Category: Amazon

A Sellers Guide To Amazon Brand Registry

Amazon Brand Registry Delivery

Who Can join Amazon Brand Registry?   Brand Registry is for sellers who are brand owners or manufacturers. It’s also open to distributors who have written permission from the brand owner to manage a specific product on Amazon. If you don’t fall into one of these categories, you won’t be able to join Amazon brand registry.   Why Should Sellers Join Amazon Brand Registry?   Joining Amazon Brand Registry is the best way to protect your brand from counterfeit issues or situations where your product content is changed by a third party seller. Brand Registry gives you more brand control and increased ability to deal with counterfeit products. Members of Brand Registry have access to tools to search for infringing products… Read more »

What Can We Learn From Social Media’s E-Commerce Gurus?

e-commerce guru

There was a time when e-commerce was just selling things online. Those were simpler times.   Today, searching #ecommerce on Twitter or Instagram will submerge you into a world of posts about drop shipping, flipping, and social selling. Social media has evolved retail beyond shop keeping. It’s now an aspirational route to financial freedom, and social media it teeming with e-commerce gurus, shouting about how to find the next hot trend and win big.   We’ve all been targeted by the Instagram posts promising a four hour work week or six figure salary selling private label products on Amazon. We have all seen the glamorous lifestyle shots; the cars and exotic locations that social media e-commerce gurus say come from… Read more »

How to build a business selling private label products on Amazon

Amazon Private Label

There are three ways to sell on Amazon. Sell items you have manufactured Resell items from other brands Private label Private label mans that you sell items made by other manufacturers, under your own brand name. This is one of the most lucrative and popular ways Amazon retailers do business. How to sell white label products on Amazon Your first step is to decide what to sell. You don’t want to sell an item that is too highly competitive, nor do you want to try and sell an item there’s no demand for. As well as popularity and competition, you should also consider profit margin, shipping costs and seasonality. Understanding these points is where most wannabe Amazon sellers come unstuck… Read more »

Approved Performance: Striving for the ultimate user journey

PartsConnect homepage

Approved Performance are an aftermarket, OEM replacement parts seller based out of Bloomingdale Illinois, run by Keith Boyer. Approved Performance sell superior vehicle parts for breaking systems, hubs and shafts. The products are fantastic, priced at a level where they are competitive with OEM parts but far superior in quality they provide genuine value for customers. The issues with fitment data… The biggest problem for the customer is finding the part that fits their vehicle, sometimes opting for inferior products, at higher prices to guarantee fitment. The other option is taking the risk on a product, only to find it doesn’t fit, return the product and start the search all over again. Keith started selling parts through Amazon in 2014… Read more »

How to Use Video to Increase Sales in E-Commerce

Product Videos

Video traffic is expected to account for 80% of all consumer internet traffic in 2019, and visitors to e-commerce websites are 64-85% more likely to buy  after watching a product video explaining how it works. This is because our brains processing visuals 60,000 times faster than text. Using video in your e-commerce provides customers with the information they need to make a confident purchase, without any extra effort on their part. There’s no disputing it; video is the reigning king of the internet – yet it’s still one of the most under-utilised e-commerce strategies. Which means that for e-commerce merchants looking to get But before you put time and money into creating product videos, you need to have your video… Read more »

Everything Online Brands Should Know About Amazon Prime

Amazon Prime Delivery

Amazon Prime has truly revolutionized the concept and expectation of shipping. Years ago “fast shipping” would have been considered a week or so. Now, thanks to Amazon Prime, consumers expect fast shipping to take just a couple of days. If consumers don’t see fast, free, or low-cost shipping, many of them will actually drop the items that they have in their cart. One report by a shipping and fulfilment software platform provider states that 54% of shoppers abandon their cart due to shipping, and 39% due to no free shipping options. Those numbers may be alarming to retailers that can’t afford to offer good shipping options. Before you start freaking out, remember—you can always offer free 2-day shipping with the… Read more »

6 Factors That Consistently Contribute to Landing the Buy Box Across Marketplaces

6 Factors That Consistently Contribute to Landing the Buy Box Across Marketplaces

The buy box is a famous concept in the eCommerce industry. It highlights your listing and items over your competitors, in some cases even hiding them altogether. Marketplaces like Amazon, eBay, and Walmart combine similar listings. Sellers with the same product get stacked using algorithms surrounding price, seller ratings, customer satisfaction, and more. On Amazon, more than 90% of sales go through the buy box, and winning the buy box gives you a huge boost in visibility over competitors across all marketplaces. Consumers are more likely to simply hit “add to cart” or “buy now” rather than scrolling down to review options. If you don’t have the buy box, only 10% of consumers will ever consider your product, and that… Read more »

How to start an Amazon store

How to start an Amazon store

Amazon is an e-commerce superpower, achieving sales revenue of $177.87 million in 2017, and a total of 562,382,292 products in stock as on Jan 10th, 2018. This post is going to show you exactly how to start an Amazon store, how to set up Amazon fulfillment (FBA) and give advice on what to sell on Amazon. Becoming an Amazon seller Fulfillment by Amazon Finding what to sell on Amazon Become an Amazon Seller If you want to start an Amazon store, your first step is to sign up as an Amazon seller. Signing up is a simple process. Just click one of the links below and follow the instructions on the screen. Become a seller on Amazon UK. Become a… Read more »

How To Increase your Sales On Amazon

maximize sales on Amazon

Amazon has 175 million monthly visitors. So there’s plenty of room for every seller to carve a profitable niche for themselves on Amazon. Just listing items on Amazon will naturally get traffic to your listings. Amazon customers are savvy comparison shoppers though, and competition in this marketplace is fierce. So while it’s not too late to become one of Amazon’s big sellers, that doesn’t mean you can skimp on the marketing and optimization. Here are six simple ways to optimize your Amazon store and increase your sales on Amazon. 1. Make strategic purchases A great Amazon business starts with great products. But what makes a great product for Amazon? When browsing potential items, it’s important to always think strategically: If… Read more »

Amazon Store Design from Frooition

Amazon store design

“If there’s one reason we have done better than any of our peers in the Internet space over the last six years, it is because we have focused like a laser on customer experience, and that really does matter, I think, in any business.” – Jeff Bezos Amazon is a company grown from a relentless focus on innovation to aid the customer and improve their experience. Amazon store design is all about sellers taking ownership of that great experience, and creating their own customer loyalty from it. Selling on the Amazon marketplace, you need to be tuned in with Amazon’s customer obsession. Take advantage of any merchandising tools that come your way to enhance the customer experience for your brand.… Read more »