Category: Bigcommerce

Marketing A BigCommerce Store in 2019 – 5 Most Effective Techniques

marketing for BigCommerce Stores

Marketing a BigCommerce store, it’s always important to keep consistent branding. From your products to your customer service responses. Branding goes far beyond adding your logo to everything. But when marketing a BigCommerce store, it’s easy to get lost in the numbers and forget the importance of making a good first impression. The most important part of your customers’ experience is the first impression, followed by your effort to continue that experience through the course of their buying journey. We are going to go through some marketing trends that are making a real impact in e-commerce. You can test these trends out for yourself – no extra spending needed!   Focus on the new generation   Generation Z were born between… Read more »

Positioning Your Store In A Crowded Market

crowded market

With more and more brands and retailers selling online, customers are spoilt for choice. If you want them to choose to buy from you, it’s essential to distinguish your business from the competition. Positioning a business in its own unique space can be achieved using a combination of two approaches. A business can differentiate based on: Products they offer The audience they target Overheads of traditional retail would make operating in a small niche unprofitable. However, in the digital era, it’s entirely possible to work with clients around the globe. There are enough customers for even the smallest niche sellers to build a thriving business. It’s just a case of attracting them. Building a brand   A brand is more… Read more »

Frooition Launch New Minimal Theme For BigCommerce

BigCommerce theme

Of all the ways to make a living online, starting an e-commerce business is the simplest.  Moreover, there’s long term growth potential for brands that present themselves well and capture customer interest. Anything that can be sold, sells online. 67% of millennials and 56% of Gen X now prefer shopping online and e-commerce sales are predicted to hit $4.5 trillion by 2021. Running your own online business you can take control of your working schedule and achieve financial independence. But, getting started isn’t always easy. You may not have any idea what to sell, lack experience, or simply be too scared of failure to take your first step. Starting a business requires guts. It also requires investment. Both time and money. And… Read more »

Taking Your E-Commerce Business Multi-Channel – Points Sellers Need To Consider

multi-channel e-commerce

Platform loyalty allows you to simplify your inventory and distribution process. But it also puts your business at risk. When all your sales on one platform, suspensions or account issues are costly. For example, if you only sell on Amazon, an account suspension could end your business. Also, no matter how successful any one marketplace is, it will never sell to 100% of customers. Retailers who sell on two separate online marketplaces see a 190% jump in revenue over those who sell in just one. To be successful in e-commerce, your products must be wherever the customer is. Whether that means setting targeted ads to drive customers from social media to your product pages, or listing your products on high traffic… Read more »

Approved Performance: Striving for the ultimate user journey

PartsConnect homepage

Approved Performance are an aftermarket, OEM replacement parts seller based out of Bloomingdale Illinois, run by Keith Boyer. Approved Performance sell superior vehicle parts for breaking systems, hubs and shafts. The products are fantastic, priced at a level where they are competitive with OEM parts but far superior in quality they provide genuine value for customers. The issues with fitment data… The biggest problem for the customer is finding the part that fits their vehicle, sometimes opting for inferior products, at higher prices to guarantee fitment. The other option is taking the risk on a product, only to find it doesn’t fit, return the product and start the search all over again. Keith started selling parts through Amazon in 2014… Read more »

How to write Meta Descriptions for e-commerce

meta descriptions

You’re working hard to market your company and make sure you appear in search. Writing your descriptions, optimising images, and mastering most of the other elements of effective search engine optimisation (SEO). However, if you’re anything like many of the many e-commerce merchants we speak to, you may be struggling with meta descriptions. Meta descriptions don’t directly effect your SEO. Search engines like Google will simply take a snippet of page text if you don’t set your own meta description. Page click through does affect your search engine ranking though. If no one clicks on the link to your page, search engines will assume it is not a relevant result. More importantly, if people don’t click to visit your site,… Read more »

How to Use Video to Increase Sales in E-Commerce

Product Videos

Video traffic is expected to account for 80% of all consumer internet traffic in 2019, and visitors to e-commerce websites are 64-85% more likely to buy  a product after watching a product video explaining how it works. This is because our brains processing visuals 60,000 times faster than text. Using video in your e-commerce provides customers with the information they need to make a confident purchase, without any extra effort on their part. There’s no disputing it; video is the reigning king of the internet – yet it’s still one of the most under-utilised e-commerce strategies. Which means that for e-commerce merchants looking to get But before you put time and money into creating product videos, you need to have… Read more »

Mistakes To Avoid When You Start Dropshipping

1 – Check Shipping Times BEFORE Choosing Which Countries to Sell To. A lot of beginners see that the seller on Ali Express ships worldwide, and so list the item with worldwide shipping without further thought. This is a huge mistake. Why?  Because the Ali Express supplier is dealing with businesses, not consumers. They can send items to any country, but it may take 20-40 days for an item to arrive. For businesses buying in bulk and making considerable savings, waiting may be an option, but for your customers, it is not. We strongly recommend as a beginner focusing on countries with shorter shipping times of 2-3 weeks, as this will cause less customer support issues.   2 – Make Shipping… Read more »

Frooition & Parts Connect Partner To Offer Affordable Web Design For Auto Parts Sellers

web design for auto parts

There’s little doubt among industry insiders that web design for auto parts can be one of the biggest challenges for e-commerce designers and an expensive proposition for sellers. For an auto parts website to be successful, developers must take thousands of complex product options and create a simple pathway through them, quickly leading a customer to the exact item they looking for. Having created web design for auto parts giants like GM Motors, Fiat, Chrysler, AC Delco, and Hollander, Frooition is well versed in the unique challenges presented by web design for auto parts. For these big brand projects, Frooition designers study auto part customer journey data, using customer behavior insights to create intuitive designs that make buying effortless. For smaller companies who… Read more »

Pre Made Theme Templates or Custom Design? – Choosing What’s Right For Your Brand.

E-commerce is more accessible than ever. Anyone with a smartphone can now market and operate a successful brand online using theme templates. Drop shipping eliminates the investment needed for stock, and easy e-commerce hosting sites like Shopify and BigCommerce offer a free trial of a site that can be set up in sixty seconds. Pre-made theme templates can be downloaded and applied to these sites in minutes. So why would you use a design agency? Well, as surprising as this may be considering the source, not everyone should. A well-built template is the best solution for many sellers. Knowing the right solution for your business is the most important thing. Here are the points we advise you consider when deciding between… Read more »