Category: E-commerce

A Sellers Guide To Amazon Brand Registry

Amazon Brand Registry Delivery

Who Can join Amazon Brand Registry?   Brand Registry is for sellers who are brand owners or manufacturers. It’s also open to distributors who have written permission from the brand owner to manage a specific product on Amazon. If you don’t fall into one of these categories, you won’t be able to join Amazon brand registry.   Why Should Sellers Join Amazon Brand Registry?   Joining Amazon Brand Registry is the best way to protect your brand from counterfeit issues or situations where your product content is changed by a third party seller. Brand Registry gives you more brand control and increased ability to deal with counterfeit products. Members of Brand Registry have access to tools to search for infringing products… Read more »

Seller Stories: Bernard Savage – How to sell bespoke items on eBay

Bernard Savage eBay design

Bernard Savage make bespoke kitchens and furniture. They manufacture and sell from their showroom in Wolverhampton, where customers can see and touch the solid wood pieces. Buying from Bernard Savage is a unique luxury experience. Customers can even select raw tree trunks to have furniture carved from. However, they had never sold online. They were unsure how people shop for bespoke products online and how they would find these customers. Also, they didn’t know how to translate their luxury showroom sale experience into an online experience. But in 2018, eBay retail revival came to Wolverhampton. eBay Retail Revival offers brick and mortar retailers help finding customers and expanding their business online. The eBay team support retailers through every stage of… Read more »

What Can We Learn From Social Media’s E-Commerce Gurus?

e-commerce guru

There was a time when e-commerce was just selling things online. Those were simpler times.   Today, searching #ecommerce on Twitter or Instagram will submerge you into a world of posts about drop shipping, flipping, and social selling. Social media has evolved retail beyond shop keeping. It’s now an aspirational route to financial freedom, and social media it teeming with e-commerce gurus, shouting about how to find the next hot trend and win big.   We’ve all been targeted by the Instagram posts promising a four hour work week or six figure salary selling private label products on Amazon. We have all seen the glamorous lifestyle shots; the cars and exotic locations that social media e-commerce gurus say come from… Read more »

9 Ways to Make Shipping a Competitive Advantage for Your Business

fast e-commerce delivery.

With competition in e-commerce fiercer than it’s ever been, nearly every business is looking for a leg up. Many are looking to Amazon, the company that’s dominated e-commerce for the past decade, for guidance. And it’s not hard to discern that one of Amazon’s biggest keys to success is its ability to ship quickly and cheaply. This results in a shipping scramble with retailers racing to offer the fastest and cheapest shipping. Sometimes while cutting dangerously close to profit margins. That shipping arms race is often counterproductive and can lead to unwise moves. So, instead, focus on giving your customers great value and a great experience. Here are nine ideas on how to do that.     1. – Know… Read more »

How Small Brands Are Dominating In 2019

small brands

Spend ten minutes scrolling Instagram and you’re sure to come across a dozen new brands, all offering you products that instantly catch your eye. The e-commerce industry has spent the last decade celebrating Amazon’s power in retail. Measuring the potential of a brand by its scale and path to category dominance. The assumption that antiquated high street brands would be attacked by giant e-commerce brands has been taken as fact. But while we were all watching Amazon, an army of small brands was rising up. And now, both old and big brands are fighting against thousands of tiny brands. These tiny brands have low overheads, creative design and supremely efficient customer acquisition tactics. Of course, small brands are nothing new,… Read more »

Mailchimp VS Klaviyo for Shopify

Mailchimp vs Klaviyo

Mailchimp is separating from Shopify. So, by May 12, any merchants using Mailchimp will need to switch to another mail service. Klaviyo is one of the most popular alternatives to Mailchimp right now. If you’re not familiar with Klaviyo, this post will give you an overview of what it does, and how it compares to Mailchimp.   Who uses Mailchimp or Klaviyo?   Your store is doing well. You have a custom Shopify store design that’s converting like a dream and you’re turning 6 figures in revenue each month. You’re focused on squeezing every last bit of profit from your store. Your product research is doing well, your pixel is trained, and your processes are organised so that you have time… Read more »

Branding for automotive parts sellers

Branding for automotive parts sellers

Selling auto parts online, you’re operating in a growing but competitive market. Sourcing the right stock, getting it online and ensuring that customers find your auto parts website when they search takes hard work. It’s common for automotive parts sellers to find they’ve become so focused on this journey, that they’ve neglected the importance of their brand. But brand is essential for automotive parts retailers. As an auto parts retailer, here’s why you should take time to develop your brand, and how you should do it. Your Brand Helps Your Team Regardless of whether you are two people or two hundred, your brand is a powerful tool to align individuals towards a mission and a purpose. Your brand communicates who… Read more »

4 Ways e-commerce is Working its Way onto Facebook and Instagram

Facebook and Instagram

According to a Gen Z report, that generation cite social media as their most influential source for buying decisions. Couple that, with a Meeker report shows 55 percent of users who found a product on social media went on to purchase it later. That makes social media one of the most effective and dominant channels for e-commerce right now. Facebook and Instagram have billions of active users globally and according to the Global Web Index, users spend an average of 142 minutes on social media per day. By capitalising on the opportunity to advertise and sell products on social networks, Facebook and Instagram allow brands to get their products in front of a massive audience where the users already spend a… Read more »

7 E-Commerce Niches Growing In 2019

e-commerce niche

Setting up an online shop is now a painless process. You can sign up for a hosted store on a platform like Shopify or BigCommerce and apply a template design in minutes. Even for  more complex, custom stores, working with an e-commerce design agency, you could go from just an idea to taking sales in as little as six weeks. You just need a product. To get you started with finding something profitable to sell, we’ve listed seven e-commerce niches that we see are growing in 2019. 1. Fashion Rental The fashion industry has a disastrous impact on the environment. In fact, it’s the second largest polluter in the world, just after the oil industry. Consider this in the context… Read more »

Why Competitors Are Not Your Enemies

business competitors

Every business owner knows who their competitors are. Even if you’re not watching them yourself, others won’t hesitate to point out to you what competitors are doing, asking if you have considered doing the same, or pointing to their perceived success and asking if it worries you. As a business owner, it’s easy to over focus on your competitors, to build them up into the personification of all your business troubles. It’s easy to forget that they are not the enemy. Competitors are your proof of market. If there’s enough interest for your competitors business to grow, then there’s enough for yours to grow too. No product is alone in its market. Coca Cola has Pepsi, Apple has Microsoft, Nike… Read more »