Category: E-commerce

How to build a business selling private label products on Amazon

Posted on March 14, 2019 (Updated May 7, 2019) by - Amazon, E-commerce

Amazon Private Label

There are three ways to sell on Amazon. Sell items you have manufactured Resell items from other brands Private label Private label mans that you sell items made by other manufacturers, under your own brand name. This is one of the most lucrative and popular ways Amazon retailers do business. How to sell white label products on Amazon Your first step is to decide what to sell. You don’t want to sell an item that is too highly competitive, nor do you want to try and sell an item there’s no demand for. As well as popularity and competition, you should also consider profit margin, shipping costs and seasonality. Understanding these points is where most wannabe Amazon sellers come unstuck… Read more »

Approved Performance: Striving for the ultimate user journey

Posted on February 13, 2019 by - Amazon, Bigcommerce, E-commerce, motors, Seller Stories

PartsConnect homepage

Approved Performance are an aftermarket, OEM replacement parts seller based out of Bloomingdale Illinois, run by Keith Boyer. Approved Performance sell superior vehicle parts for breaking systems, hubs and shafts. The products are fantastic, priced at a level where they are competitive with OEM parts but far superior in quality they provide genuine value for customers. The issues with fitment data… The biggest problem for the customer is finding the part that fits their vehicle, sometimes opting for inferior products, at higher prices to guarantee fitment. The other option is taking the risk on a product, only to find it doesn’t fit, return the product and start the search all over again. Keith started selling parts through Amazon in 2014… Read more »

How To Increase Your eBay Sales

Posted on February 7, 2019 (Updated March 25, 2022) by - E-commerce, eBay, Strategies

increase your eBay sales

With over 179 million active buyers in over 100 countries, eBay gives sellers instant access to a global marketplace. But how can you make the most of this exposure and increase your eBay sales ? This guide covers key considerations and best practice you need to follow when selling on eBay. What to Sell on eBay Offering high demand products is probably the most obvious way to increase sales. By researching and assessing demand for particular products on eBay, you can choose stock to increase your eBay sales. Sell From A Shop There are a whole host of reasons why opening an eBay store can help you to increase your eBay sales . Main benefits include: Creating A Professional Brand… Read more »

10 Things to do before launching your Shopify store.

Posted on January 31, 2019 by - E-commerce, Shopify

Things to do before launching your Shopify store.

You’ve signed up for your Shopify trial, set up social media accounts, chosen a designer, and now you’re just waiting for your store to go live so you can start selling. It’s an exciting time, but it should also be a busy one for you. Here are ten tasks you can handle before launching your Shopify store , to ensure that it has the best chance of success. Put site monitoring in place Before launching your Shopify store it’s important to decide how you’re going to track site traffic and conversions. Your Shopify store will already have some analytics reporting built in, but it’s advantageous to add another tool. Results can sometimes vary slightly, so it’s always good to take an… Read more »

How to Use Video to Increase Sales in E-Commerce

Posted on January 24, 2019 (Updated May 15, 2019) by - Amazon, Bigcommerce, E-commerce, eBay, Frooition, Shopify, Social Media, Strategies

Product Videos

Video traffic is expected to account for 80% of all consumer internet traffic in 2019, and visitors to e-commerce websites are 64-85% more likely to buy  a product after watching a product video explaining how it works. This is because our brains processing visuals 60,000 times faster than text. Using video in your e-commerce provides customers with the information they need to make a confident purchase, without any extra effort on their part. There’s no disputing it; video is the reigning king of the internet – yet it’s still one of the most under-utilised e-commerce strategies. Which means that for e-commerce merchants looking to get But before you put time and money into creating product videos, you need to have… Read more »

Using Buyer Personas To Find Your First Customers

Posted on January 16, 2019 by - E-commerce, Frooition, Strategies

buyer personas

What’s a Buyer Persona? A buyer persona is a description of your ideal customer. They are the person you choose your stock for, knowing they will want every item. You write product descriptions to answer their questions and use social media to share content you know they’ll enjoy. Even if you haven’t sold anything yet, this is the person you’re confident is just waiting to become a loyal customer for your brand. Whatever you want to sell, however you plan to market your business, knowing your customer is the first step. The more in-depth your understanding of your target’s internal motivators, the easier it will be to persuade them to buy from you. But how can you know your customer… Read more »

Everything Online Brands Should Know About Amazon Prime

Posted on December 24, 2018 (Updated April 30, 2019) by - Amazon, E-commerce

Amazon Prime Delivery

Amazon Prime has truly revolutionized the concept and expectation of shipping. Years ago “fast shipping” would have been considered a week or so. Now, thanks to Amazon Prime, consumers expect fast shipping to take just a couple of days. If consumers don’t see fast, free, or low-cost shipping, many of them will actually drop the items that they have in their cart. One report by a shipping and fulfilment software platform provider states that 54% of shoppers abandon their cart due to shipping, and 39% due to no free shipping options. Those numbers may be alarming to retailers that can’t afford to offer good shipping options. Before you start freaking out, remember—you can always offer free 2-day shipping with the… Read more »

Mistakes To Avoid When You Start Dropshipping

Posted on December 4, 2018 (Updated June 14, 2023) by - Bigcommerce, E-commerce, eBay, Retail, Shopify

dropshipping mistakes

Dropshipping can be tricky to get right and be profitable, avoid these common mistakes: 1 – Check Shipping Times BEFORE Choosing Which Countries to Sell To. A lot of beginners see that a seller on Ali Express ships worldwide, and so list the item with worldwide shipping without further thought. This is a huge mistake. Why?  Because the Ali Express supplier is dealing with businesses, not consumers. They can send items to any country, but it may take 20-40 days for an item to arrive. For businesses buying in bulk and making considerable savings, waiting may be an option, but for your customers, it is not. We strongly recommend as a beginner focusing on countries with shorter shipping times of… Read more »

5 Easy SEO Essentials For Your E-Commerce Site

Posted on November 27, 2018 (Updated January 11, 2019) by - E-commerce, Marketing, Search, Strategies

SEO

Search Engine Optimisation (SEO) is one of those things that can often be overlooked during the exhausting process of designing and building a new e-commerce website. It’s completely understandable as it’s challenging enough to create something that looks good and does everything it should – from showcasing your products to checkout and payment. As this is all part of the user experience they are (with good reason) prioritised with time and resource. SEO practices on the other hand (if done well) usually go unnoticed by the user and because of it, can often be dismissed when building a site. This is always to the detriment of the business, because SEO can deliver fantastic return on investment. The good news is… Read more »

Strategic Discounting For E-Commerce

Posted on November 20, 2018 by - E-commerce, Marketing, Retail, Strategies

strategic discounting e-commerce

We are moving into the busiest season of the retail year. Previously known as the holiday season, the period between November and New year is now referred to in retail as discounting season. Customers are bombarded with Black Friday deals and 24-hour flash sales. They’re spoilt for choice and expect an incentive to buy. Many brands feel pushed into offering big discounts at this highly competitive time of year. That’s unavoidable. But relying on discounting long term only creates a race to the bottom in pricing. It costs 5x less to retain customers than acquire new ones. Discounts attract new traffic to your website and will create a spike in one-time e-commerce sales. But constant discounts are not a viable… Read more »