FROOITION SHOWS AUTOMOTIVE SECTOR “ROUTE MAP” TO EBAY MOTORS SALES SUCCESSeBay and online marketplace specialists Frooition and Yahoo are jointly sponsoring an Internet Advertising Bureau (IAB) conference in London entitled “Engage for Autos”. The event is being held at the Royal Commonwealth Society, London WC2 on November 30th 2006 and is aimed at auto manufacturers, retailers and specialist creative agencies and plans to show them how to exploit the latest Internet marketing opportunities and increase their sales.

At this essential half day event there will be the latest IAB Brand Engagement research, insight into consumer behaviour and empowerment, as well as some great case studies illustrating how the automotive sector has successfully embraced online to increase sales, engage their consumers and build their brands.

Auto advertisers are some of the biggest spenders in online, accounting for 13.8% of the whole market for the first half of 2006. Frooition aims to show them a new and potentially much more cost effective way of acquiring new customers online. With over three million potential customers visiting every month – and with a car selling every other minute, by bringing their automotive business to Frooition (and where the traffic is!)…. they could significantly increase their online auto sales… whilst reducing their cost per acquisition.

The event is being chaired by Keiron Matthews, head of marketing, Internet Advertising Bureau, and speakers comprise leading industry experts. These include Jonathan Williams and Jason Biffin, head of marketing and the commercial director of E-Commerce/Trade Media Group (publishers of; Paul Hood, head of online, Emap Automotive; Chris Hawken, marketing manager, Audi UK and Paul Fitzpatrick, digital marketing manager of Vauxhall.

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About Frooition: Frooition are the UK’s eBay and online marketplace experts. Working with leading online marketplaces: eBay, eBay Motors, eBay Express, Amazon and with established strategic partnerships with ChannelAdvisor and PayPal, Frooition utilise long-standing eBay expertise and world-leading technologies and services to advise and partner its’ retail and manufacturing customers to exploit the new online marketplace opportunities.

The founders behind Frooition originally developed their expertise graduating as eBay Titanium Power Sellers before transforming the business with ecommerce, IT, designers and graphics professionals to become an online marketplace services organisation who have worked with hundreds of customers to exploit the eBay phenomenon and online marketplace opportunities.

Headquartered in Stourbridge, UK and incorporated in 2004, Frooition advises more than 270 customers with year on year growth of 100%. Frooition’s customers include Butlins and Hitchens Retail. Leading eBay Power Sellers include iSold it (US No.1 seller) and Retrowarez (UK Top 10 seller). For more information, visit