Category: eBay Design

Gravity 360: Introducing 360 Spin Videos for eBay

360 spin videos

At Frooition, we are big believers in the power of video to increase sales conversions. This is because our clients tell us that they typically see an increase of anywhere between 15% and 30% in conversions when they add video to their eBay listings. Video is particularly useful in highly visual categories such as home and garden, and fashion, where a static image might not showcase an item to its maximum potential. Video also helps sellers of more complex items, such as technology, auto parts, musical instruments or anything else that would benefit from a quick visual and audio explanation to demonstrate a product’s features. Sellers can also use video to showcase their product or industry knowledge, highlight their professional… Read more »

How to Optimise Your eBay Listings with Video

eBay optimisation video

Here at Frooition, we help eBay sellers drive sales by creating custom designs and optimising listings. One of the easiest ways to increase buyer engagement is to add video to your listings. Our clients tell us that they are seeing anywhere between a 15 and 30% increase in conversions from listings including video. It’s incredibly easy to add video to your eBay listings using Frooition’s listing software. Remember, you don’t have to have videos for all of your products right away. Start by focusing on a handful of your best sellers, and then gradually add more videos as and when you can find the time. Your videos don’t have to be particularly complex or expensive to shoot. You probably already have all the technology you need to film and edit your video… Read more »

How eBay Sellers Manage Their Holiday-Themed Templates

Optimising your eBay listings for the many different seasonal opportunities should be a priority on your holiday marketing “to-do” list. But who has the time at this time of the year to update their holiday-themed templates for Halloween, Black Friday, Christmas, New Year, and the January Sales? Celebrating the festive season isn’t a problem for many Frooition clients. They enjoy the opportunity to turn on their eBay holiday-themed branding with just a few simple clicks in our software. eBay Seasonal Listing Templates Frooition’s pre-made seasonal templates enable eBay sellers to concentrate on fulfilling orders and keeping their customers happy, knowing that their eBay listings look great and are optimised to match the current selling season. Seasonal eBay listing themes cost… Read more »

Dynamic Cross Promotion on eBay, Sell more with Frooition [Guide]

eBay dynamic cross promotion

Are you cross selling on eBay to boost sales? As we mentioned in our 10 eBay essentials, cross promotion is a huge part of optimising listings. One of Frooition’s most powerful features is the dynamic cross promotion sections within every eBay product listing template. Dynamic Cross selling on eBay offers alternative products from your eBay account within each eBay listing. The aim is to retain the buyer and encourage them to visit your other items on eBay rather than returning to the core eBay search and stop them from potentially buying with your competition. Successful dynamic cross promotion directly increases sales, boosts conversion rates, improves click-through and increase average order values. A positive side effect of dynamic cross selling is it also boosts brand… Read more »

10 eBay Design Essentials to boost your eBay Sales [2021]

eBay design tips

Custom eBay brand design sets you apart from competitors and keeps customers in your eBay listings for longer. Not just exciting visuals, custom eBay listing design can include extra sales features like video in listings, dynamic cross promotion and software for motors and motor parts sellers. It’s important that your customers know who they are buying from. If you sell great products and give excellent service, then you should brand that experience so that customers can be loyal to you using a proven eBay design for sellers. Professional branding design for eBay sellers makes it clear that you are a serious seller and encourages buyers to trust you. They know that you’re invested in eBay and your company appearance, and that… Read more »

Goodstart Jones – Growing A Fashion Brand With eBay

Goodstart Jones Woodsack

In 2013 Paul Jones started a business from his home, making bags. His personal mantra is “make a good start Jones” and so he named the business Goodstart Jones. And as starts go, this one certainly was good. Paul Jones made a lightweight and durable bag with a waterproofed wooden stability panel. As well as carrying, it can be used for all kinds of tasks like writing and for eating on. He called this bag the Woodsack. The woodsack was not like anything else on the market and customers loved it. Keeping his focus on quality of design and craftsmanship has grown Jones a loyal customer base. The business now employs two other people alongside Jones and operates from its own 520 sq ft… Read more »

Seller Stories: Bernard Savage – How to sell bespoke items on eBay

Bernard Savage eBay design

Bernard Savage make bespoke kitchens and furniture. They manufacture and sell from their showroom in Wolverhampton, where customers can see and touch the solid wood pieces. Buying from Bernard Savage is a unique luxury experience. Customers can even select raw tree trunks to have furniture carved from. However, they had never sold online. They were unsure how people shop for bespoke products online and how they would find these customers. Also, they didn’t know how to translate their luxury showroom sale experience into an online experience. But in 2018, eBay retail revival came to Wolverhampton. eBay Retail Revival offers brick and mortar retailers help finding customers and expanding their business online. The eBay team support retailers through every stage of… Read more »

5 features every eBay listing needs

eBay has over 168 million active buyers and it’s growing daily. So how do you make your listings stand out from the crowd and convert to sales? Let’s run through the six key features every eBay listing needs to entice customers and convince them to buy.   1. Quality Images   An image speaks a thousand words – it may sound cliché, but its true. Images are an important part of your item description. More than half of online shoppers think that product visuals are more important than product information, reviews, and ratings. Images are a key part of the description and should be clear and not misleading. eBay only allow sellers to use manufacturers photographs if the item they… Read more »

Bulk Revision – Now Even Better!

Frooition multiple design bulk revision

Frooition have created a whole host of eBay certified listing tools and software. But our most popular is eBay Bulk Revision. Doing just as its name suggests, Bulk Revision allows sellers to revise and edit listings in bulk lots. Using bulk edit, you can edit a thousand listings in the same time or less than it would take you to manually edit one. For sellers with hundreds or thousands of listings, Bulk Edit changes the working day. It gives sellers time away from listing products so that they can focus on marketing and fulfilment. Recently, Frooition made huge updates to this classic tool. Sellers who have trialled the new and improved Bulk Revision have been thrilled with even bigger time savings. Here’s… Read more »

eBay Summer Seller Release 2018 – Product based shopping experience

eBay product based shopping experience

The eBay product based shopping experience was introduced earlier this year for a few selected products. It has been very successful, increasing sale speed and getting great feedback from customers. In the eBay summer release 2018 it has been announced that the product based shopping experience is expanding to include more product categories. What is the product based shopping experience? When a customer searches on eBay they are usually presented with a long list of results. It is then the customer’s job to refine this list using the filters provided. Product based search results show buyers a more clearly structured results page, grouping identical items together and making it easier for customers to compare individual listings. For items like an… Read more »