eBay has announced via an email to its business sellers that it is making changes to its Promoted Listings program. The changes reflect how eBay defines a click, reports sales, and charges for your Promoted Listings campaigns.
eBay’s email highlighted the following changes:
- As we continue working to help make your ads more engaging and helpful for buyers, we will be expanding our definition of a click for Standard and Advanced ads to include interactions with new features and functionality of your ads. In addition to when a buyer clicks through to your listing page, we will now include when a buyer clicks on the heart icon to add an item to their watchlist from a Promoted Listing.
- We will be expanding what we qualify and report as an Attributed Sale for Promoted Listings Standard to include when a buyer clicks on one of your Standard ads and then purchases any of your Promoted Listings Standard items within 30 days.
- In anticipation of upcoming product launches, we have clarified that certain account optimisation features (e.g., dynamic bidding) may be managed through your account settings. Please stay tuned for announcements on when these will be available to you.
eBay advises its sellers that these updates will take effect on March 30, 2023.
eBay Promoted Listings Best Practices
Promoted Listings should be a carefully considered marketing strategy for any eBay business seller. However, there is little point in promoting a listing that hasn’t first been optimised for eBay search. A poorly optimised listing will neither rank well nor convert, regardless of how much money is spent promoting it.
Before promoting your listings, we recommend you run your listings through Frooition’s free eBay Listing Optimisation tool.
To learn more about how Frooition can help you optimise your eBay listings and maximise your potential through Promoted Listings, schedule a free 15-minute discovery call with one of our eBay experts.