frooition design
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Our History

Frooition is a multi-channel e-commerce specialist design agency. Founded over 17 years ago, Frooition are experts in eBay design delivery. Lead from the UK with a small team, Frooition uses in house design and development teams and never outsource.

Most recently Frooition have helped thousands of eBay sellers become compliant with eBay's active content rules, ensuring sellers do not miss out on sales. Since eBay made the changes Frooition are now the only certified eBay design company that offers dynamic categories and dynamic cross promotion that automatically update as items sell.

The only eBay certified design company, Frooition sit on the eBay developer council and are always pre-informed and well prepared for changes to the platform.



The year we were founded, Frooition began life providing managed services and training for eBay Sellers. In addition to the professional services we also offered simple designs for eBay Listings. As we continued on our journey we increase the size of our design team and started to focus more and more on eBay Design adding eBay store designs to our service.


Frooition acquired the sub-brand CreativeBay


We have only just added this year, no one can remember what happened, it was a crazy busy time!


We attended eBay Live in Chicago and revealed our brand new eBay Listing Software. The software enabled Frooition customers to list directly to eBay with templates automatically applied.


We launched our first Froo App (Template Themes) on the eBay App Center. This allows sellers to choose from thousands of pre-made templates and apply them to live listings. This was the same year that we developed Bulk revision which allowed sellers to bulk apply the pro design services to their live listings in bulk. This was a revolutionary technology breakthrough and is still unique to Frooition today. 2009 also saw the launch of our very own e-commerce platform.


Frooition become the only certified provider specializing in design, a fact we are still very proud of today! Due to the success of our software solutions Frooition were invited to speak at eBay's Developers Conference in San Jose. We also launched Froo Cross Sell, and became the number 1 app both paid and free on


Our eBay apps went global with the launch of our very own Froo Apps Center. We also started providing design services for BigCommerce stores.


Saw us hit 100,000 customers as well as being involved in launching many major big named brands directly onto


Frooition were invited to work directly with the eBay development team to create the perfect Mobile listing template. 10 different versions of our mobile template were created and tested in San Jose.


We launched our mobile eBay design service globally, helping sellers grow even more. We added Shopify to our list of services.


We smashed the 200,000 customer mark and successfully served over 93 million listings in one day, without slowing down our servers or suffering any downtime.


Sees us working directly with eBay again to develop active content free listings that still look great and increase sales.


Frooition working directly with eBay to help customers become compliant with the new active content rules.


Saw exciting changes to our eBay software and packages, including the launch of multiple templates and our new Infinity package.


Nah… can’t remember this year either, probably something good.


Well… we all know what happened this year! Frooition closed their offices for staff safety, and all worked from home. It was a trying time for most but we got through it and the business came out the other side, still designing and creating new content for eBay and BigCommerce.


Started the year still working at home in our pyjamas. During the year we had a slow move back to working at the office.


We are currently working on a new optimisation tool, to help “boost” your sales and help you find out what items sell well and ones that need that extra push. It will be live at the end of the year.

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