Category: E-commerce

How to build a brand through e-commerce

build e-commerce brand

Contrary to what some marketers may think, investing in your brand online is not just about spending money on the brand. It’s about building an entity that will resonate with your customers and keep them coming back — even when there’s no deal or promotion to entice them. If you search how to build a brand online, you will see lots of results for articles which state that if you want to grow your business online, you first need to grow your brand. Speaking as if sales and brand are two mutually exclusive entities. The emphasis of most of these articles will be social media and search engine results. These things are very important, but starting with purely social reputation… Read more »

Where is the best place to start an e-commerce business?

best place to start an e-commerce business

Where is the best place to start an e-commerce business – eBay, Amazon, or an online store? At Frooition we work with eBay, Shopify, and BigCommerce. Enhancing the customer experience of marketplace listings, and developing custom standalone stores which have the capability to list to multiple platforms, including Amazon. All of these e-commerce options are proven to grow profitable businesses. But which is the best one for you to start with? We will answer this question by covering the advantages and disadvantages of each platform, whilst running through a step by step plan that you can start straight away! There are 4 main considerations for deciding where is the best place to start an e-commerce business: Goals Level of experience… Read more »

3 Steps to Improving Conversion Online

improving conversion online

Frooition works solely with online retailers, improving conversion online. It’s all we have done for over a decade – and it is a never-ending quest for perfection. There are so many articles online about getting customers to your site with PPC, SEO, and social media, but a poorly optimized page will drive away visitors and waste most of the money you invested in lead generation. Customer conversion may not be as talked about as customer acquisition, but it’s just as important. E-commerce and customer expectations are evolving fast, so the goal posts are always shifting slightly and there is always room to improve both customer experience and conversion online. These three simple points are the most important core basics of… Read more »

New year’s e-commerce resolutions

The start of each new year is a time for reflection on the year that was, as well as a time for planning for the successes of the coming year. You probably have a whole host of personal resolutions revolving around health, fitness, relationships, and self-fulfillment, but let’s take a moment to shed some light on what you could focus on to improve your business. Even if you’ve already made the same, clichéd personal resolutions for yourself (that probably won’t stick past January), it’s not too late to make some resolutions for your e-commerce business. Simple resolutions that really could change your business and your life. Below are five easy resolutions that could help make 2018 your most successful e-commerce year… Read more »

Multi-channel marketplace selling – Which is right for you?

online marketplaces

UPDATE: Frooition have updated their service offering for Multi-Channel Design.  Video of how Multi-channel wins more business. The higher number of customers that see your products, the higher the number of sales you make. The simple science of e-commerce. Only it’s not simple, is it? Cutting through the noise online and making shoppers aware of your products and offers is hard. Marketing is a never-ending task – social media, email, and other channels are of course all important. But one way to instantly guarantee exposure to an increased audience for your products is to showcase them on more marketplaces with a multi-channel sales approach. Selling your products on online multi-channel marketplaces gives you access to customers who often start their… Read more »

E-commerce trends set to boom in 2018

e-commerce 2018 trends

2017 was an amazing year in e-commerce. New technology emerging towards the end of 2016 flourished this year and took stable hold throughout the online retail world, with trendsetters paving the way for the future. Technology and e-commerce are still growing and 2018 is an exciting time for e-commerce. With e-commerce expected to top out at $2.77 trillion in 2018, competition is becoming fiercer than ever before. Staying on top of e-commerce trends will keep you ahead of the competition, so you can keep, and hopefully increase, your piece of that 2.7 trillion dollar pie. Mobile According to Statista 2017 report, about 39% of sales are via mobile devices and mobile traffic will increase 8 times by 2020. Above everything… Read more »

Christmas Day shopping online

Christmas day shopping online

Figures show that Christmas Day is no longer a retail day of rest, with increasing numbers of people opting out of family festivities in favor of Christmas Day shopping online with their smartphones and tablets. Christmas Day shopping online is fast becoming “the norm” with research by travel firm Inghams showing that one in five shoppers this year are expecting to start their online bargain hunt on the 25th. Christmas Day 2017 is set to see a surge in shopping online, according to research from affiliate network affilinet. The study was commissioned in order to learn more about the public’s shopping habits over the festive period. 2,758 UK adults took part in the poll, all of whom were aged 18 or… Read more »

Preparing your business for Small Business Saturday

Small business Saturday

What is Small Business Saturday? Black Friday and Cyber Monday tend to be dominated by big businesses. Small Business Saturday was introduced by American Express, in an attempt to redress the balance. Initially introduced in the US 7 years ago, an impressive 72 percent of U.S. consumers now know about Small Business Saturday. In 2016, an estimated112 million shoppers showed their support for small businesses on the seventh annual Small Business Saturday, setting a new record for the retail event in the US. Introduced to the UK five years ago, last year’s event in the UK is estimated to have earned smaller businesses an additional £717m of sales, up 15 percent on 2015. This year’s small business Saturday will be… Read more »

7 signs your e-commerce website design needs to change

e-commerce website design

An e-commerce website’s appearance, usability, and features should shout trustworthiness and professionalism. How an e-commerce website looks and works indicates its safety and credibility to potential customers. Therefore, the essential rule of good e-commerce website design is understanding what makes your website enjoyable for a customer to use. The day your website stops making customers feel good about doing business with you, it starts hurting your business. If your e-commerce site is experiencing any of the following 7 signs, it’s probably time to upgrade. 1. Your site is slow The cardinal sin of e-commerce website design has to be slow load time. Customers hate slow loading websites. It has always been this way, but with fast connections now being the norm… Read more »

Achieving economies of scale in e-commerce

economies of scale e-commerce

The dream of anyone setting up their own online e-commerce business is that it will grow and grow and, to paraphrase Only Fools and Horses’ Del Boy, “One day we’ll be millionaires”. But growth has some other ‘cushdy’ advantages outside of riches – economies of scale. The idea is a simple one: the bigger you get, the lower the unit price per item you need becomes – be it raw materials, storage, packaging, shipping, premises, overheads and even technology. Suppliers like to shift large numbers of things, not individual ones and so as you grow so you can reap a small discount on unit price as you go. And over time, this can really start to add up. So, how… Read more »