Category: E-commerce

What alternatives are there to FBA? [Fulfilment by Amazon] – Huboo

If you’re in e-commerce and you sell on Amazon, you’ve probably used FBA (Fulfilment by Amazon)…. But, let’s face it, you’ve probably also found yourself frustrated by FBA and have looked for alternatives, perhaps to no avail. Well, there is now an answer and we’re called Huboo – a new fulfilment service for e-commerce. We’ll admit, we may be just a little bit biased here at Huboo HQ, but we think our service comes with an enormous amount of benefits which make us a more than viable alternative to FBA. But because we’re such big fans of transparency, this will be a whistle stop tour of FBA vs. Huboo, so you can make your mind up yourself as to what… Read more »

Best Colour Schemes For Ecommerce Websites

best colour schemes for ecommerce websites

Colour is one of the most powerful elements of a designer’s toolkit. The best colour schemes for ecommerce websites grab attention, evoke emotion and carry meaning. Colours play a significant role in establishing a strong brand recognition that helps in boosting conversion. 90% of impulsive decisions to buy a product are based on colour alone. So colour is important. But how do designers come up with the right colours to project your brand identity? You can use this article as a guide to start defining a process for choosing the right colour palette for your next brand or website.   Content: What colours say to customers. Choosing colours to work together. Minimal ecommerce website design and the isolation effect.   What… Read more »

4 Emails To Improve Your E-Commerce Turnover

4 emails that will improve your e-commerce turnover

Email is one of the highest converting forms of e-commerce marketing. Every e-commerce business should be sending regular mails. If you haven’t already got one, you should make building your mailing list a priority. Following that, you should start to build your e-commerce email campaigns. To get you ready, we will take you through the four top performing types of e-commerce emails and how they can work for your e-commerce business.   1. Order confirmation   Order confirmations acknowledge a customer’s purchase.   Why is this email type important?   This type of email is automatic with Shopify and BigCommerce stores. Merchants often overlook the potential for it, seeing it as just a delivery email, a common courtesy. But, everyone… Read more »

Taking Your E-Commerce Business Multi-Channel – Points Sellers Need To Consider

multi-channel e-commerce

Platform loyalty allows you to simplify your inventory and distribution process. But it also puts your business at risk. When all your sales on one platform, suspensions or account issues are costly. For example, if you only sell on Amazon, an account suspension could end your business. Also, no matter how successful any one marketplace is, it will never sell to 100% of customers. Retailers who sell on two separate online marketplaces see a 190% jump in revenue over those who sell in just one. To be successful in e-commerce, your products must be wherever the customer is. Whether that means setting targeted ads to drive customers from social media to your product pages, or listing your products on high traffic… Read more »

Goodstart Jones – Growing A Fashion Brand With eBay

Goodstart Jones Woodsack

In 2013 Paul Jones started a business from his home, making bags. His personal mantra is “make a good start Jones” and so he named the business Goodstart Jones. And as starts go, this one certainly was good. Paul Jones made a lightweight and durable bag with a waterproofed wooden stability panel. As well as carrying, it can be used for all kinds of tasks like writing and for eating on. He called this bag the Woodsack. The woodsack was not like anything else on the market and customers loved it. Keeping his focus on quality of design and craftsmanship has grown Jones a loyal customer base. The business now employs two other people alongside Jones and operates from its own 520 sq ft… Read more »

An Introduction To Selling With Amazon FBA

What is Amazon FBA?   FBA means fulfilled by Amazon. With the Amazon FBA program, you choose what you want to sell, send it to Amazon, and they do the rest for you. It’s a model that is growing in popularity. Because Amazon FBA makes it easier for you to build your business without having to worry about the logistics of warehouses, packaging materials, couriers and so on. With private labelling, you also have the opportunity to build your own brand, increasing the value of your business.   In this picture we can see that “Hyatt’s All Things Creative” is selling this fluid acrylic paint set on Amazon. They are also using the fulfilled by Amazon programme. When a third party seller sells… Read more »

A Sellers Guide To Amazon Brand Registry

Amazon Brand Registry Delivery

Who Can join Amazon Brand Registry?   Brand Registry is for sellers who are brand owners or manufacturers. It’s also open to distributors who have written permission from the brand owner to manage a specific product on Amazon. If you don’t fall into one of these categories, you won’t be able to join Amazon brand registry.   Why Should Sellers Join Amazon Brand Registry?   Joining Amazon Brand Registry is the best way to protect your brand from counterfeit issues or situations where your product content is changed by a third party seller. Brand Registry gives you more brand control and increased ability to deal with counterfeit products. Members of Brand Registry have access to tools to search for infringing products… Read more »

Seller Stories: Bernard Savage – How to sell bespoke items on eBay

Bernard Savage eBay design

Bernard Savage make bespoke kitchens and furniture. They manufacture and sell from their showroom in Wolverhampton, where customers can see and touch the solid wood pieces. Buying from Bernard Savage is a unique luxury experience. Customers can even select raw tree trunks to have furniture carved from. However, they had never sold online. They were unsure how people shop for bespoke products online and how they would find these customers. Also, they didn’t know how to translate their luxury showroom sale experience into an online experience. But in 2018, eBay retail revival came to Wolverhampton. eBay Retail Revival offers brick and mortar retailers help finding customers and expanding their business online. The eBay team support retailers through every stage of… Read more »

What Can We Learn From Social Media’s E-Commerce Gurus?

e-commerce guru

There was a time when e-commerce was just selling things online. Those were simpler times.   Today, searching #ecommerce on Twitter or Instagram will submerge you into a world of posts about drop shipping, flipping, and social selling. Social media has evolved retail beyond shop keeping. It’s now an aspirational route to financial freedom, and social media it teeming with e-commerce gurus, shouting about how to find the next hot trend and win big.   We’ve all been targeted by the Instagram posts promising a four hour work week or six figure salary selling private label products on Amazon. We have all seen the glamorous lifestyle shots; the cars and exotic locations that social media e-commerce gurus say come from… Read more »

9 Ways to Make Shipping a Competitive Advantage for Your Business

fast e-commerce delivery.

With competition in e-commerce fiercer than it’s ever been, nearly every business is looking for a leg up. Many are looking to Amazon, the company that’s dominated e-commerce for the past decade, for guidance. And it’s not hard to discern that one of Amazon’s biggest keys to success is its ability to ship quickly and cheaply. This results in a shipping scramble with retailers racing to offer the fastest and cheapest shipping. Sometimes while cutting dangerously close to profit margins. That shipping arms race is often counterproductive and can lead to unwise moves. So, instead, focus on giving your customers great value and a great experience. Here are nine ideas on how to do that.     1. – Know… Read more »