Category: Bigcommerce

How to Use Video to Increase Sales in E-Commerce

Posted on January 24, 2019 (Updated May 15, 2019) by - Amazon, Bigcommerce, E-commerce, eBay, Frooition, Shopify, Social Media, Strategies

Product Videos

Video traffic is expected to account for 80% of all consumer internet traffic in 2019, and visitors to e-commerce websites are 64-85% more likely to buy  a product after watching a product video explaining how it works. This is because our brains processing visuals 60,000 times faster than text. Using video in your e-commerce provides customers with the information they need to make a confident purchase, without any extra effort on their part. There’s no disputing it; video is the reigning king of the internet – yet it’s still one of the most under-utilised e-commerce strategies. Which means that for e-commerce merchants looking to get But before you put time and money into creating product videos, you need to have… Read more »

Mistakes To Avoid When You Start Dropshipping

Posted on December 4, 2018 (Updated June 14, 2023) by - Bigcommerce, E-commerce, eBay, Retail, Shopify

dropshipping mistakes

Dropshipping can be tricky to get right and be profitable, avoid these common mistakes: 1 – Check Shipping Times BEFORE Choosing Which Countries to Sell To. A lot of beginners see that a seller on Ali Express ships worldwide, and so list the item with worldwide shipping without further thought. This is a huge mistake. Why?  Because the Ali Express supplier is dealing with businesses, not consumers. They can send items to any country, but it may take 20-40 days for an item to arrive. For businesses buying in bulk and making considerable savings, waiting may be an option, but for your customers, it is not. We strongly recommend as a beginner focusing on countries with shorter shipping times of… Read more »

Frooition & Parts Connect Partner To Offer Affordable Web Design For Auto Parts Sellers

Posted on November 7, 2018 by - Bigcommerce, motors

web design for auto parts

There’s little doubt among industry insiders that web design for auto parts can be one of the biggest challenges for e-commerce designers and an expensive proposition for sellers. For an auto parts website to be successful, developers must take thousands of complex product options and create a simple pathway through them, quickly leading a customer to the exact item they looking for. Having created web design for auto parts giants like GM Motors, Fiat, Chrysler, AC Delco, and Hollander, Frooition is well versed in the unique challenges presented by web design for auto parts. For these big brand projects, Frooition designers study auto part customer journey data, using customer behavior insights to create intuitive designs that make buying effortless. For smaller companies who… Read more »

Pre Made Theme Templates or Custom Design? – Choosing What’s Right For Your Brand.

Posted on October 11, 2018 (Updated October 16, 2018) by - Bigcommerce, Frooition, Shopify

E-commerce is more accessible than ever. Anyone with a smartphone can now market and operate a successful brand online using theme templates. Drop shipping eliminates the investment needed for stock, and easy e-commerce hosting sites like Shopify and BigCommerce offer a free trial of a site that can be set up in sixty seconds. Pre-made theme templates can be downloaded and applied to these sites in minutes. So why would you use a design agency? Well, as surprising as this may be considering the source, not everyone should. A well-built template is the best solution for many sellers. Knowing the right solution for your business is the most important thing. Here are the points we advise you consider when deciding between… Read more »

Black Friday e-commerce marketing plan 2018

Posted on September 17, 2018 (Updated September 20, 2018) by - Bigcommerce, E-commerce, Retail, Shopify, Strategies

Black Friday e-commerce marketing plan

This year, Black Friday (November 23, 2018) will kick off a shopping season that will create 30% of total sales revenue for the year. Over a hundred million of us will abandon the comfort of the sofa to drag ourselves out into the cold and brave shopping in the Black Friday sales. Almost one-quarter of all Black Friday retail shoppers are willing to camp out in anticipation of Black Friday, and even more will shop online. Last year Thanksgiving and Black Friday shopping increased to $7.9 billion – a 17.9% increase on the previous year! Mobile spending alone totals over $1 billion in sales on Black Friday. With spending increasing year on year, Black Friday through to Cyber Monday looks… Read more »

Beginners Guide to SEO for E-Commerce Sites

Posted on March 7, 2018 (Updated November 20, 2018) by - Bigcommerce, E-commerce, Frooition, m-commerce, Magento, Shopify

SEO for e-commerce

SEO for e-commerce is a vital part of customer acquisition and something that every merchant should have a working understanding of. SEO for e-commerce does not need to be complex or scary. We have broken the following guide down into easy chunks so that by the end of reading you will understand the following: What is SEO? How do search engines work? How you can improve your SEO What is SEO For E-Commerce? SEO simply stands for search engine optimization. Improving your website’s search ranking is called SEO. How do search engines work? Let’s say you have a website and you sell leather jackets. When someone searches on Google or any other search engine, your website will be in the… Read more »

Where is the best place to start an e-commerce business?

Posted on January 24, 2018 by - Bigcommerce, E-commerce, eBay, Shopify

best place to start an e-commerce business

Where is the best place to start an e-commerce business – eBay, Amazon, or an online store? At Frooition we work with eBay, Shopify, and BigCommerce. Enhancing the customer experience of marketplace listings, and developing custom standalone stores which have the capability to list to multiple platforms, including Amazon. All of these e-commerce options are proven to grow profitable businesses. But which is the best one for you to start with? We will answer this question by covering the advantages and disadvantages of each platform, whilst running through a step by step plan that you can start straight away! There are 4 main considerations for deciding where is the best place to start an e-commerce business: Goals Level of experience… Read more »

3 Steps to Improving Conversion Online

Posted on January 19, 2018 by - Bigcommerce, E-commerce, Frooition, Shopify

improving conversion online

Frooition works solely with online retailers, improving conversion online. It’s all we have done for over a decade – and it is a never-ending quest for perfection. There are so many articles online about getting customers to your site with PPC, SEO, and social media, but a poorly optimized page will drive away visitors and waste most of the money you invested in lead generation. Customer conversion may not be as talked about as customer acquisition, but it’s just as important. E-commerce and customer expectations are evolving fast, so the goal posts are always shifting slightly and there is always room to improve both customer experience and conversion online. These three simple points are the most important core basics of… Read more »

New year’s e-commerce resolutions

Posted on January 9, 2018 by - Bigcommerce, E-commerce, eBay, Shopify

The start of each new year is a time for reflection on the year that was, as well as a time for planning for the successes of the coming year. You probably have a whole host of personal resolutions revolving around health, fitness, relationships, and self-fulfillment, but let’s take a moment to shed some light on what you could focus on to improve your business. Even if you’ve already made the same, clichéd personal resolutions for yourself (that probably won’t stick past January), it’s not too late to make some resolutions for your e-commerce business. Simple resolutions that really could change your business and your life. Below are five easy resolutions that could help make 2018 your most successful e-commerce year… Read more »

Multi-channel marketplace selling – Which is right for you?

Posted on January 3, 2018 (Updated October 16, 2018) by - Amazon, Bigcommerce, E-commerce, eBay, eBay Design, Frooition, Shopify

online marketplaces

UPDATE: Frooition have updated their service offering for Multi-Channel Design.  Video of how Multi-channel wins more business. The higher number of customers that see your products, the higher the number of sales you make. The simple science of e-commerce. Only it’s not simple, is it? Cutting through the noise online and making shoppers aware of your products and offers is hard. Marketing is a never-ending task – social media, email, and other channels are of course all important. But one way to instantly guarantee exposure to an increased audience for your products is to showcase them on more marketplaces with a multi-channel sales approach. Selling your products on online multi-channel marketplaces gives you access to customers who often start their… Read more »