eBay links policy
eBay's links policy states that sellers are no longer allowed to share contact information in item descriptions, images or eBay Shops. This policy applies whether the link is clickable or not.
eBay sellers need to remove contact information from both active and new listings. This includes information included in images such as phone number, email, or even a store physical address. eBay messaging tools, such as My Messages or Best Offer, make it easy to communicate with customers and create a clear record of interaction in case of disputes.
Links that direct customers to a site other than eBay are only permitted from approved domains as long as they link to:
- Information on delivery services.
- Product videos, e.g. reviews, product demonstrations or installation.
- Other legally required information.
- Any links which take you to another page on eBay are fine, and updates to eBay's links policy do not affect externally hosted pictures and CSS media files.
- Any permitted links cannot direct customers to pages that encourage people to view, search, or purchase items off-eBay.
Updating hyperlinks in eBay item descriptions
For the links that you are permitted to use in your listings, the target="_blank" attribute must be used in your HTML item description.
We recommend you have your compliant hyperlinks updated, and non-compliant links removed at your earliest convenience, to avoid disruption to your listings. If you have multiple listings with links that need to be changed or removed, contact us about listing rescue.
Active content can be removed manually. But this is a time-consuming process. We experimented, and even for the most confident coder, editing 1,500 listings would take 85 hours. For sellers with just a few listings, this may be an option, but for those with hundreds or thousands of listings, manual removal would be a huge undertaking.
For eBay stores who do not have a Frooition design, we have launched a listing rescue service. This automates active content removal, massively speeding up the process. It saves you the time of manually trawling through your listing's code, and prevents any possible mistakes for those less confident with coding.
Contact us now to speak to one of our eBay certified team members, and discuss the best options for making your store active content compliant.