Category: Bigcommerce

3 Steps to Improving Conversion Online

improving conversion online

Frooition works solely with online retailers, improving conversion online. It’s all we have done for over a decade – and it is a never-ending quest for perfection. There are so many articles online about getting customers to your site with PPC, SEO, and social media, but a poorly optimized page will drive away visitors and waste most of the money you invested in lead generation. Customer conversion may not be as talked about as customer acquisition, but it’s just as important. E-commerce and customer expectations are evolving fast, so the goal posts are always shifting slightly and there is always room to improve both customer experience and conversion online. These three simple points are the most important core basics of… Read more »

New year’s e-commerce resolutions

The start of each new year is a time for reflection on the year that was, as well as a time for planning for the successes of the coming year. You probably have a whole host of personal resolutions revolving around health, fitness, relationships, and self-fulfillment, but let’s take a moment to shed some light on what you could focus on to improve your business. Even if you’ve already made the same, clichéd personal resolutions for yourself (that probably won’t stick past January), it’s not too late to make some resolutions for your e-commerce business. Simple resolutions that really could change your business and your life. Below are five easy resolutions that could help make 2018 your most successful e-commerce year… Read more »

Multi-channel marketplace selling – Which is right for you?

online marketplaces

UPDATE: Frooition have updated their service offering for Multi-Channel Design.  Video of how Multi-channel wins more business. The higher number of customers that see your products, the higher the number of sales you make. The simple science of e-commerce. Only it’s not simple, is it? Cutting through the noise online and making shoppers aware of your products and offers is hard. Marketing is a never-ending task – social media, email, and other channels are of course all important. But one way to instantly guarantee exposure to an increased audience for your products is to showcase them on more marketplaces with a multi-channel sales approach. Selling your products on online multi-channel marketplaces gives you access to customers who often start their… Read more »

7 signs your e-commerce website design needs to change

e-commerce website design

An e-commerce website’s appearance, usability, and features should shout trustworthiness and professionalism. How an e-commerce website looks and works indicates its safety and credibility to potential customers. Therefore, the essential rule of good e-commerce website design is understanding what makes your website enjoyable for a customer to use. The day your website stops making customers feel good about doing business with you, it starts hurting your business. If your e-commerce site is experiencing any of the following 7 signs, it’s probably time to upgrade. 1. Your site is slow The cardinal sin of e-commerce website design has to be slow load time. Customers hate slow loading websites. It has always been this way, but with fast connections now being the norm… Read more »

Getting started with SEO for BigCommerce

BigCommerce SEO

BigCommerce SEO Basics Your BigCommerce is your own unique e-commerce area of the internet. It is your responsibility as a merchant to market your site and get customers to visit. Search engine optimization (SEO) is only one part of that marketing mix, but most online shoppers start the buying process by using a search engine, so it’s an important one. If you have a well-optimized site, you’ll rank higher in search results and increase the chance of a potential shopper finding and shopping with you. SEO is important whether you’re just starting to sell online, or have been selling online for years. Optimizing your site should be a continuous process, as search engines are constantly remapping the internet to index… Read more »

Promoting your e-commerce for the holidays

e-commerce

Summertime is drawing to a close and the holiday season is just around the corner – also known as the busiest quarter of the retailing year. Starting with Halloween at the end of October, and now incorporating some of the biggest dates in the retail calendar such as singles day and Black Friday, the holiday period is now more important to retail than ever before. This is a period of great opportunity, but also fierce competition. Here’s our advice on promoting your e-commerce store to ensure you get the most from this highly profitable time of year: Sell Everywhere Marketplaces are the central point of e-commerce. Many people now search eBay or Amazon for products before searching Google. A presence on key marketplaces… Read more »

Why load speed is crucial to your e-commerce – and ten ways to improve it.

load speed

Two-thirds of people now own a smart phone. The average smart phone user checks their phone 40 times a day. As smart phone use spreads and the majority think of the internet as an everyday necessity, our expectation of instant access to information increases, and our patience levels drop. Load speed is only getting more important. Google evaluates your website landing pages to determine your website’s Quality Score and Ad Rank. If your landing page experience is slow, you get a lower Quality Score from Google. Which means your ads will likely rank lower in paid search results, and you’ll have a harder time climbing rank for organic search terms. Slower sites have to bid super high to compete with… Read more »

10 Points to help you prepare your e-commerce for the holidays.

Prepare e-commerce for Christmas

According to Yes mail Interactive, 38.1% of people start their Christmas shopping before November which jumps up to 69.8% of people starting their Christmas shopping before the 1st December. Merchants must act now to get their inventory, processes, and protocols in place if they hope to see good performance come November. Here are ten key actions that retailers can action now to prepare for making the 2017 holiday period their most profitable yet: 1. Curate your lists Clean your marketing lists. Make sure you have the right contact information for all your customers and prospects. Then segment them. Segmenting by gender, location, or category products they purchase from you will help you to target campaigns. Look at ways to market… Read more »

How BigCommerce Stencil has improved e-commerce for merchants

BigCommerce Stencil

BigCommerce Stencil is the latest e-commerce development platform from BigCommerce. It offers greater versatility, speed and convenience for merchants than BigCommerce’s previous development platform, Blueprint. Stencil uses the “Handlebars” templating language. As a merchant, you may not be using the stencil platform or the handlebars language yourself, but it does improve things for you. Here’s how – With stencil, JavaScript and CSS is minified and combined, reducing file size and web requests. Streamlining the use of JavaScript and web requests makes super-fast e-commerce sites. BigCommerce sites now also feature lazy-loading, which means product images only load as the user scrolls down the page, reducing the initial load time. Handlebars also runs on the store’s server, which means there’s less strain on the… Read more »

How to increase sales with user focused e-commerce design

Socrates said, “Know thyself.” We say, “Know thy customers.” And guess what? They don’t think like you do. You know your product and your website inside and out. You knew it when it was just a few sketches on a napkin. You have been using it in every form and iteration it has been through in its entire life-cycle. Your actions, decisions and preferences have been imprinted into everything from inventory to imagery and organisation. However, many of your customers are coming to your site for the very first time. Many of them have a goal in mind and whether that goal is to buy a product, or simply to research, they are using your site because they believe it… Read more »