Frooition are proud to announce the launch of the eBay Designer Collective.
Frooition worked closely with the eBay team to provide design for all of the brands in the eBay designer collective.
The eBay Designer Collective allows 16 fashion brands to offer full priced, current season, men & women’s clothing and accessories within an eBay shopping Hub.
The eBay Designer Collective includes fashion labels such as Calvin Klein, Nicole Miller, Rebecca Minkoff, True Religion and many more.
For the last few years eBay have been moving away from the traditional second hand, auction based, model they used to be known for towards an open marketplace where you can purchase quality new goods quickly and safely.
They understand that the better their customers and partners perform; the better the eBay ecosystem will perform.
Devin Wenig (President of eBay Marketplaces) said in Women’s Wear Daily:
“We’re transaction-based; we only succeed if our partners succeed.”
Some may argue that selling these current lines on eBay is direct competition with the brands’ other channels; however we strongly believe that if a buyer goes on to eBay to buy an item, they are going to buy the item – if a retailer is not on eBay they won’t win the sale.
Devin also states:
“[eBay Designer Collective] fits with our philosophy – as partner and an enabler of brands and not a competitor”
Many brands are beginning to see eBay as another channel that they need to sell core products on rather than an outlet for damaged and old stock:
“The larger brands see this as an extension of their digital footprint,”
Calvin Klein eBay Designer Collective Listing. Designed by Frooition.com
Frooition were privileged to work directly with the eBay teams to create the listing templates that the hugely successful brands use within the eBay Designer Collective. The partnership between eBay and Frooition once again shows that eBay believe in the positive benefits of using intelligent design on listings.
EBay have released their first seller release of 2014 they have outlined the changes that will be coming to eBay over the next year.
The changes are:
eBay Seller Standards
Category and item specific updates
New site experience
Picture standards Update
EBay Seller Standards
The biggest changes to eBay are all about Seller standards, the idea of the changes are to make it easier for buyers to determine who the best sellers are as well as showing sellers where they can improve.
The seller standard changes include:
A single combined score
Clearer thresholds for the combined score
Built in protection against a few buyers affecting a sellers business
EBay are introducing extended returns periods for the holiday period. Any transactions completed between November and December will need to offer an extended returns policy if they wish to obtain the eBay Premium Service benefits.
EBay have announced to UK sellers the option to use new look stores from summer 14.
The new stores use a larger width header (billboard) and accommodate the new square store logos. The stores have larger product photos, follow buttons, social media buttons as well as introducing collections to buyers.
The new look stores are optional for sellers that don’t have a customized store. Sellers with a customized store (including Frooition design customers) don’t need to do anything.
Sellers who do opt in to the new store layout can opt back out at anytime.
As a certified eBay provider specializing in design we have provided services for a lot of eBay sellers. Over the many years we have been crafting eBay designs we have seen many styles, trends and features come and go.
We used to see clients asking for very bright designs with lots of small product images and clients showing that they sold “a bit of everything”. The designs followed a more strict layout as the average desktop screen size was smaller than today.
There was a consensus that the more “stuff” you showed the more likely you were to make a sale; stores appeared crowded, jammed with promotional areas, and there were a lot of actions to click on. There was a real ethos of more is more!
Trends and fashions have now changed, clients have specialized and there is a much bigger focus on an individual product type; this may be because there are now so many more of us shopping on eBay that it becomes worthwhile to focus on a particular product base.
It is no longer uncommon for us to design for a seller that only has a few products in their range; this means the whole store design can be tailored to one product range, making it more obvious to a customer what your business does.
There has also been more a move with the design imagery to show lifestyle imagery rather than flat product images. For example: you aren’t selling a football, you are selling the experience of playing football with your family in the sun!
Our clients have moved towards useful functionality and away from flashy gimmicks, the easier and faster a customer can find a product; the more likely you are to convert a sale.
We have seen a lot more focus on navigation; customers are linking to custom pages to explain terms and conditions and displaying user friendly category structures.
