Author: Jessica McDonald

Singles Day – What Merchants Outside China Need To Know

singles day

No one is exactly sure how singles day started, but the most popular e-commerce legend is that it emerged from the dorms of Nanjing University in 1993 when four single male students got together to discuss how to make single life more fun. One suggested that because of the ones in the date, November 11 would be a good day on which to organize activities for singles. What started as the tradition of a small group of friends gradually became a tradition for the whole university, and by the early 2000s had spread throughout the country. A kind of anti-valentines day, hard-working young singles could use the day as an excuse to get together and do fun stuff like visit karaoke… Read more »

Preparing your business for Small Business Saturday

Small business Saturday

What is Small Business Saturday? Black Friday and Cyber Monday tend to be dominated by big businesses. Small Business Saturday was introduced by American Express, in an attempt to redress the balance. Initially introduced in the US 7 years ago, an impressive 72 percent of U.S. consumers now know about Small Business Saturday. In 2016, an estimated112 million shoppers showed their support for small businesses on the seventh annual Small Business Saturday, setting a new record for the retail event in the US. Introduced to the UK five years ago, last year’s event in the UK is estimated to have earned smaller businesses an additional £717m of sales, up 15 percent on 2015. This year’s small business Saturday will be… Read more »

7 signs your e-commerce website design needs to change

e-commerce website design

An online store’s appearance, usability, and features should convey trustworthiness and professionalism. How an e-commerce site looks and behaves speaks to its safety and credibility. The essential element of good e-commerce website design is understanding what makes your website enjoyable for a customer to use. The moment your website stops making customers feel good about doing business with you is the moment it is hurting your business. If your e-commerce site is experiencing any of the following seven signs, it may be time to upgrade. 1. Your site is slow The cardinal sin of e-commerce website design has to be slow load time. Customers hate slow loading websites. It has always been this way, but with fast connections now being the… Read more »

Cross-selling in eBay listings

cross selling in eBay

Some of the biggest retailers of all time owe much of their growth to cross-selling. Cross-selling can help companies nurture and maximize relationships with current customers, increasing profits and efficiency. From the sweeties at the supermarket checkout, to the plant pots in Ikea displayed with a plant sold separately ready placed inside, cross-selling is every retailer’s favorite profit-boosting trick. McDonald’s have built an empire from cross-selling; never failing to ask if you would like fries or a drink with your burger. Online, Amazon has leveraged the power of cross-selling to help them become one of the largest retailers of all time. Both the “Frequently Bought Together” and “Customers Who Bought This Item Also Bought” sections on Amazon product pages promote… Read more »

eBay Links Policy 2017

eBay links policy

eBay links policy   From October 2017, eBay links policy states that sellers are no longer allowed to share contact information in item descriptions, images or eBay Shops. Ebay sellers now need to remove contact information from both active and new listings. This includes information included in images such as phone number, email, or even a store physical address. Ebay messaging tools, such as My Messages or Best Offer, make it easy to communicate with customers and create a clear record of interaction in case of disputes. Fraud on eBay is very low, but scams still happen, and eBay want to stop them completely. Most fraudulent eBay sales happen because a customer has been convinced to take the sale off eBay. When… Read more »

Getting started with SEO for BigCommerce

BigCommerce SEO

BigCommerce SEO Basics Your BigCommerce is your own unique e-commerce area of the internet. It is your responsibility as a merchant to market your site and get customers to visit. Search engine optimization (SEO) is only one part of that marketing mix, but most online shoppers start the buying process by using a search engine, so it’s an important one. If you have a well-optimized site, you’ll rank higher in search results and increase the chance of a potential shopper finding and shopping with you. SEO is important whether you’re just starting to sell online, or have been selling online for years. Optimizing your site should be a continuous process, as search engines are constantly remapping the internet to index… Read more »

Achieving economies of scale in e-commerce

economies of scale e-commerce

The dream of anyone setting up their own online e-commerce business is that it will grow and grow and, to paraphrase Only Fools and Horses’ Del Boy, “One day we’ll be millionaires”. But growth has some other ‘cushdy’ advantages outside of riches – economies of scale. The idea is a simple one: the bigger you get, the lower the unit price per item you need becomes – be it raw materials, storage, packaging, shipping, premises, overheads and even technology. Suppliers like to shift large numbers of things, not individual ones and so as you grow so you can reap a small discount on unit price as you go. And over time, this can really start to add up. So, how… Read more »

2017 Important Holiday Season Dates For E-Commerce

e-commerce holiday dates

During the five day period from Thanksgiving through Cyber Monday in 2016 consumers spent a total of $12.8 billion online in the U.S, according to Adobe Digital Insights. That represents a 15% increase over 2015. Nevertheless, that figure pales compared to the $17.8 billion spent online on China’s 2016 Singles Day on November 11th 2016. Non-traditional shopping dates, pioneered by e-commerce merchants, are increasingly dominating the holiday period for retail. What follows are day-by-day breakdowns of the major e-commerce holiday dates as well as emerging trends. Halloween – 31st October Halloween has been increasingly growing in financial importance year on year and even more so in the UK. In 2016, it was estimated to be worth £466m for the UK… Read more »

Seller Focus – Destination Treasures

Frooition has been creating custom eBay store design for longer than any other design company. We have watched eBay evolve as a platform, and learned so much along the way. This blog was created as a way to share that knowledge with sellers. But we learn just as much from sellers and their stories as they learn from us! Working with thousands of individual sellers from all over the globe, hearing their amazing business stories and helping them to meet their goals is really the biggest privilege for anyone working at Frooition. Being an entrepreneur is not easy. It takes a lot of work and determination, and the stories of our sellers never fail to inspire us. We are proud… Read more »

Promoting your e-commerce for the holidays

e-commerce

Summertime is drawing to a close and the holiday season is just around the corner – also known as the busiest quarter of the retailing year. Starting with Halloween at the end of October, and now incorporating some of the biggest dates in the retail calendar such as singles day and Black Friday, the holiday period is now more important to retail than ever before. This is a period of great opportunity, but also fierce competition. Here’s our advice on promoting your e-commerce store to ensure you get the most from this highly profitable time of year: Sell Everywhere Marketplaces are the central point of e-commerce. Many people now search eBay or Amazon for products before searching Google. A presence on key marketplaces… Read more »