How To Leave eBay Feedback & Examples for Sellers (2026 Guide)

Feedback remains one of the strongest trust signals on eBay. Buyers often compare feedback scores before purchasing, especially when listings are similar in price and delivery.

This guide provides:

• Copy-and-paste feedback templates
• Proven methods to increase positive feedback
• Best practices for responding to buyers
• Mistakes sellers should avoid

Sellers get more positive feedback by:

1. Dispatching orders quickly
2. Uploading tracking information
3. Packaging items securely
4. Communicating clearly
5. Resolving issues quickly
6. Leaving feedback for buyers promptly

These factors consistently influence buyer satisfaction and review rates.

If you only remember three things:

• Fast delivery and communication drive most positive feedback
• Professional responses improve buyer trust
• Feedback quality directly impacts conversion rates

eBay feedback is a public rating and comment system that allows buyers to review sellers after completing a transaction. Feedback helps buyers evaluate seller reliability, delivery speed, communication, and overall service quality.

Positive Feedback for Buyers (Fast Payment)
“Thank you for your purchase and prompt payment. A pleasure to do business with. Highly recommended buyer.”

Positive Feedback for Buyers (Smooth Transaction)
“Great buyer, fast payment, and a smooth transaction. Thank you again.”

Positive Feedback for Buyers (Repeat Customer)
“Thank you for your continued business. Always a pleasure to serve you.”

Polite, friendly requests perform best.

Example message:

“Thank you for your order. We hope everything arrived safely and as expected. If you’re happy with your purchase, feedback is always appreciated—it helps us continue providing great service.”

Responding reinforces professionalism and reassures future buyers.

Example response:

“Thank you for your kind feedback. We’re pleased you’re happy with your purchase and hope to serve you again.”

To respond to negative feedback effectively:

1. Stay professional and calm
2. Acknowledge the issue
3. Offer a solution
4. Invite the buyer to contact you

Example response:

“We’re sorry to hear about your experience. Please contact us directly so we can resolve this quickly. We’re committed to excellent customer service.”

Strong feedback helps sellers:

• Increase buyer confidence
• Improve conversion rates
• Reduce abandoned purchases
• Build long-term brand trust

In competitive categories, feedback quality often determines which seller wins the sale.

Being overly aggressive when requesting feedback
Buyers prefer subtle reminders.

Ignoring feedback entirely
Public responses build credibility.

Responding emotionally
Professional replies increase trust.

Delaying issue resolution
Speed often determines whether feedback becomes negative.

Feedback alone will not maximise sales. Sellers who combine strong feedback with optimised listings and design typically see the best results.

Helpful resources:

Improve eBay listing design and conversions
https://www.frooition.com/

Create eBay cross-selling rules
https://www.frooition.com/how-to/create-ebay-cross-selling-rules/ 

Using your Frooition dashboard effectively
https://www.frooition.com/how-to/use-your-frooition-dashboard/

Examples of effective feedback:

• “Thank you for your purchase and prompt payment. Highly recommended buyer.”
• “Great communication and fast payment. A pleasure to do business with.”
• “Excellent buyer. Thank you for your order and we hope to serve you again.”

These examples are short, professional, and clear—qualities that consistently perform well.

How do I increase feedback on eBay?

Dispatch quickly, communicate clearly, upload tracking, and politely encourage feedback after delivery.

Does feedback affect eBay sales?

Yes. Buyers frequently compare feedback scores before purchasing, especially in competitive categories.

Should sellers respond to feedback?

Yes. Responding shows professionalism and reassures future buyers.

Can negative feedback be removed?

In some cases, feedback may be revised or removed if the issue is resolved or violates eBay policies.

eBay feedback remains one of the most influential factors in marketplace success. Sellers who deliver consistently good service, communicate clearly, and use professional feedback templates are far more likely to maintain high ratings and strong sales performance.