Not all trends have been purely been fashionable crazes, advances in technology and other 3rd party technologies have shaped and influenced eBay design.
Video in listings
We often have sellers looking for the ability to integrate video (particularly YouTube) into their listings to create a richer experience. This became popular partly due to the increase in broadband/3g speeds, the ease of use of YouTube and the increasing quality of smart phone video capabilities.
No longer do you need to buy an expensive digital camcorder and a computer powerful enough to edit your product videos; you can simply snap a 2 minute video and upload directly to the web ready to add to your listings.
The Frooition eBay design management software allows sellers to easily add a YouTube video into listings using the YouTube embed code.
Clean, flat single column design
There is a definite trend towards a clean, white store and listing with flat, understated design. Many TopSeller and signature customers opt for a single column layout with simplified header navigation.
The single column layout showcases products logically and encourages customers to scroll without being distracted. With internet speeds increasing it is also possible to use bigger beautiful images that utilize the extra width of a 1 column layout and really make an impact.
The clean white design trend means anything with color really stands out from the page, on an eCommerce site this is usually going to be images of your product or the call to action – making it easier and faster for a customer to navigate your store.
There has also been a move towards flatter design with larger buttons and clearer text. This is partly fashion based but also has the benefit of faster load times and easier navigation – especially for mobile users.
One of the most popular features of our TopSeller and Signature eBay design services is the fading interactive imagery. The motion of the fading imagery draws customer’s attention to read your important points or to take in exactly what you sell.
The ability to show several images in one place means you can cram in more information without lengthening the page or overcrowding. Because you are in control of the fading imagery you can use it to tell a story, whether it shows all the elements of an outfit from head to toe or explains how your product works. The fading imagery can almost be used as an online slideshow to really explain what your business is all about.
Sellers are realising that the faster a customer gets to the correct product the more likely they are to buy, this means that you need to get a customer to a product in as little clicks as possible but also through specific enough terms that only the correct product is returned.
There are a few ways to combat this challenge including: Graphical category boxes, drop down searches and brand search boxes.
These allow buyers to click on a picture of a category or the name of a brand and go straight to that category or brand without the risk of misspelling the keyword.
In the case of the drop-down searches these can be built to be specific to the sellers product; for example we often create drop down searches that narrow car parts down into make model and part – meaning a customer can see the exact parts that fit their vehicle.
Mobile compatible listings
EBay are constantly releasing data about how important mobile is for eBay sellers, currently 30% of all eBay sales are “touched” by mobile so it is vital that your listings work on mobile devices. Old flash based templates do not work on all mobile devices so you may be jeopardizing your sales with if you use flash in a template. The majority of none-mobile templates will initially appear small on a mobile device and require the user to pinch and zoom the listing, they will then need to swipe around to read the description – these are all barriers to a sale.
With this in mind, Frooition have developed a new service for mobile eBay templates. The templates have been optimized to display correctly on all mobile devices, the load times are even smaller and the text and buttons are all optimized specifically for mobile.
It’s always important to let customers know how long it will take for their purchase to arrive, and this is especially due for the next few weeks in the run up to Christmas. It’s also true that on marketplaces such as eBay and Amazon if you’re not meeting your customer’s expectations then this will ultimately be reflected in your feedback.
It’s not just about feedback though, it’s more about reassuring your customers that if they purchase from you then their item will arrive when they need it, and that if it’s a Christmas present it will be delivered in time to be unwrapped on Christmas morning.
Many retailers actually shut up shop days before Christmas simply to avoid disappointing customers. The findings of a study by Royal Mail suggests that two thirds of retailers are failing to take advantage of the extra sales on offer by accepting orders until 23rd December and posting them out using guaranteed next day services to ensure delivery by Christmas. Worryingly, approximately one in six retailers are calling time on their Christmas delivery operation fully five days before final posting date.
