Selling personalised and customised products on eBay

In recent years the personalised product and gift market has flourished, online sellers are embracing the buyer demand to add personalised offering to their ranges.

There really is an exhaustive list of companies offering personalised giftware, bespoke domestic items, gadgets, garden and homeware, wedding gifts, sporting goods, cushions, bags of all shapes and size, bottle openers, pens, photo frames, t-shirts and numerous other products that can all be further enhanced by adding custom text or graphics.

Can I sell customised or personalised products on eBay?

Yes! Sellers on eBay now can add personalised text on their eBay product pages. Buyers can add their personalised text on the view item page of the seller’s listings in certain categories, which can then be sent to the seller along with the order. This gives eBay buyers an easy and intuitive way to communicate basic customisation instructions to sellers, there is no longer any need for sellers to follow up with post purchase personalisation instructions.

Buyers can also discover personalised items easily by filtering in eBay search.

When a seller selects a listing to include personalised text, the personalisation instructions will appear right next to the Buy It Now button for buyers:


Personalised listings can be set up from within the Frooition listing tool, just add the “Personalise” item specific in your listings, and provide personalisation instructions for your customers. You will also need to turn on the “message to seller” option within your eBay account.

The option is current available on eBay U.S. and U.K. within the following categories:

  • Collectibles
  • Home & Garden
  • Media
  • Business & Industrial
  • Electronics
  • Fashion
  • Parts & Accessories
  • Lifestyle

Start listing your Customisable products on eBay today.