Here at Frooition, we help eBay sellers drive sales by creating custom designs and optimising listings. One of the easiest ways to increase buyer engagement is to add video to your listings.
Our clients tell us that they are seeing anywhere between a 15 and 30% increase in conversions from listings including video.
It’s incredibly easy to add video to your eBay listings using Frooition’s listing software.
Remember, you don’t have to have videos for all of your products right away. Start by focusing on a handful of your best sellers, and then gradually add more videos as and when you can find the time.
Your videos don’t have to be particularly complex or expensive to shoot.
You probably already have all the technology you need to film and edit your video in your pocket in the form of your smartphone. With just a little bit of thought about your lighting and the background, it’s amazing how good your videos will look.
With just a little bit more investment, you can add some more professional elements to your videos.
For example, here at Frooition, we’ve installed a low-cost green screen and light in a quiet corner of our office to produce all of our marketing videos. This pop-up “studio” allows us to quickly and cost-effectively make videos that showcase our products and reflect our brand.
How could you use video to optimise your eBay listings?