Category: E-commerce

Common Mistakes That New eCommerce Businesses Make and How To Avoid Them

Selling online has never been easier. But that doesn’t mean that there aren’t still potential pitfalls that many new eCommerce businesses regularly fall into. With more than 16-years of experience helping sellers build successful eCommerce brands across multiple channels, including online marketplaces like eBay and Amazon and their own eCommerce stores, we’ve seen and addressed almost every mistake an eCommerce business can make. We’ve compiled a list of the top six most common mistakes online retailers make so that you can avoid them. Six Common eCommerce Mistakes If you build it, they will come: Not only is this an often misquoted line from a Kevin Costner film, but it’s also a terrible strategy to build a business on. With as… Read more »

Six Reasons Why You Should Meet Frooition at Internet Retailing Expo (IRX)

As a global business that is proud to call Birmingham home, we are always delighted when the Internet Retailing Expo (IRX) rolls into town. IRX will return to the Birmingham NEC on the 11th and 12th of May, and the Frooition team will be there to help you optimise your eCommerce business in time for your peak selling season in 2022 and beyond. While many people know Frooition for its eBay design services, there are many other reasons why you should consider swinging by our booth (C36) at this year’s IRX event. Here are just six ideas to get the conversation started: eBay Optimisation: Design is just one component of the eBay optimisation journey. We speak to many retailers who… Read more »

An inconvenient truth for eBay and Amazon sellers

Your business is fraught with risk when you rely 100% on online marketplace sales. Just because you are busy with marketplace sales doesn’t mean that your business is in good shape. In many ways, those eBay and Amazon sales are like a diet rich in sugar. They will give you a short-term energy boost but, in the long run, will potentially leave you feeling empty and prone to a crash. eBay and Amazon Suspension Consider what would happen if a marketplace you were selling on suddenly became unavailable to your business. This isn’t some distant threat. We regularly receive emails from retailers desperate to re-instate their eBay or Amazon account after being temporarily or even permanently being suspended from selling.… Read more »

How to Build, Support and Grow a Profitable eCommerce Business

When Frooition’s eCommerce design and build team hands over a new eCommerce site to a client, we do so on the understanding that the project is never truly finished. An eCommerce site is so much more than a static sales venue. It’s a living, breathing, ever-evolving marketing channel that will require ongoing care and attention to flourish in the long term. The question of ongoing support is a concern for many online retailers hoping to make the leap from marketplace seller to fully-fledged eCommerce business. That’s why Frooition offers all of their eCommerce clients two different support options that can be tailored to the individual needs of their business. It’s also why so many online retailers come to us after… Read more »

From the High Street to the West Country — A Retail Entrepreneur’s Journey with BigCommerce and Frooition

Elston&Son

After a long career in retail management and eCommerce, working with major brands, including HMV and Clarks, Dave Elston decided it was time to invest his knowledge and experience into something he could call his own. So, in 2020, he started on a new journey which saw the launch of Elston & Son, a family-run business selling artisan food and drink supplied by local producers in the West Country. We sat down with Dave to discuss the challenges of launching an online food and beverage business. He also shared his experience about how the skills he developed in the corporate world benefited him as an entrepreneur in the SME arena. Finally, he told us why he partnered with BigCommerce and… Read more »

Meet Frooition at InternetRetailing EXPO (IRX), Birmingham NEC

Frooition IRX Birmingham NEC

Hot on the heels of September’s eBay Open UK event in Manchester, Frooition is hitting the road again and heading to the Birmingham NEC for InternetRetailing Expo (IRX) on October 13th and 14th. We are particularly excited to be back at the NEC and InternetRetailing EXPO because (a) it’s on our home turf, and (b) we know after the cancellation of last year’s event, this year promises to be incredible. We are especially looking forward to catching up with all those old friends and familiar faces we haven’t seen in a while, as well as meeting new acquaintances. So don’t be shy; swing by our booth and say “Hi.” Meet the Experts Frooition’s eCommerce design and optimisation experts will be… Read more »

Omnichannel Inventory Management & the busy holiday shopping season

Santa omnichannel selling

Did you know that nearly 2/3rds of 7-figure ecommerce businesses saw their revenue either increase or stay the same since the global pandemic hit earlier this year?  Customers shifted their consumption almost entirely online when stay at home orders were put in place this spring, which led to an explosion in sales along with supply chain headaches.    Now that consumers have adjusted their shopping habits in response to the pandemic, many ecommerce experts are anticipating a spike in ecommerce sales for the 2020 holiday season.  They also predict this holiday season will start even earlier than usual, and PPC and paid social advertising are expected to go up in Q4 as enterprise retailers need to use up unspent budgets.  … Read more »

Get online in 24 hours – 3 months free BigCommerce + full setup

UK businesses are struggling to cope with the massive onslaught of changes brought about by the COVID-19 crisis. At these times business cannot afford to not be online. We’ve had cases of customers seeing up to 70% uplift in online sales since the outbreak effected the UK. We’ve partnered with BigCommerce, RoyalMail and Paypal to create a fantastic opportunity to rapidly get offline businesses online in just 24 hours. We take care of the setup, RoyalMail shipping integration, PayPal integration, limited branding and guide you with support for just £200+VAT. For up to date information check out the offer on: BigCommerce.com 

What alternatives are there to FBA? [Fulfilment by Amazon] – Huboo

If you’re in e-commerce and you sell on Amazon, you’ve probably used FBA (Fulfilment by Amazon)…. But, let’s face it, you’ve probably also found yourself frustrated by FBA and have looked for alternatives, perhaps to no avail. Well, there is now an answer and we’re called Huboo – a new fulfilment service for e-commerce. We’ll admit, we may be just a little bit biased here at Huboo HQ, but we think our service comes with an enormous amount of benefits which make us a more than viable alternative to FBA. But because we’re such big fans of transparency, this will be a whistle stop tour of FBA vs. Huboo, so you can make your mind up yourself as to what… Read more »

Best Colour Schemes For Ecommerce Websites

Colour is one of the most powerful elements of a designer’s toolkit. The best colour schemes for ecommerce websites grab attention, evoke emotion and carry meaning. Colours play a significant role in establishing a strong brand recognition that helps in boosting conversion. 90% of impulsive decisions to buy a product are based on colour alone. So colour is important. But how do designers come up with the right colours to project your brand identity? You can use this article as a guide to start defining a process for choosing the right colour palette for your next brand or website.   Content: What colours say to customers. Choosing colours to work together. Minimal ecommerce website design and the isolation effect.   What… Read more »