Category: Amazon

6 Factors That Consistently Contribute to Landing the Buy Box Across Marketplaces

6 Factors That Consistently Contribute to Landing the Buy Box Across Marketplaces

The buy box is a famous concept in the eCommerce industry. It highlights your listing and items over your competitors, in some cases even hiding them altogether. Marketplaces like Amazon, eBay, and Walmart combine similar listings. Sellers with the same product get stacked using algorithms surrounding price, seller ratings, customer satisfaction, and more. On Amazon, more than 90% of sales go through the buy box, and winning the buy box gives you a huge boost in visibility over competitors across all marketplaces. Consumers are more likely to simply hit “add to cart” or “buy now” rather than scrolling down to review options. If you don’t have the buy box, only 10% of consumers will ever consider your product, and that… Read more »

How to start an Amazon store

How to start an Amazon store

Amazon is an e-commerce superpower, achieving sales revenue of $177.87 million in 2017, and a total of 562,382,292 products in stock as on Jan 10th, 2018. This post is going to show you exactly how to start an Amazon store, how to set up Amazon fulfillment (FBA) and give advice on what to sell on Amazon. Becoming an Amazon seller Fulfillment by Amazon Finding what to sell on Amazon Become an Amazon Seller If you want to start an Amazon store, your first step is to sign up as an Amazon seller. Signing up is a simple process. Just click one of the links below and follow the instructions on the screen. Become a seller on Amazon UK. Become a… Read more »

How To Increase your Sales On Amazon

maximize sales on Amazon

Amazon has 175 million monthly visitors. So there’s plenty of room for every seller to carve a profitable niche for themselves on Amazon. Just listing items on Amazon will naturally get traffic to your listings. Amazon customers are savvy comparison shoppers though, and competition in this marketplace is fierce. So while it’s not too late to become one of Amazon’s big sellers, that doesn’t mean you can skimp on the marketing and optimization. Here are six simple ways to optimize your Amazon store and increase your sales on Amazon. 1. Make strategic purchases A great Amazon business starts with great products. But what makes a great product for Amazon? When browsing potential items, it’s important to always think strategically: If… Read more »

Amazon Store Design from Frooition

Amazon store design

“If there’s one reason we have done better than any of our peers in the Internet space over the last six years, it is because we have focused like a laser on customer experience, and that really does matter, I think, in any business.” – Jeff Bezos Amazon is a company grown from a relentless focus on innovation to aid the customer and improve their experience. Amazon store design is all about sellers taking ownership of that great experience, and creating their own customer loyalty from it. Selling on the Amazon marketplace, you need to be tuned in with Amazon’s customer obsession. Take advantage of any merchandising tools that come your way to enhance the customer experience for your brand.… Read more »

4 Common Mistakes that kill new e-commerce businesses.

Mistakes that kill new e-commerce businesses.

Starting your first e-commerce business is a lot like becoming a parent for the first time; you can read all the books, but nothing ever quite prepares you for the reality of it. There’s so much to learn, and you need to learn fast! Because in the early days, without the security of an established customer base, there is not much room for error. But just because your e-commerce business is new doesn’t mean you need to make new to e-commerce mistakes. In this post, we will look at seven of the most common mistakes new e-commerce business owners make, so that you can avoid them. Wasting time with menial tasks If you’re just starting out in e-commerce, chances are… Read more »

Multi-channel marketplace selling – Which is right for you?

online marketplaces

UPDATE: Frooition have updated their service offering for Multi-Channel Design.  Video of how Multi-channel wins more business. The higher number of customers that see your products, the higher the number of sales you make. The simple science of e-commerce. Only it’s not simple, is it? Cutting through the noise online and making shoppers aware of your products and offers is hard. Marketing is a never-ending task – social media, email, and other channels are of course all important. But one way to instantly guarantee exposure to an increased audience for your products is to showcase them on more marketplaces with a multi-channel sales approach. Selling your products on online multi-channel marketplaces gives you access to customers who often start their… Read more »