Category: Bigcommerce

How DirectPlants More than Doubled their eBay Sales

Posted on June 15, 2021 (Updated March 28, 2022) by - Bigcommerce, Case Study, eBay

Direct Plants are a celebrated, eBay award winning, seller. They have built a hugely successful eBay business over the last 15 years. They reached the pinnacle of what is possible on eBay, the team turned their focus to e-commerce… Their legacy website, running on an old self-hosted platform did not perform anywhere near as well as other channels. For many years the team just accepted this as the limits of what their products could achieve on a website. In 2019 DirectPlants started a conversation with Frooition, who recommended they take a free BigCommerce Trial. After initially being wowed by the functionality on offer they needed help migrating their data and products. Frooition stepped in to help and helped them migrate to a brand… Read more »

Get online in 24 hours – 3 months free BigCommerce + full setup

Posted on March 25, 2020 by - Bigcommerce, E-commerce

UK businesses are struggling to cope with the massive onslaught of changes brought about by the COVID-19 crisis. At these times business cannot afford to not be online. We’ve had cases of customers seeing up to 70% uplift in online sales since the outbreak effected the UK. We’ve partnered with BigCommerce, RoyalMail and Paypal to create a fantastic opportunity to rapidly get offline businesses online in just 24 hours. We take care of the setup, RoyalMail shipping integration, PayPal integration, limited branding and guide you with support for just £200+VAT. For up to date information check out the offer on: BigCommerce.com 

What alternatives are there to FBA? [Fulfilment by Amazon] – Huboo

Posted on August 1, 2019 (Updated August 7, 2019) by - Amazon, Bigcommerce, E-commerce, Shipping

If you’re in e-commerce and you sell on Amazon, you’ve probably used FBA (Fulfilment by Amazon)…. But, let’s face it, you’ve probably also found yourself frustrated by FBA and have looked for alternatives, perhaps to no avail. Well, there is now an answer and we’re called Huboo – a new fulfilment service for e-commerce. We’ll admit, we may be just a little bit biased here at Huboo HQ, but we think our service comes with an enormous amount of benefits which make us a more than viable alternative to FBA. But because we’re such big fans of transparency, this will be a whistle stop tour of FBA vs. Huboo, so you can make your mind up yourself as to what… Read more »

Best Colour Schemes For Ecommerce Websites

Posted on July 8, 2019 (Updated June 12, 2023) by - Bigcommerce, E-commerce, Shopify

best colours for ecommerce website

Colour is one of the most powerful elements of a designer’s toolkit. The best colour schemes for ecommerce websites grab attention, evoke emotion and carry meaning. Colours play a significant role in establishing a strong brand recognition that helps in boosting conversion. 90% of impulsive decisions to buy a product are based on colour alone. So colour is important. But how do designers come up with the right colours to project your brand identity? You can use this article as a guide to start defining a process for choosing the right colour palette for your next brand or website.   Content: What colours say to customers. Choosing colours to work together. Minimal ecommerce website design and the isolation effect.   What… Read more »

Marketing A BigCommerce Store in 2019 – 5 Most Effective Techniques

Posted on June 17, 2019 by - Bigcommerce, Marketing, Retail

marketing for BigCommerce Stores

Marketing a BigCommerce store, it’s always important to keep consistent branding. From your products to your customer service responses. Branding goes far beyond adding your logo to everything. But when marketing a BigCommerce store, it’s easy to get lost in the numbers and forget the importance of making a good first impression. The most important part of your customers’ experience is the first impression, followed by your effort to continue that experience through the course of their buying journey. We are going to go through some marketing trends that are making a real impact in e-commerce. You can test these trends out for yourself – no extra spending needed!   Focus on the new generation   Generation Z were born between… Read more »

Positioning Your Store In A Crowded Market

Posted on May 28, 2019 by - Bigcommerce, Frooition, Marketing, Retail, Shopify, Strategies

crowded market

With more and more brands and retailers selling online, customers are spoilt for choice. If you want them to choose to buy from you, it’s essential to distinguish your business from the competition. Positioning a business in its own unique space can be achieved using a combination of two approaches. A business can differentiate based on: Products they offer The audience they target Overheads of traditional retail would make operating in a small niche unprofitable. However, in the digital era, it’s entirely possible to work with clients around the globe. There are enough customers for even the smallest niche sellers to build a thriving business. It’s just a case of attracting them. Building a brand   A brand is more… Read more »

Frooition Launch New Minimal Theme For BigCommerce

Posted on May 14, 2019 by - Bigcommerce, Frooition

BigCommerce theme

Of all the ways to make a living online, starting an e-commerce business is the simplest.  Moreover, there’s long term growth potential for brands that present themselves well and capture customer interest. Anything that can be sold, sells online. 67% of millennials and 56% of Gen X now prefer shopping online and e-commerce sales are predicted to hit $4.5 trillion by 2021. Running your own online business you can take control of your working schedule and achieve financial independence. But, getting started isn’t always easy. You may not have any idea what to sell, lack experience, or simply be too scared of failure to take your first step. Starting a business requires guts. It also requires investment. Both time and money. And… Read more »

Taking Your E-Commerce Business Multi-Channel – Points Sellers Need To Consider

Posted on May 8, 2019 (Updated May 10, 2019) by - Amazon, Bigcommerce, E-commerce, eBay

multi-channel e-commerce

Platform loyalty allows you to simplify your inventory and distribution process. But it also puts your business at risk. When all your sales on one platform, suspensions or account issues are costly. For example, if you only sell on Amazon, an account suspension could end your business. Also, no matter how successful any one marketplace is, it will never sell to 100% of customers. Retailers who sell on two separate online marketplaces see a 190% jump in revenue over those who sell in just one. To be successful in e-commerce, your products must be wherever the customer is. Whether that means setting targeted ads to drive customers from social media to your product pages, or listing your products on high traffic… Read more »

Approved Performance: Striving for the ultimate user journey

Posted on February 13, 2019 by - Amazon, Bigcommerce, E-commerce, motors, Seller Stories

PartsConnect homepage

Approved Performance are an aftermarket, OEM replacement parts seller based out of Bloomingdale Illinois, run by Keith Boyer. Approved Performance sell superior vehicle parts for breaking systems, hubs and shafts. The products are fantastic, priced at a level where they are competitive with OEM parts but far superior in quality they provide genuine value for customers. The issues with fitment data… The biggest problem for the customer is finding the part that fits their vehicle, sometimes opting for inferior products, at higher prices to guarantee fitment. The other option is taking the risk on a product, only to find it doesn’t fit, return the product and start the search all over again. Keith started selling parts through Amazon in 2014… Read more »

How to write Meta Descriptions for e-commerce

Posted on January 28, 2019 (Updated January 29, 2019) by - Bigcommerce, Frooition, Marketing, Search, Shopify

meta descriptions

You’re working hard to market your company and make sure you appear in search. Writing your descriptions, optimising images, and mastering most of the other elements of effective search engine optimisation (SEO). However, if you’re anything like many of the many e-commerce merchants we speak to, you may be struggling with meta descriptions. Meta descriptions don’t directly effect your SEO. Search engines like Google will simply take a snippet of page text if you don’t set your own meta description. Page click through does affect your search engine ranking though. If no one clicks on the link to your page, search engines will assume it is not a relevant result. More importantly, if people don’t click to visit your site,… Read more »