David Smith, Managing Director of IMRG advises “Smaller retailers and those in their infancy would do well to pay heed to the research findings which identify the importance of their sales and delivery capabilities, and the value of getting it right. This hugely busy and valuable time of year is certainly not the time to shut up shop early”
Shutting up shop early for Christmas is the easy way out, but getting your customers buying right up to Christmas is the way to maximise your profits and don’t forget shoppers who are late to the high street will undoubtedly turn to online retailers for those must have presents when the shops have sold out. If you can reassure your customers that you can delivery then they’re not likely to worry about paying a couple of extra pounds to ensure delivery before Christmas.
“It’s not just about feedback though, it’s more about reassuring your customers that if they purchase from you then their item will arrive when they need it, and that if it’s a Christmas present it will be delivered in time to be unwrapped on Christmas morning.”
So what should you do as a retailer to make sure you attract sales right up to the last possible minute of Christmas shopping? Firstly you should make sure that all of your items have an express shipping option available. This should be a next day service such as Royal Mail Special Delivery, Parcelforce24 or any other 24 hour courier. In your shipping policies you should clearly state your cut off times for Christmas deliveries, make sure that you highlight that customers can purchase right up to your last day of trading, especially if they can purchase on 23rd December and you can deliver on Christmas Eve.
Don’t forget to include your final cut off times, once your customer has paid you need to make sure they have time to pay and you have time to process, pick and pack their order before your courier or Royal Mail collect from you.
The most important thing that you can do is to make sure customer understand handling times. If you’ve added a one or two day handling time to your order this is the one time of year that it needs to be highlighted to customers. There’s nothing worse than leaving your online shop open to accept orders, offer a 24 hour delivery service but have a two day handling time meaning that items won’t even ship before Christmas.
The next few weeks should be the most profitable weeks of the year for many sellers. Make the most of it and make sure your customers know exactly what day they can order up to for Christmas. Offer express shipping, cut your handling times to the minimum and highlight exactly what your shipping times are and exactly when your cut off date and time is to ensure items will be received for Christmas.
Help notify your customers with a custom Frooition center image for your store!:
Listing and shop design has always been high on the list of priorities for eBay sellers, which is why so many opt for a Frooition custom design template. Professional sellers wish to portray a branded image on eBay and a simple text or boiler plate design just doesn’t cut the mustard.
However when listing using eBay catalogue the seller’s design is often pushed down the listing template and buyers may not scroll far enough to see anything more than the page header and catalogue information before making a buying decision.
If buyers don’t see your template they miss out on your branding and more importantly your cross promotions to other items, and yet there are many compelling reasons for using eBay catalogue.
The most important reason in recent times has been the launch of the eBay Value Box and Product Page. Reminiscent of Amazon’s single product page eBay are rolling up listings from all sellers for the same product into a single product in search results. Buyers can also win the Value Box if they are Top Rated Seller, Offer the item on Buy it Now and of course list using eBay’s catalogue.
The time savings from listing with eBay catalogue are obvious, rather than having to list the tracks on a CD, or write up a description for a DVD you can simply pull the relevant details in from eBay’s catalogue. This convenience doesn’t stop in media categories, product details are available in many categories ranging from computers to mobile cell phones. If you’re selling in a category that catalogue is available then don’t wait for eBay to mandate use of catalogue or to introduce product pages and the Value Box – get ahead of the game and start listing with eBay catalogue today.
“Frooition have the ability to pull the catalogue data and incorporate it into your listing template design.”
That brings us back to the issue of listing design – eBay’s catalogue information is displayed by default at the top of the listing just beneath the item specifics box. However for Frooition uses there is an elegant solution to brand catalog information. Frooition have the ability to pull the catalogue data and incorporate it into your listing template design. Rather than have it right at the top of the page you can keep key sections of your design highlighted including your header, shop categories to the left, cross promotions to your key items to the right and of course your star product promotion and shop search box to the top left of your Frooition listing template.
Another key advantage of using eBay catalogue in a Frooition professional listing template is that you can insert your own product images in the normal top center position. This isn’t key for new items as stock images are available from eBay’s catalogue. However if you’re selling used items you can highlight any product defects and include multiple images just as you would for non-catalogue listings.
