Branding is possibly the single most important thing you can do for your online business. Apart from price and availability of product there’s little else to distinguish you from any other online merchant. Strong branding make the difference between getting the sale or not. Service only matters once the buyer has made a purchase. Until that point, a strong brand is the only way to set yourself apart from competitors. Your brand tells customers that they’re looking at one of your eBay auctions or your online shop. A memorable brand sets you apart. Your brand helps customers remember the great service they received from you in the past. It gives them the confidence to shop again. If you look at… Read more »
Category: ChannelAdvisor
ChannelAdvisor Catalyst 2010 – Special Discount for Frooition Customers
ChannelAdvisor Catalyst 2010 – Special Discount for Frooition Customers £200 (Save £49 from standard £249 ticket price) As a sponsor of ChannelAdvisor’s Annual Catalyst event, to be held at The Brewery, Chiswell Street, London on April 12-13, 2010, Frooition are pleased to offer their customers a special discount on event tickets. Joining Frooition at Catalyst will be senior managers from eBay, Amazon and Google as well as some of the UK’s leading online retailers. There are only 30 tickets left and these will be sold on a first come, first served basis. “Enter the discount code FROO2010“ To redeem your special discount book online at http://www.channeladvisor.co.uk/catalyst and enter the discount code FROO2010 when prompted.
Getting your images from your channeladvisor account!
Unfortunately, there is not an easy way to do this but it can be done. Here is an outline of the steps that you will need to take to get the images from your account: 1. Go to the Tools > Images view. 2. Expand the view to 500 items. 3. click on the “Select” column header to select all 500 images. 4. click on the “View URLs” button 5. Here, you will see two boxes, one that says image URLs and one that says HTML. You will want to copy everything out of the HTML box. 6. Paste the HTML box contents into notepad (TextPad is another text editor that is usually not a default. You may need to… Read more »
DNS Changes and Cname with 123-reg
As a support consultant we advise our customers use the Cname function with their ChannelAdvisor store to improve search engine optimisation. This is an example of a Cnamed Channeladvisor store : Bling Bling Online. As you can see by clicking on the categories how the URLs seem to be coming from the domain name and not a ChannelAdvisor storefront URL. The domain name registrar (who you brought your domain name from) governs the process of the DNS changes and as I come across the different hosts I will post a simple guide on how to cname using that host. My first guide is going to be about 123-reg.co.uk. I always recommend this company as they will also host your emails… Read more »
Selling Product – eBay Shop, Websites and Storefronts.
In this article I just fist want to mention what the differences between these three entities are. A lot of my clients get confused between these three formats, which causes misinterpretation of what functionality is available to them. Firstly, an eBay shop: This is part of the eBay marketplace where all of your listings on eBay can be collectively viewed. You can make this look very much like a website (like the guys from creativebay.co.uk) but it is definitely NOT a website. You have 2 ‘marketplaces’ under the eBay umbrella. Core Listings which get a larger proportion of traffic and seemingly cheaper ‘shop’ listings which do not form part of the eBay main search and depend very much on core… Read more »
