The buzz word of 2006 was web 2.0. ‘Oh its so Web 2.0’ you might hear at conferences and seminars. My take on web 2.0 is building a community for your buyers based on the product type on offer. Your customers are moving to on-line sales but they need your advice. Truthful, simple advice without the hard sell. First magazines, gossip columns and newspapers caught onto the blog wave, but now product sellers are paving the way to help the customer make the right purchase.
Adverts may be boring and invasive at times but Blogs are not, take ‘Innocent smoothies‘ they have a web log that provides an interesting insight to their origins, ethics and the people in the company. A blog like this takes of the lid off a large company letting the consumer take a look inside. This is what corporate blogging is all about.
For instance Bluefly.com a fashion designer and retailer launched their blog http://flypaper.bluefly.com to raise awareness and keep customer informed of new styles and movements in the fashion industry.
Top free blog providers out there include Blogger.com, Typepad and WordPress. WordPress is also one of the most popular open source blogging software, with a new release at the end of January and a unique ‘Multi-Blogger’ system dubbed ‘WordPress Mu’ so you can provide your employees with a blog of their own linked to your main domain.
As a new ‘blogger’ I would suggest a free hosted blog before you integrate a blog into your main domain. A ‘news’ blog needs to be updated with new content everyday, but a corporate blog only needs feeding 3-4 times a week. If you don’t update your blog your customers interest will wane and the point of the blog will eventually be lost.
We hope to see you in the blogging revolution!
Liz Kidson – Frooition Support