Author: Jessica McDonald

How to win the eBay buy box

How to win the eBay buy box

What is the eBay buy box? The eBay buy box is part of the new product focused shopping experience on eBay. Not all products are included, but for ones that are, searches will lead to a grouped listing product landing page with a clear overview of buying options. Ebay’s algorithm assesses offers, and the best will be on the front of the product page with “buy now” button. How does the eBay buy box work? The item in the buy box is not random. Ebay has not published steps for sellers wishing to win the buy box, and like Google’s secret ranking algorithm, the workings of eBay’s buy box algorithm remain a secret sauce. What we do know, is that… Read more »

Black Friday e-commerce marketing plan 2018

Black Friday e-commerce marketing plan

This year, Black Friday (November 23, 2018) will kick off a shopping season that will create 30% of total sales revenue for the year. Over a hundred million of us will abandon the comfort of the sofa to drag ourselves out into the cold and brave shopping in the Black Friday sales. Almost one-quarter of all Black Friday retail shoppers are willing to camp out in anticipation of Black Friday, and even more will shop online. Last year Thanksgiving and Black Friday shopping increased to $7.9 billion – a 17.9% increase on the previous year! Mobile spending alone totals over $1 billion in sales on Black Friday. With spending increasing year on year, Black Friday through to Cyber Monday looks… Read more »

Is listing design still relevant with the product based shopping experience?

If you are not yet familiar with eBay’s product-focused shopping experience, it’s when you search for an item on eBay, and rather than seeing a long list of all the individual listings for that particular item, you see an item landing page like the one below, showing a simplified overview of buying options. Only a limited number of categories are currently included in the eBay product based shopping experience, but the list of included categories is expanding. The product-focused shopping experience makes shopping easier and quicker. The buy box enables customers to click to buy the featured offer without going into a listing. This is great news for sellers who get the buy box, but even for the seller lucky… Read more »

eBay app center closing

eBay app center closing

Ebay has announced that they will be closing the eBay app center for ebay.com (US) sellers at the end of September 2018. The good news is Frooition already have an eBay certified solution in place for our apps customers. Froo Apps customers can move their subscriptions over to the eBay certified Froo apps center in seconds – without any break in service. Moving is easy. All you need to do is input your email address, create a password and enter your eBay ID. Click here to move your subscription now. Will I see any difference? The only real difference will be how you access your apps. The eBay Applications tab will be removed soon, so rather than clicking that tab, you… Read more »

Promotions to encourage early Christmas shopping

We may not be ready for carols and mince pies just yet, but lots of people are already thinking about Christmas shopping. According to Yes mail Interactive, 38.1% of people start their Christmas shopping before November. This jumps up to 69.8% of people starting their Christmas shopping before the 1st December. The majority of these early shoppers are women. Early shoppers say that they are motivated to start preparation early because they want to avoid the Christmas rush in stores, and because spreading purchases over months lessens the financial impact of the holiday season. In reality, customers who start shopping early often end up spending more, buying double when they fall victim to holiday impulse spending, or upgrading household and… Read more »

HTTPS on eBay

HTTPS

Back in October 2017, externally hosted content such as CSS, images, or HTML5 that didn’t use HTTPS started to be displayed on eBay with a not secure icon in Google Chrome and many other browsers. In order to retain Google’s secure label and maintain customer confidence, eBay removed non-secure content and put item descriptions with non-secure content 1-click away. In the Autumn 2018 seller update, eBay announced that they will start blocking listings that contain non-secure (HTTP) content from late January 2019. But what is HTTPS? Why is it so much better than HTTP? And why do eBay care about it so much? What is HTTP? HTTP stands for hypertext transfer protocol. This is the protocol over which data is… Read more »

How to set up an eBay store

set up an eBay store

Thousands of e-commerce millionaires have been made on eBay, and it’s still the easiest place for anyone to start an e-commerce business. Most businesses selling on eBay choose to set up an eBay store. Advantages when you set up an eBay store Lower insertion fees Option to create good until canceled listings Access to marketing and sales tools Monthly allocation of zero insertion fee listings Promotions Ability to use vacation mode Manage auto feedback Increase your branded space on eBay Getting started on eBay is very simple. The first step is to go to the eBay home page and click on the register link in the top left of the screen. You can sign up to eBay either as an… Read more »

How to start an Amazon store

How to start an Amazon store

Amazon is an e-commerce superpower, achieving sales revenue of $177.87 million in 2017, and a total of 562,382,292 products in stock as on Jan 10th, 2018. This post is going to show you exactly how to start an Amazon store, how to set up Amazon fulfillment (FBA) and give advice on what to sell on Amazon. Becoming an Amazon seller Fulfillment by Amazon Finding what to sell on Amazon Become an Amazon Seller If you want to start an Amazon store, your first step is to sign up as an Amazon seller. Signing up is a simple process. Just click one of the links below and follow the instructions on the screen. Become a seller on Amazon UK. Become a… Read more »

eBay Summer Seller Release 2018 – Product based shopping experience

eBay product based shopping experience

The eBay product based shopping experience was introduced earlier this year for a few selected products. It has been very successful, increasing sale speed and getting great feedback from customers. In the eBay summer release 2018 it has been announced that the product based shopping experience is expanding to include more product categories. What is the product based shopping experience? When a customer searches on eBay they are usually presented with a long list of results. It is then the customer’s job to refine this list using the filters provided. Product based search results show buyers a more clearly structured results page, grouping identical items together and making it easier for customers to compare individual listings. For items like an… Read more »

Time saving tools for e-commerce

time saving e-commerce

Running a business alone or with a small team requires constantly juggling tasks. Prioritising the tasks that best use your talents is difficult when all the tasks you have on your plate are vital for keeping your business afloat, and time is at a premium. This is why automation is the savior of every successful e-commerce merchant. But with so many tools to choose from, just finding the right time-saving tools can take up a lot of time in itself. So we’ve done the research for you. We tested (and even made apps of our own!) and this is our list of easy online tools that any seller can register with today and instantly create more time. Focus Social media… Read more »