From June 29th eBay will require product identifiers to list to certain categories.
Product identifiers are unique Ids for particular products, for books this is an ISBN, for motor parts it is known as MPN (manufacturer part number) and other products are known as GTIN.
The product identifier is not only unique to a product but will also be unique to an edition of a product (e.g. if it is a special edition DVD it would have a different number to the regular edition).
Which categories are affected?
The following categories will require a product identifier for new or manufacturer refurbished products:
- Business & Industrial (Test, Lab, and Office Equipment)
- Cameras & Photo
- Cell Phones & Accessories
- Clothing, Shoes & Accessories (Shoes only)
- Computers/Tablets & Networking
- Consumer Electronics
- DVDs & Movies
- eBay Motors
- Health & Beauty
- Home & Garden (Tools and Appliances only)
- Musical Instruments & Gear
- Pet Supplies
- Sporting Goods
- Toys & Hobbies
- Video Games & Consoles
How will I benefit as a seller?
Buyers will have more confidence to purchase your product as you are confirming it is exactly the product they are searching for.
You should benefit from greater exposure in search engines.
You will receive better pricing guidance from eBay.
You will get increased visibility in eBay deals and promotions.
How can I update my listings?
If you list through Frooition you can already enter the required product identifiers, you can also bulk update your profiles in Frooition via CSV file using the bulk import function.
For live listings you can use eBay’s Bulk edit and relist tool.