Category: Bigcommerce

Approved Performance: Striving for the ultimate user journey

PartsConnect homepage

Approved Performance are an aftermarket, OEM replacement parts seller based out of Bloomingdale Illinois, run by Keith Boyer. Approved Performance sell superior vehicle parts for breaking systems, hubs and shafts. The products are fantastic, priced at a level where they are competitive with OEM parts but far superior in quality they provide genuine value for customers. The issues with fitment data… The biggest problem for the customer is finding the part that fits their vehicle, sometimes opting for inferior products, at higher prices to guarantee fitment. The other option is taking the risk on a product, only to find it doesn’t fit, return the product and start the search all over again. Keith started selling parts through Amazon in 2014… Read more »

How to write Meta Descriptions for e-commerce

meta descriptions

You’re working hard to market your company and make sure you appear in search. Writing your descriptions, optimising images, and mastering most of the other elements of effective search engine optimisation (SEO). However, if you’re anything like many of the many e-commerce merchants we speak to, you may be struggling with meta descriptions. Meta descriptions don’t directly effect your SEO. Search engines like Google will simply take a snippet of page text if you don’t set your own meta description. Page click through does affect your search engine ranking though. If no one clicks on the link to your page, search engines will assume it is not a relevant result. More importantly, if people don’t click to visit your site,… Read more »

How to Use Video to Increase Sales in E-Commerce

Product Videos

Video traffic is expected to account for 80% of all consumer internet traffic in 2019, and visitors to e-commerce websites are 64-85% more likely to buy  after watching a product video explaining how it works. This is because our brains processing visuals 60,000 times faster than text. Using video in your e-commerce provides customers with the information they need to make a confident purchase, without any extra effort on their part. There’s no disputing it; video is the reigning king of the internet – yet it’s still one of the most under-utilised e-commerce strategies. Which means that for e-commerce merchants looking to get But before you put time and money into creating product videos, you need to have your video… Read more »

Mistakes To Avoid When You Start Dropshipping

1 – Check Shipping Times BEFORE Choosing Which Countries to Sell To. A lot of beginners see that the seller on Ali Express ships worldwide, and so list the item with worldwide shipping without further thought. This is a huge mistake. Why?  Because the Ali Express supplier is dealing with businesses, not consumers. They can send items to any country, but it may take 20-40 days for an item to arrive. For businesses buying in bulk and making considerable savings, waiting may be an option, but for your customers, it is not. We strongly recommend as a beginner focusing on countries with shorter shipping times of 2-3 weeks, as this will cause less customer support issues.   2 – Make Shipping… Read more »

Frooition & Parts Connect Partner To Offer Affordable Web Design For Auto Parts Sellers

web design for auto parts

There’s little doubt among industry insiders that web design for auto parts can be one of the biggest challenges for e-commerce designers and an expensive proposition for sellers. For an auto parts website to be successful, developers must take thousands of complex product options and create a simple pathway through them, quickly leading a customer to the exact item they looking for. Having created web design for auto parts giants like GM Motors, Fiat, Chrysler, AC Delco, and Hollander, Frooition is well versed in the unique challenges presented by web design for auto parts. For these big brand projects, Frooition designers study auto part customer journey data, using customer behavior insights to create intuitive designs that make buying effortless. For smaller companies who… Read more »

Pre Made Theme Templates or Custom Design? – Choosing What’s Right For Your Brand.

E-commerce is more accessible than ever. Anyone with a smartphone can now market and operate a successful brand online using theme templates. Drop shipping eliminates the investment needed for stock, and easy e-commerce hosting sites like Shopify and BigCommerce offer a free trial of a site that can be set up in sixty seconds. Pre-made theme templates can be downloaded and applied to these sites in minutes. So why would you use a design agency? Well, as surprising as this may be considering the source, not everyone should. A well-built template is the best solution for many sellers. Knowing the right solution for your business is the most important thing. Here are the points we advise you consider when deciding between… Read more »

Black Friday e-commerce marketing plan 2018

Black Friday e-commerce marketing plan

This year, Black Friday (November 23, 2018) will kick off a shopping season that will create 30% of total sales revenue for the year. Over a hundred million of us will abandon the comfort of the sofa to drag ourselves out into the cold and brave shopping in the Black Friday sales. Almost one-quarter of all Black Friday retail shoppers are willing to camp out in anticipation of Black Friday, and even more will shop online. Last year Thanksgiving and Black Friday shopping increased to $7.9 billion – a 17.9% increase on the previous year! Mobile spending alone totals over $1 billion in sales on Black Friday. With spending increasing year on year, Black Friday through to Cyber Monday looks… Read more »

Beginners Guide to SEO for E-Commerce Sites

SEO for e-commerce

SEO for e-commerce is a vital part of customer acquisition and something that every merchant should have a working understanding of. SEO for e-commerce does not need to be complex or scary. We have broken the following guide down into easy chunks so that by the end of reading you will understand the following: What is SEO? How do search engines work? How you can improve your SEO What is SEO For E-Commerce? SEO simply stands for search engine optimization. Improving your website’s search ranking is called SEO. How do search engines work? Let’s say you have a website and you sell leather jackets. When someone searches on Google or any other search engine, your website will be in the… Read more »

Where is the best place to start an e-commerce business?

best place to start an e-commerce business

Where is the best place to start an e-commerce business – eBay, Amazon, or an online store? At Frooition we work with eBay, Shopify, and BigCommerce. Enhancing the customer experience of marketplace listings, and developing custom standalone stores which have the capability to list to multiple platforms, including Amazon. All of these e-commerce options are proven to grow profitable businesses. But which is the best one for you to start with? We will answer this question by covering the advantages and disadvantages of each platform, whilst running through a step by step plan that you can start straight away! There are 4 main considerations for deciding where is the best place to start an e-commerce business: Goals Level of experience… Read more »

3 Steps to Improving Conversion Online

improving conversion online

Frooition works solely with online retailers, improving conversion online. It’s all we have done for over a decade – and it is a never-ending quest for perfection. There are so many articles online about getting customers to your site with PPC, SEO, and social media, but a poorly optimized page will drive away visitors and waste most of the money you invested in lead generation. Customer conversion may not be as talked about as customer acquisition, but it’s just as important. E-commerce and customer expectations are evolving fast, so the goal posts are always shifting slightly and there is always room to improve both customer experience and conversion online. These three simple points are the most important core basics of… Read more »