Cross Selling on eBay is here - free for everyone.
Cross Selling on eBay, done with a related-items gallery on every listing, so buyers see more of your catalogue - not a competitor’s.
- eBay-certified partner since 2006
- Category-matched, not random
- Free - no catches
Mixing bowl set£24.99
Measuring cups£8.99
Spatula & whisk set£11.49
Kitchen scale£15.99See it in action
Cross Selling on eBay: buy one thing. We show what goes with it.
Buy a monitor - see the keyboard, mouse and mouse mat that go with it.
Buy a stand mixer - see the bowls, measuring cups and utensils that go with it.
Buy trainers - see the socks, laces and care kit that go with them.
Buy a tennis racket - see the balls, grip tape and wristbands that go with it.
See it on your own listing
The gallery, in your template - four ways it can look
The gallery is appended automatically to the end of your listing description, styled to match - not a pop-up, not a separate page. Pick a look below, or ask us to match your own template.
Wireless keyboard£18.99
Wireless mouse£9.99
Mouse mat£6.49
USB-C hub£14.99
Tennis balls (4)£7.49
Grip tape£5.99
Wristbands£4.49
Racket bag£22.00Mixing bowl set£24.99Measuring cups£8.99Spatula & whisk set£11.49Kitchen scale£15.99
Sports socks£6.99
Spare laces£3.49
Shoe care kit£12.99
Comfort insoles£9.49The why
Without Cross Selling on eBay, a single-item listing is a dead end
Without Cross Selling on eBay, that's not a design flaw - just what a listing is by default. A buyer arrives, forms a view on one product, and either buys it, or leaves. Nothing else is offered, so nothing else is what they consider.
You paid for that visitor once
Whatever it cost you to get a click - a listing title that ranked, an ad, a search they typed - showing them a single product is the expensive way to spend it.
Most cross-sell widgets show items at random
A block of “you may also like” that isn’t related to anything is worse than nothing - it reads as filler, not as your shop.
Curating four items by hand, per listing, doesn’t scale
Across a catalogue of any real size, nobody is going to sit down and hand-pick related items listing by listing. So mostly, nobody does.
A competitor’s listing is one click away
eBay’s search results sit right behind every listing. If yours doesn’t have what the buyer decides they actually want, the back button does.
What’s in it for you
Cross Selling on eBay: three things a gallery gets you back
They stay in your shop
Every related item points at another of your listings, not back out to eBay search - where a competitor’s item is sitting one click away.
No manual curation
Same-category matching runs automatically on every listing - nobody is picking four items by hand. Want to choose the logic yourself instead? That’s Cross-Sell Rules, a Pro upgrade.
One more reason to buy
Even a visitor who doesn’t take the item they clicked has a second, third and fourth reason to, sitting right there.
The feature
Cross Selling on eBay: the basics run automatically. Rules take it further.
Every account gets the free version with nothing to set up. Want to choose the logic yourself - price band, deliberate pairings, your Store’s category tree? That’s Cross-Sell Rules, a Pro design upgrade.
The basics - FREE
Every account starts here, on by default: related items are pulled from the same store category as the listing they sit on. No setup, no rule to configure, nothing to unlock.
The gallery (Pro Plan)
Want more than same-category? Cross-Sell Rules - a Frooition Pro design upgrade - lets you choose the logic yourself: price band, deliberate pairings (drumsticks on a drum kit), plus a dynamic category-tree and sidebar for your Store.
Keeps working on both Free and Pro plans
Sold items drop out and get replaced automatically, whichever plan you’re on - you’re never back in here reassigning four items by hand.
Want to see it, not just read about it?
Check what one of your listings is missing
Paste in an eBay item number and we’ll show you what’s missing from it - including whether a gallery would help. Free, and it doesn’t need an account.
The detail
Cross Selling on eBay: what’s actually in it - and what’s a separate, paid design feature
Set out plainly, because “cross-sell” on other platforms usually means something narrower than this.
Cross-Sell Gallery - free
- Appended to every listing description
- Four related items per listing
- Unlimited listings, every account
- Matched by category - no setup, no template needed
How items are chosen - Pro
- Choose the logic - price band, or deliberate pairings
- Not limited to same store category
- Applied automatically across matching listings
- Part of the Cross-Sell Rules upgrade
Built to eBay’s rules - Pro
- Custom rules, still fully eBay-policy compliant
- Links to your own listings and Store only
- Permitted under eBay’s own links policy
- No active content, even with rules applied
Cross-Sell Rules - Pro design
- Category-tree & sidebar dynamic categories
- A design-tier upsell, not a gate
- Sits on top of the free gallery
- Part of the Frooition Pro design service
Sits alongside
- Listing Designs - the frame the gallery sits inside
- Multiple Accounts - the gallery runs independently per account
- Store categories - what the free match (and Pro rules) read from
What it needs from you
- Nothing, for the basics - matching is automatic
- Five minutes, if you want Cross-Sell Rules configured
- Nothing to maintain listing by listing, either way
A familiar shape
Without Cross Selling on eBay: the click that almost went to someone else
A buyer searches, and your listing is one of six thousand results. They click it. It isn’t quite what they wanted - wrong colour, wrong size, wrong storage - so they hit the back button.
Without anything else of yours in front of them, the back button takes them straight back to the search results. Your competitor’s listing is sitting right there, one row down.
That's not a lost sale because your price was wrong, or your listing was bad. It's a lost sale because nothing else of yours was offered at the one moment it mattered.
With the gallery in place, the same buyer sees four more of your items instead of the exit. They click through, one of them fits, and the sale that almost went to a competitor stays with you.
The benefit
Free Cross Selling on eBay was the right call - here’s why we made it
A gallery that only works for sellers who pay for it is a gallery most catalogues never get. This one runs on every account because the mechanism is the point, not a fee.
- Every accountNo plan requirement, no listing cap, no trial that runs out. It’s in the toolkit, not a paid tier of it.
- Real, not a demoThe free basics aren’t a crippled trial - same-category matching runs in full, on every account, with no listing cap and no expiry.
- One thing still costsCross-Sell Rules - choosing exactly how items are picked, plus category-tree and sidebar navigation for your Store - is a Frooition Pro design upgrade, quoted separately.
What “free, no catches” actually means here
The bit that’s usually missing
What Cross Selling on eBay costs
Free to find, free to run - the gallery doesn’t sit behind the usual “free to find, pay to apply” line at all. One thing nearby does, and it’s named plainly below.
Cross-Sell Gallery
£0
Category-matched related items, unlimited listings, appended to every listing description. Nothing to unlock for the basics.
Single item check
£0
Paste in one eBay item number and see what’s missing from it, including whether a gallery would help. No account, no eBay connection.
Cross-Sell Rules
Quoted
Choose exactly how gallery items are picked (price band, deliberate pairings), plus dynamic category-tree and sidebar navigation for your Store, built by the design team.
FAQ
Cross Selling on eBay: gallery questions
Is the Cross-Sell Gallery really free?
What’s the catch, then?
Why is this the best way to do Cross Selling on eBay?
How are the related items picked?
Does linking to my own other listings break eBay’s rules?
Does it work on mobile?
Do I need a design or template to use it?
Also in the toolkit
Tools that sit next to this one
Cross Selling on eBay: every listing, one more reason to buy.
Create a free Frooition account and add the Cross-Sell Gallery to your listings - it’s already included, on every account, no catches.
UK 01384 471971 · US +1 512-831-7600 · sales@froo.com