Author: Jessica McDonald

How To Increase your Sales On Amazon

maximize sales on Amazon

Amazon has 175 million monthly visitors. So there’s plenty of room for every seller to carve a profitable niche for themselves on Amazon. Just listing items on Amazon will naturally get traffic to your listings. Amazon customers are savvy comparison shoppers though, and competition in this marketplace is fierce. So while it’s not too late to become one of Amazon’s big sellers, that doesn’t mean you can skimp on the marketing and optimization. Here are six simple ways to optimize your Amazon store and increase your sales on Amazon. 1. Make strategic purchases A great Amazon business starts with great products. But what makes a great product for Amazon? When browsing potential items, it’s important to always think strategically: If… Read more »

Amazon Store Design from Frooition

Amazon store design

“If there’s one reason we have done better than any of our peers in the Internet space over the last six years, it is because we have focused like a laser on customer experience, and that really does matter, I think, in any business.” – Jeff Bezos Amazon is a company grown from a relentless focus on innovation to aid the customer and improve their experience. Amazon store design is all about sellers taking ownership of that great experience, and creating their own customer loyalty from it. Selling on the Amazon marketplace, you need to be tuned in with Amazon’s customer obsession. Take advantage of any merchandising tools that come your way to enhance the customer experience for your brand.… Read more »

How to leverage customer’s marketplace loyalty – and transfer it to your brand

transferring marketplace loyalty

Trust is the biggest obstacle to sales online. Customers only ever buy from businesses and sites they trust. Established marketplaces like eBay and Amazon have grown through their relentless focus on trust. If the item is available on the marketplace they are loyal to, customers will choose to buy there. Any retailer who is not selling on these large marketplaces is almost certainly losing sales to a competitor who is. Having a loyal customer base ready and waiting to buy is a huge advantage to selling on marketplaces. Trust built by a marketplace means loyalty to a marketplace though, and you need customers to be loyal to you as a seller. Trust and loyalty to a marketplace can be leveraged… Read more »

4 Common Mistakes that kill new e-commerce businesses.

Mistakes that kill new e-commerce businesses.

Starting your first e-commerce business is a lot like becoming a parent for the first time; you can read all the books, but nothing ever quite prepares you for the reality of it. There’s so much to learn, and you need to learn fast! Because in the early days, without the security of an established customer base, there is not much room for error. But just because your e-commerce business is new doesn’t mean you need to make new to e-commerce mistakes. In this post, we will look at seven of the most common mistakes new e-commerce business owners make, so that you can avoid them. Wasting time with menial tasks If you’re just starting out in e-commerce, chances are… Read more »

How to convert customers from an out of stock product page

out of stock product page

You put a lot of work into getting people to your store. AdWords, social media, SEO – it’s all time and effort that will be wasted if the customer doesn’t have a great experience when they get to the product page. As e-commerce designers, it is our job to make sure that visitors to your store feel excited and inspired by what they see. We want them to want to buy! But what about when the page they land on is an out of stock product page? There are plenty of reasons items might be out of stock; whether it’s seasonality, an unexpected surge in popularity, or even just learning how much inventory you need to hold. Luckily, with a… Read more »

Ebay Guaranteed Delivery

Ebay says that 63% of purchases are currently delivered in three days or less, but 63% is not enough for today’s customer, empowered by unparalleled choice in an increasingly competitive e-commerce space. That percentage will undoubtedly increase now that eBay are expanding their guaranteed delivery scheme and backing guaranteed delivery times for more sellers. The guaranteed delivery scheme is great news for sellers running e-commerce businesses from eBay, as it’s a serious move to dispel any remaining ideas customer’s may have about eBay being an auction only site where members of the public sell used items; and let them know that eBay is a reliable, fast, secure marketplace where 80% of items are new. With eBay guaranteed delivery, in the rare instance that… Read more »

Essential Guide to SEO for E-Commerce Sites

SEO for e-commerce

SEO for e-commerce is a vital part of customer acquisition and something that every merchant should have a working understanding of. SEO for e-commerce does not need to be complex or scary. We have broken the following guide down into easy chunks so that by the end of reading you will understand the following: What is SEO? How do search engines work? How you can improve your SEO What is SEO For E-Commerce? SEO simply stands for search engine optimization. Improving your website’s search ranking is called SEO. How do search engines work? Let’s say you have a website and you sell leather jackets. When someone searches on Google or any other search engine, your website will be in the… Read more »

Ebay catalogue product focused shopping experience

eBay product based search results

Ebay has introduced product based search results for one simple reason; what works for buyers, works for sellers. The buyer experience improvements which encourage customers to buy more items, and to buy more frequently, result in higher turnover for sellers. But what improves the experience for customers in one category will not always be an improvement for customers in another category. The great thing about eBay is their commitment to creating a truly diverse marketplace that works for all sellers and all customers. With over 26 million sellers and 170 million active buyers, that’s no small feat! Ebay has to constantly monitor buyer behavior and respond with changes to create the best eBay for all buyers. The latest change that… Read more »

Shortening the eBay customer journey

customer journey

A sale starts long before the checkout. The customer journey includes the emails people receive and the social media posts they see encouraging them to visit your listings, their product searches, viewing listings and researching options before committing to clicking that buy now button. Anyone searching on eBay for a product you sell is a potential customer. They may find you when they are in the early research phase of the customer journey, or when they are ready to commit to purchasing. Most customers will find your listings through eBay search and you can’t control what stage they are at when they find you. All you can do is create listings that fulfill customer’s needs at every stage, shortening the customer… Read more »

Ways To Thank Customers and Encourage Loyalty

thank customers

Your customers make your business. Without them, your store is just a Website. No doubt you are thankful for the loyal customers who buy from you regularly. It is important to thank customers; to keep them loyal, and hopefully even encourage them to share their great experience with friends. There are so many unique ways to say thank you that there’s no reason why your appreciation shouldn’t delight customers, even when it’s done on a shoestring. These gestures don’t go unnoticed either. When you thank customers in unique ways, they’re likely to share it publicly. Consider our favorite ways to surprise a customer with a thank you: Write a note A handwritten note is probably one of the most inexpensive… Read more »