Category: Bigcommerce

Creating Successful Cart Abandonment Strategy

cart abandonment strategy

Statistics show that, while numbers can vary between industries, the overall rate of cart abandonment is 73.9%. Reasons for abandonment vary, with distraction, confusion, security, mobile accessibility, and delivery costs being the most common. As many as 75% of people who abandon carts, do so intending to return and complete their purchase later. Both BigCommerce and Shopify stores feature cart recovery functionality. Developing a cart abandonment strategy to use with these tools will help you to save those otherwise lost sales. Stage your mails Most large online retailers will send you an email within an hour of you abandoning a cart. Many customers will abandon just because other things distract them at the time, but will return if reminded. Customers… Read more »

Why every marketplace seller should have their own e-commerce store.

“Don’t put all your eggs in one basket.” Age old advice we all recognise. But the internet gives so many options for merchants, that deciding exactly where to sell can be overwhelming. Major market places can bring huge exposure to your products, but even businesses that are dominating marketplaces need to establish their own domain online. Here are the reasons why; Control When you sign up to sell on a marketplace, you agree to abide by the rules of the platform. These rules can change at any time, and sellers must adjust to keep selling on that marketplace. When you have your own ecommerce site, you set your own rules. Your contact details can be clearly shown, and with BigCommerce… Read more »

10 ways to increase your e-commerce conversion rate

conversion rate

Conversion rate is the rate that visitors are turning into buyers. Probably the single most important statistic for any ecommerce business. Here are ten key ways to increase the chances of a visitors to your site turning into  customers- 1. Structure – does the website have an easily understood navigation structure? Test this by asking people who are not familiar with your website to find products and see if they always head to the right place every time. Ask them about your delivery or returns. They should be able to tell you this basic information easily, without foraging around. 2. Mobile – Thinking about mobile users is an important part of this as any user who can’t access the site… Read more »

Building trust on your ecommerce website

building trust on your ecommerce website

Building trust on your e-commerce website is essential to its success. Here, we share some key points on creating a website that lets customers know that they can buy from you with confidence. Contact information The biggest way to reassure customers that you are a trustworthy business, is to make it immediately clear how they can contact you. Email and phone number should not need to be searched for. Social media and chat functions on the website are also valuable. The more methods you offer customers for contacting you, the better. Making your customer service as easily accessible as your products is a massive part of building trust on your e-commerce website. To be extra customer friendly, put a note… Read more »

Why cross selling is so important – and how so many eBay sellers are getting it wrong.

According to Marketing Metrics, the probability of selling to an existing customer is 60 – 70%. The probability of selling to a new prospect is 5-20%. When a customer is making a purchase, they are already in the mind set to buy.  It is the best time to sell them other products. Increasing average sale this way is what successful online entrepreneurs often refer to as “making all the profits on the back-end.” In 2006, Amazon reported that cross-selling and upselling contributed as much as 35% of their revenue. Both techniques are important to customer experience and maximising sales. The difference between cross selling and up selling      Which is right for your business? There is no reason not… Read more »

Writing compelling descriptions – even for boring products.

writing compelling descriptions

It is an easy mistake to make, To simply describe a product in the description. But why just describe it, when you can sell it? Talk to your audience Who is your product for? Is it for mountain climbers, parents of young children, or people who own a car? Writing compelling descriptions depends on you knowing your target audience. When you know your target audience, you will know how they like to be spoken to, what makes them laugh and why your product would benefit them. Sell the sizzle Establish what makes your product desirable, then tell people about that. Does it save your customer time or make them look good? Does it solve a problem? Is it faster or… Read more »

Ecommerce plugins: 10 of the best

It’s never been easier to start an online business. With plenty of ecommerce platforms to choose from, it’s fair to say your foundations have already been laid, regardless of what it is you want to sell. The one you choose will depend on your own needs and preferences, but popular examples include Shopify, Magento 2.0 and BigCommerce. These tools are immensely useful, even in their most basic form, but there are ways to really maximise their potential. For us, the key lies in finding the right plugins and extensions. Thankfully, you needn’t traipse through the thousands available in each respective marketplace – we’ve brought the most useful together in the handy list below. We’ve focused on the three platforms mentioned… Read more »

Save with Frooition Combo Discounts

Here at Frooition we are most well known for our eBay Design services, however we also create fantastic designs for many eCommerce platforms including: eBay Mobile BigCommerce Amazon Shopify If you are considering re-branding or adding additional channels to your online business you should speak with Frooition. When you purchase more than one design service at a time we can offer a combo discount on  your invoice value. Why use the same branding across multiple channels? A consistent brand across all your channels will greatly benefit your business: Build your reputation Increase customer loyalty Encourage customers to visit other channels Create a recognisable brand Save time & marketing budget Increase sales and margins Appear as a larger, more established business… Read more »

BigCommerce, Frooition’s New Ecommerce Solution!

BigCommerce is our new and exciting e-commerce solution, fully functioning and jam packed with many brilliant features this powerful solution ‘Makes it easy for anyone to sell online’. With BigCommerce, anyone can quickly and easily create their own online store. No technical experience needed. Combining this with the power of our customer focused designs will take your store to the next level. So What is BigCommerce? BigCommerce is a fully managed and hosted e-commerce platform. It gives you everything you need to sell your products online. You don’t have to worry about any of the ‘techy stuff’ which normally follows when you are trying to grow your e-commerce business. A Frooition BigCommerce Web design comes with many exciting features, here’s… Read more »