eBay has extended the partnership it first announced in June 2022 with British Superbikes.
The Bennetts British Superbike Championship (BSB) is the leading road racing superbike championship in the United Kingdom. It is still acknowledged to be the world’s premier domestic superbike racing series.
Under the extended partnership, eBay will:
- Receive branding at all 11 rounds of the race.
- Act as the sponsor for the series’ qualifying format.
- Recognise the rider who makes up the most positions during the race with The ‘eBay Fast Forward Award.’
- Act as the title sponsor of two grassroots motorsport series: the No Limits ACU Endurance Motorcycle Championship and the MSVT Trackday Trophy.
Speaking to journalists, Stuart Higgs, series director of British Superbikes, said: “We are delighted to have extended our partnership with eBay, which is a brand that our global fan base and the wider motorcycle community as a whole connect with regularly. The new agreement also includes new elements to the sponsorship activation, and this will give us the platform and opportunities to build on what we have already achieved with our partnership so far.”
Good News for Motorcycle Parts and Accessories Sellers
With more than 14 million motorcycle parts, accessories, and kit available on ebay.co.uk, eBay’s continued partnership with British Superbikes represents a fantastic opportunity to connect small businesses with the riding community.
Dr. Tony Tong, Head of Automotive at eBay UK, said: “Evolving our role at the British Superbike Championship for 2023 is a clear statement of intent from eBay to keep enhancing how we deliver for this community. These highly anticipated events are amongst our favourites in the calendar, and this year’s partnership modifications present a brilliant opportunity for us to show up even more meaningfully for motorcyclists.”
To learn more about how Frooition can help your motorcycle parts and accessories business sell more on eBay, schedule a 15-minute call with one of our eBay experts today.