Social Media as a Marketing Opportunity

As an eBay seller it’s easy to get caught up in the everyday graft of just keeping your operation running. You might be drowning in brown tape and jiffy bags and making sure you make it to the post office in time, but remember there’s a whole world out there.

eBay is a walled garden. It’s busy and has millions of buyers for you. But there’s more to the internet than eBay. You can boost your eBay sales by marketing online. One of the most talked about opportunities is social media marketing. That means sites such as Facebook, Twitter, LinkedIn, MySpace and other activities such as blogging.

Twitter has grown phenomenally in the past year or so and is now a mainstream website used by millions at home and abroad. If you’ve opened a newspaper in the past year you can’t have missed it. The same’s true of Facebook. Both Twitter and Facebook offer the best options to eBay sellers who want to have a go at social media.

Blogging is also a great opportunity. A blog is basically a website where you can write about anything you like and also publish other content such as videos and photos. Setting up a blog can be free and easy, depending on what service you choose. All Frooition e-commerce websites come with a blog.

If social media seems scary, you’re right to be cautious: time is your most valuable commodity and wasting any of that or getting behind in the essential tasks of running your business would be bad. But if you approach social media with discipline and clear goals, you can benefit.

There are two key benefits of social media to an eBay seller: the first if traffic. Sites like Facebook and Twitter have millions of visitors every day. It’s possible to get a little bit of that action and increase the number of people viewing your listings.

The second benefit, especially if you already have your own website, is SEO. Blogging, in particular, is a good way of building your site content and creating valuable inbound links to build the prominence of your site in web searches.

Here are a few ideas that you can try:

Build a Facebook fan page for your eBay sales. Even your granny is on Facebook these days so it’s a great audience to plug in to. Your easiest option is to build a Facebook fan page for your business including links to your shop. One of the best ways to utilize Facebook is to offer discounts and deals exclusively to Facebook fans to tempt them.

Twitter and Tweets: Get started on Twitter and gradually build your network. Succeeding on Twitter can take time but the best way to attract attention is to provide links and information that other people find useful. That could be sharing news stories, your own content or making wry and amusing observations. You will also get a lot out of Twitter if you connect with people you admire and trust.

“And the good news is that Frooition can help as you take on social media!”

Blogging: Blogging is something that rewards you the more you do it. If you start a blog, write about things that really interest you. Establish yourself as an expert in your field and as someone who people turn to for insight and interesting comment If you’re not much of a writer, try a picture blog or video blog (vlog).

What you want to avoid, whether on Facebook, Twitter, MySpace, when you’re or any other social network or blogging, is mistaking procrastinating for networking. If you’re just jabbering away to  other sellers, friends or people who aren’t buying from you, it’s a total waste of time. You need to approach social media as a marketing channel. It should be fun, but it does have a very serious purpose: promoting you, your sales and your business.

The good news is that Frooition can help as you take on social media. It’s essential that your eBay brand is extended to your other online profiles. A consistent look and feel makes your buyers and customers feel reassured, makes you look good and inspires trust. Frooition can help you with bespoke design, expertise and plenty of experience. Get in touch and we can help you extend your brand across social media.