Product Information Management is quickly becoming the new tool for businesses to handle their product catalogues. With newer, lighter, SaaS-based models, the old days of year-long implementations are gone.

PIM is becoming a realistic option for SMEs and e-commerce businesses that need to share their information quickly and securely, so we’d like to introduce you to…

Sales Layer

Sales Layer is a cloud-based PIM solution that centralizes product data and connects it to online sales channels. It’s a fast alternative for businesses that are looking to speed up their catalogue management.

Sales Layer is, in our experience, the most agile of the PIM solutions. At Frooition, we’re using it due to its logic, its speed and its ease of use. The system adopts an intuitive user interface to create catalogues of up to millions of SKUs, fully connected to marketplaces, distributors and manufacturers right through the supply chain.

The user product experience is the future of retail worldwide, and Sales Layer is providing a tool businesses need to be sure their products are fully updated, and fully connected to sales channels.

How do SalesLayer differ from traditional retail platforms?

PIM solutions offer tools to centralise the product information fields throughout a company catalogue.

Having a Single Source of Truth (SSoT) for a product catalogue means 100% accuracy on product data both throughout the company and across wider sales channels.

Marketers gain a huge advantage from the enrichment of information to create consistency and visibility (SEO) for their brand. The information can now also be linked to design apps for catalogue creation (in literally minutes), and sharing of digital catalogues via ad hoc urls.

If you’d like to find out more about PIM; click here.

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