In summary if eBay catalogue is available for your products it can save time listing, will result in better visibility for both auction style and fixed price listings, can save money when listing promotions are running, for Top Rated Sellers opens up the possibility of winning the value box, and for all sellers will result in greater visibility in Best Match search results as eBay will highlight catalogue based listings at the top of eBay search result product pages.
Even if you don’t use a professional Frooition listing template design you should opt to use eBay catalogue, but with your Frooition design your design investment continues to work for you by incorporating the catalogue information within your main listing template.
eBay.com have recently introduced a new item duplication policy which comes into force on the 26th October 2010. The highlights of the policy are that if you have multiple quantities of a particular product you must list them as a single multiple quantity fixed price listing.
eBay have also warned that if you do have multiple listings they must be to specifically address different buyer needs, e.g. single and bulk quantities of the same item. There is also a warning that sellers cannot use more than one eBay account to list the same products, you’re limited to a single listing for a specific item across all of your eBay User IDs.
For items that are made to fit specific products, models, or brands—for example a connector cable, phone charger or auto part—you can have up to five Fixed Price listings per item. eBay UK already have this policy but have a limit of up to five Fixed Price listings per item where items fit specific products, models, or brands.
eBay are also limiting different selling strategies which sellers use to appeal to different types of buyer, for example separate listings for identical items—one offering free shipping and one charging for shipping with the same or very similar total cost to the buyer—will be also considered duplicate listings.
To assist sellers eBay have introduced a duplicate listing look up tool which will not only identify how many duplicate listings you have (or more correctly listings which eBay will consider duplicates). From 26th October eBay will automatically end duplicate Fixed Price listings. Whenever possible eBay will retain the best performing listing but if you want to do this yourself you’ll need to act before eBay automatically cancel your items.
One of the reasons sellers traditionally listed multiple listings for the same product has been to gain a better position in search results. Some years ago when all items were sorted in Time Ending Soonest this would result in your listings naturally rising to the top of search results as they were about to end. When Best Match was introduced sellers continued the practice by listing with different keywords in titles to ensure their listings were found by buyers using different search terms.
“Multi-Variation Listings combines similar items which vary by one or more attributes, but are otherwise identical”
With the limiting of duplicate listings to a maximum of five on eBay.com, and only then if the item specifically fits different brands or models, sellers now won’t be able to gain advantages from multiple listings.
It now makes Multi-Variation Listings much more attractive as a selling tool. A Multi-Variation Listings combines similar items which vary by one or more attributes, but are otherwise identical. This is seen most often in apparel where for example a shirt may vary by colour and size.
One of the big advantages of Multi-Variation Listings is that all variations receive a boost in Best Match, which means variations with less recent sales will appear higher in search results due to sales of more popular variations. This doesn’t happen with separate listings (even those allowed under the new duplicate listings policy where they significantly vary by colour or size).
Other advantages are cost savings – it’s the same price for a Multi-Variation Listing as for a single quantity fixed price item, and the ease of managing listings – you only have one listing to manage instead of multiple listings each with a different variation.
Multi-Variation Listings also give buyers the convenience of being able to select one or more variations without scrolling through a large number of search results. Multi-Variation Listings should become more attractive than ever to buyers as the total number of listings on eBay.com will be significantly reduced once the new duplicate listings policy comes into effect at the end of October.
Frooition have provided full support for launching Multi-Variation Listings directly from the Frooition design management software. This enables you to take full advantage of your Frooition listing template at the same time as easily launching Multi-Variation Listings onto eBay.
Actions to take by 26th October 2010
Use the eBay duplicate listing look up tool to establish how many duplicate listings you have (you’ll need to log into the tool from each of your eBay User Ids.
End duplicate listings, or wait for eBay to end the listings for you on or after the 26th October. If you end the listings manually you’ll have full control over which listing you retain.
Cross check multiple eBay accounts to ensure you’re not selling the same product on more than one eBay ID.
Use Frooition to launch Multi-Variation Listings to maximize your product’s position in Best Match.