Your eBay products might stop appearing in Google!
Last month, Google updated their search algorithm to exclude many eBay listings which don’t have product identifiers. This means if your eBay products do not have product identifiers, you could lose massive search engine traffic and receive fewer sales!
eBay Says “In general, if your item has a UPC, ISBN, or EAN but you don’t include it in your listing, you may significantly reduce the possibility that your listing will appear in external search engine results.”
As a seller, what does this mean to you?
If you don’t list your eBay products with product identifiers you are less likely to be indexed by product-based search engines (this includes Google!). If your products are not indexed, your products won’t be found on search engines and you will receive less traffic and fewer sales!
Of course, this doesn’t affect all sellers, as ‘Custom Made Goods’ and ‘Clothing Shoes and Accessories’ do not have product identifiers; however if you wish to preserve your existing sales, complete as much of the eBay listing fields as possible and add product identifiers where they are available to increase your Google search potential!
What’s a product identifier?
Almost every product in the world has a product identifier, a unique code which will globally identify that product.
The primary set of unique product identifiers are Global Trade Item Numbers (GTINs), which include UPC, EAN, (in Europe), JAN (in Japan) and ISBN. In addition, a Manufacturer Part Number (MPN) can be used to identify a specific product if it is accompanied by the manufacturer’s brand name.
- Where available, use the eBay catalogue to identify your products
- Add product identifiers to all of your eBay products
(You can look up UPC’s or EAN’s at the Internet UPC Database website and you can look ISBNs at ISBNdb.com)
- Ensure you complete as much information as possible for custom made items and items in Clothing, Shoes and Accessories to increase the chance of being indexed by Google
As a Frooition customer, you can enjoy the many benefits of our special eBay relationship including peace of mind for this search engine update. We’ve already prepared our systems for this latest change, and created the additional fields required for this search engine update. Simply login and update your listings!
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