The Black Friday/Cyber Monday weekend is the highest volume shopping event of the year for Shopify merchants. Globally, more than 52 million consumers purchased from brands powered by Shopify over the 2022 Black Friday/Cyber Monday weekend, representing a 12% increase from the previous year.
While Shopify is keen not to use the weekend as a proxy for the whole holiday season, it suggests that it is a moment that showcases the power and impact independent businesses have around the globe.
8 Key Takeaways From Across The Black Friday/Cyber Monday Weekend
- $3.5 Million Per Minute: Black Friday saw the highest shopping volume moment during the weekend, with peak sales of more than $3.5 million per minute at 12:01 PM (EST) on November 25.
- Independent Brands: 52 million consumers worldwide purchased from independent brands powered by Shopify, a 12% increase from 2021.
- Average Order Value: Shoppers’ spend climbed across many countries, with consumers globally spending $102.10 per order on average throughout the weekend compared to the global average of $100.70 last year.
- Retail Hotspots: The top-selling cities shoppers made purchases from include London, New York, and Los Angeles. The United States, United Kingdom, and Canada were among the top-selling countries worldwide.
- Top Product Categories: Apparel & accessories, followed by health & beauty, and home & garden were the top categories across the 2022 sales event.
- Mobile Commerce: Once again, Black Friday/Cyber Monday sales were driven by mobile commerce, with 73% of sales made on mobile devices and 27% on desktop computers.
- International Trade: Cross-border orders represent 15% of all global orders, and the most popular cross-border routes include Canada-United States, United States-Canada, and United Kingdom-United States.
- Green Commerce: Shopify funded 56,000+ tonnes of carbon removal to counteract emissions from the delivery of every order placed on Shopify’s platform during Black Friday/Cyber Monday weekend.