eBay and online marketplace specialists Frooition and Yahoo are jointly sponsoring an Internet Advertising Bureau (IAB) conference in London. Entitled Engage for Autos, the event will be held at the Royal Commonwealth Society, London on November 30th 2006. The event will bring together auto manufacturers, retailers and specialist creative agencies to discuss digital marketing, branding and how to increase eBay automotive sales.
This half day event will cover the latest IAB Brand Engagement research and customer behaviour insights. Case studies will illustrate how the automotive sellers have successfully increased sales with their own motor sales websites and eBay motors.
Auto advertisers are some of the biggest spenders in online, accounting for 13.8% of the whole market spend in the first half of 2006. However, Frooition aims to show automotive sellers a cheaper way to acquire customers online. With over three million monthly visits, they could significantly increase their whilst reducing cost per acquisition just by listing on ebay motors.
The event is being chaired by Keiron Matthews, head of marketing for the Internet Advertising Bureau. Leading industry experts will speak on the day. For instance, Jonathan Williams and Jason Biffin, head of marketing and the commercial director of E-Commerce for Autotrader.co.uk. Also Paul Hood, head of online for Emap Automotive. In addition, Chris Hawken, marketing manager for Audi UK, and Paul Fitzpatrick, digital marketing manager for Vauxhall will be speaking.
More information at: www.iabuk.net/en/1/iabconference2006engageforautos.mxs.
Frooition are the UK’s eBay and online marketplace branding experts. Working with leading online marketplaces eBay, eBay Motors and Amazon. With established strategic partnerships with ChannelAdvisor and PayPal, Frooition utilise long-standing eBay expertise and world-leading technologies to advise and partner retail and manufacturing customers to exploit the new online marketplace opportunities.
Incorporated in 2004, Frooition founders developed their expertise as eBay Titanium Power Sellers. They took on e-commerce, IT, design and strategy experts to become an online marketplace services organisation. Frooition have worked with thousands of sellers creating strong online retail brands. We’ve advised brands such as Dyson, Addidas and even Apple on their e-commerce strategy.