Guest Blog from Karl Ciz at StoreFeeder.
I often get asked, what is the most effective way of growing sales? There’s certainly no easy answer to that question, with a variety of key elements competing for seller’s time it can be difficult to focus on what really matters. So let’s run through some of the key elements sellers should consider…
- Firstly it’s important to have the right product, something that’s attractive to market and that has enough margin to warrant the effort.
- Secondly you have to consider the long term market, are your items long-lived or repeatable sales items? This will be helpful in working out when to look for new ranges to add to your portfolio of products.
- Thirdly, you need to consider the routes to market for your product. It can be very difficult for eBay sellers to move onto Amazon, or a website, partly due to the complexity of selling on other channels, but also due to the increased time to manage all those channels, the added admin and the resultant sales processing, each of which should be considered in your growth plans.
- Finally, you have to consider the conversion rates of those particular channels; it’s often hard to convert that increased coverage into sales if your listings are similar to everyone else. The challenge here is to stand out from the crowd.
StoreFeeder, multi-channel experts and all round nice guys, have teamed up with Frooition to provide “Design & Automation” bundles which are effective in treating the headaches brought around by growing your business into new markets.
StoreFeeder’s automation tools allow you to list to multiple marketplaces such as eBay, Amazon and your website, processing all orders in one place, and controlling stocks too, now combined with Frooition’s design solution to make the most of those new sales channels.
Increased coverage and better conversion rates are certainly the key to growing your business once you have the right product.
Read more about our Design and Automation bundles.