Category: eBay

How Y2K TikTok Trend is Driving Surge in Vintage Sales on eBay

If the thought of tuning into the TV news fills you with dread, you’re not alone. Let’s face facts; the current news agenda is pretty depressing. From the war in Ukraine to the cost-of-living crisis, the ever-present threat of global warming and the ongoing pandemic, it’s little wonder why people feel nostalgic for simpler times. Gen Z shoppers, in particular, are finding comfort in an age when life was less problematic – the turn of the century. As with so many other things in 2022, social media has influenced this trend. TikTok is leading the charge with content tagged Y2K, clocking up 6.1 billion views. This trend has led to a massive spike in eBay searches for products that were… Read more »

Frooition Rolls into Salford, Greater Manchester, with the eBay UK Roadshow

eBay listing optimisation experts from Frooition will be joining eBay as their first-ever physical regional roadshow and investment programme in the UK arrives in Salford, Greater Manchester, on the 26th and 27th of May. The event, run in partnership with Small Business Britain and the British Chambers of Commerce, will be hosted at the city’s famous Lowry theatre. Speakers at the event will include: Murray Lambell: General Manager, eBay UK Michelle Ovens: Founder of Small Business Britain Ciaran Armstrong: Co-founder of Sustainable Pathways Mark Tomkins: Founder of Aubergine What will you learn? During the two day event, small business experts will share tips on: Starting and scaling on eBay: Hear from experts in the business first-hand about top tips and… Read more »

Not Just Handbags and Gladrags: Why eBay’s Authenticity Service is Good News for all Buyers and Sellers

eBay recently rolled out its handbag authentication service in the UK. The service, which verifies the authenticity of luxury handbag brands sold on the marketplace, follows hot on the heels of its sneaker and watch authentication services launched last year and the more recent trading card service. The authentication services are designed to enhance levels of consumer trust. But there are also benefits to the seller. These include vetting all returns and ensuring luxury items are not swapped for counterfeits. After the sneakers and watch authentication services launch, eBay saw a multi-million pound uplift in sales across those categories. In what is already a buoyant market, eBay will be hoping to see a similar uplift in handbag sales on the… Read more »

eBay to Change How Promoted Listings Standard Fees Are Calculated

eBay has contacted its sellers to advise them that the online marketplace is changing how it calculates its Promoted Listings Standard fees. Promoted Listings Standard fees are currently based on the final selling price of an item. However, from June 1, 2022, these fees will be based on the total cost of the sale, including taxes, shipping, and any other applicable fees relating to business and private sales. What will change? Ad Fees will now be calculated once a sale has been completed. The Ad Fees estimates will no longer be available. This is because the new fee structure will be based on variables, including the buyer’s location and shipping costs which are not determined until the final sale has… Read more »

Common Mistakes That New eCommerce Businesses Make and How To Avoid Them

Selling online has never been easier. But that doesn’t mean that there aren’t still potential pitfalls that many new eCommerce businesses regularly fall into. With more than 16-years of experience helping sellers build successful eCommerce brands across multiple channels, including online marketplaces like eBay and Amazon and their own eCommerce stores, we’ve seen and addressed almost every mistake an eCommerce business can make. We’ve compiled a list of the top six most common mistakes online retailers make so that you can avoid them. Six Common eCommerce Mistakes If you build it, they will come: Not only is this an often misquoted line from a Kevin Costner film, but it’s also a terrible strategy to build a business on. With as… Read more »

eBay Announces UK Tour with eBay Business Roadshow

eBay is hitting the road over the next 12 months with its first-ever physical regional roadshow and investment programme in the UK. The eBay Business Roadshow has been organised in partnership with Small Business Britain and the British Chambers of Commerce. The first roadshow will roll into Sheffield on 28th and 29th  April at Sheffield City Hall. Further confirmed roadshows will take place in: Salford (26th – 27th May) Newcastle (9th – 10th June) Glasgow (16th – 17th June) The eBay Business Roadshow will also be visiting Norwich, Leicester, Reading, Southend on Sea, Plymouth, Cardiff, Bristol, and Belfast, with dates confirmed in the coming weeks. The two-day roadshow will kick off with speeches from Murray Lambell, General Manager at eBay,… Read more »

How Can Small Businesses Optimise Opportunities on eBay During the Cost of Living Crisis?

Good news might be in short supply at the moment. With the ongoing Covid-19 pandemic still impacting manufacturing and supply chains, the knock-on effects of Brexit wrapping international trade up in red tape, rising fuel costs adding to the cost-of-living crisis, and now a war in Eastern Europe, it’s a difficult time to feel optimistic about many things in business. If you are looking for a sure-fire prediction for your business in 2022, it will be that consumers have less money to spend than in previous years. OK, it’s glass-half-full time. Let’s be optimistic. Thankfully, nobody is better placed than us entrepreneurs to navigate the challenges of running a business in these challenging times. And there’s no place better to… Read more »

eBay Optimisation and the 80/20 Rule

Many business owners will be familiar with the Pareto principle, more commonly known as the 80/20 rule. That rule suggests that roughly 80% of consequences come from 20% of causes. For the eBay seller, this might mean that 80% of your sales will come from just 20% of your products. That means there’s potentially a lot of stock sitting on your warehouse shelves doing absolutely nothing. When you consider that slow-moving stock costs you money in terms of depreciation, storage costs, and lost opportunities due to all the money tied up in it, anything you can do to move that stock again should be a priority. eBay listing optimisation When businesses manage thousands of listings, it can be challenging to… Read more »

What’s Your Problem with eBay? We’re Here to Help

If we cast our minds back a few years, eBay sellers used to only contact Frooition for design services. Today, those design jobs come in with a long list of other eBay problems that need resolving. With more than 16-years of experience helping thousands of eBay sellers sell more on the online marketplace, we’re better placed than most to offer advice around fixing those eBay problems. So, what problems do eBay sellers typically come to us with, and how do we help them resolve their issues? We’ve compiled a list of the top five eBay challenges that we are regularly presented with and the solutions we can offer to make eBay a more positive selling experience. Top 5 eBay Seller… Read more »

The Highway to Automotive eCommerce Success

The way people buy cars and automotive spares and accessories is changing, with online retailers and marketplaces taking an ever-increasingly large market share. Of course, the driving public was already moving towards this online model, but automotive sales saw incredible acceleration during the pandemic like so many other verticals. A recent report published by Frooition’s eCommerce partners, BigCommerce, suggested that prior to the lock-down in 2020, upwards of 32% of car buyers in the US were open to buying a car online. In 2021 that figure had grown to a staggering 61%. While there will be some adjustment to those figures as the world emerges from the pandemic, the genie isn’t about to climb back into the bottle. Online automotive… Read more »