Category: eBay

eBay Mandates More Item Specifics Across Multiple Categories – Deadline: February 22, 2023

eBay Item Specifics

eBay has warned sellers in multiple categories that their products may lose visibility in eBay search if they do not update their listings with new item specifics before a deadline of February 22, 2023. With the vast majority of sales on eBay initiated via the online marketplace’s search engine, sellers must do everything in their power to ensure their listings comply with current listing best practices. This includes careful use of item specifics. What eBay Categories Will This Impact? The ruling will impact sellers in the following categories: Collectables (Figurines): Download details Parts & Accessories (Motorcycle, Scooter, and UTV/ATV): Download details Home & Garden (Candles & Home Fragrance, Home Décor, Pillows, Furniture, Window Treatments & Hardware): Download details Will This Impact Promoted… Read more »

eBay Invests in Luxury Goods Resale Platform Cudoni

eBay Luxury Goods

When you think about eBay, you probably don’t think about buying luxury goods from brands like Christian Louboutin, Fendi, Alexander McQueen, Celine or Valentino. However, that opinion may be about to change. eBay is betting big on the luxury resale market with a £7.5 million ($9 million) investment in the UK-based resale platform Cudoni. eBay’s venture arm participated in the funding round, which also saw investments from The Daily Mail Group Ventures and global retail advisor and former Woolworths man Andrew Jennings. This latest round of funding brings total investment in the resale platform to £14.3 million ($17.6 million) since being founded in 2017. What Does Cudoni Do? The Cudoni platform connects millions of buyers and sellers worldwide and offers… Read more »

UK Government Extend CE Product Marking Recognition By 2 Years

CE UKCA

The UK Government has extended the period it will recognise European CE product marking in Great Britain for two more years. This extension will allow businesses to use UKCA or CE safety markings until 31 December 2024. UK Conformity Assessed (UKCA) marking was introduced as part of the UK’s post-Brexit regulatory framework to ensure that products comply with safety regulations designed to protect consumers. Recognition of CE marking was due to end at the end of 2022. This news will be of particular interest to online marketplace sellers manufacturing, sourcing, and importing goods, including toys and electrical equipment, from overseas markets for sale in the UK and on the European markets (including eBay and Amazon). A complete list of products… Read more »

The eBay Business Roadshow Visits Belfast, Northern Ireland

eBay Business Roadshow Belfast

The eBay Business Roadshow continues to wind its way around the country with its first visit to Belfast, Northern Ireland on February 2, 2023. The full day event, which takes place at the La Mon Hotel and Country Club, located just 15 minutes from Belfast city centre, is free to attend and promises an agenda jam-packed with content to help you build and grow your business. What can attendees expect to learn? In line with previous eBay Business Roadshow events, attendees will have the opportunity to meet with eBay advisors and discuss their individual business needs on a one-to-one basis. The event will also feature the following presentations: Starting and scaling on eBay: Senior managers from across eBay will deliver… Read more »

Top Tips to Optimise Your eBay Titles

eBay Title Optimisation

Titles are one of the most important aspects of your eBay listings. You must get your titles right if you want to sell more on the online marketplace. A good eBay title not only improves your chances of appearing in eBay search. It will also influence more potential buyers to click on your items. However, mastering eBay titles can be a challenging task. With only 80 characters to work with, if you want to persuade buyers that your item is the right one for them, you will have to use each of those characters wisely. To help you write more discoverable, engaging, and profitable titles, the eBay experts at Frooition have compiled a list of top tips from our community… Read more »

Buyer Groups: Email Marketing Segmentation and Personalisation for eBay Sellers

eBay Buyer Groups

Even after the big Christmas sales push, the hustle never stops on eBay. Now is the time to put all of your efforts into re-marketing to all those expensively won customers and start generating repeat revenue. But how do you do this on an online marketplace where you don’t own the customer relationship? You cannot use standard email marketing techniques enjoyed by retailers operating their own eCommerce stores. However, you can use eBay’s dedicated email tools to target and engage shoppers with highly personalised messages. eBay Buyer Groups Buyer Groups is a new email marketing service available to eBay sellers in the US, UK, Germany, Australia, France, Italy and Spain. It allows them to segment their buyers and send highly… Read more »

The eBay Business Roadshow – Bristol, January 12, 2023

Bristol

The eBay Business Roadshow will hit the road again in 2023 and kick the New Year off in style, with dates in Bristol, Belfast, and Cardiff. The tour’s first stop will be in Bristol on January 12, 2023, when the full-day event visits the Ashton Gate Stadium (home of Bristol City and the Bristol Bears). Frooition will be in attendance throughout the day to offer advice and support regarding eBay design and optimisation. Why attend the eBay Business Roadshow? The 2022 events have been a particular highlight in the events calendar for the team at Frooition. It’s been great to re-emerge from the lockdown and meet face-to-face with so many inspiring and ambitious eBay sellers. During the full-day event, eBay… Read more »

Podcast: Selling Automotive Spares and Accessories on eBay with Richard Meldner of eSeller365

Microphone

In episode #5 of the Frooition podcast, we speak with Richard Meldner, co-founder of the eCommerce news and information website eSeller365, about his career in the automotive spares and accessories industry. As well as sharing his best practices for listing and selling on eBay, Richard talks about the new and exciting opportunities in the automotive spares and accessories industry in an ever-changing business landscape. The Frooition Podcast is available on: Apple Podcasts Spotify TuneIn Podbean

Content-Led Design Is King: Take Ownership Of Your eBay Listings

It’s a bone of contention amongst many eBay sellers. After battling their way to the top of eBay search through the implementation of listing optimisation best practices (paid and organic), sellers still do not own their eBay listing pages. eBay product pages have to share a substantial part of their listings with their competitors’ offers. In fact, buyers will be given several opportunities to visit similar sponsored items before they have the chance to view your complete product description and company details. For generic items, this means a sale can be quickly won or lost on price alone, with lower-priced competitive offers quickly destroying your conversion rates. Tough love time. This problem isn’t about to go away any time soon.… Read more »

eBay Sellers Can Now Add Up To 24 Photos to Their Listings

eBay 24 Photos

If a picture is worth 1,000 words, imagine the story you could tell with 24 photographs. eBay has recently announced that sellers can now include up to 24 product images in their listings for free. For those old enough to remember dropping your holiday photographs at the chemist for processing, that’s an entire roll of film in your pre-digital era camera. eBay Optimisation Strategy Images are, of course, an essential element of any eBay optimisation strategy. Therefore, if you are listing products with just one or two images (like you used to do back in the day), you shouldn’t be surprised if your eBay sales have fallen off a cliff in recent months. Careful use of images will help your… Read more »