If you’re ready to scale your online business and unlock the full power of eBay, setting up an eBay Store is a smart move. Whether you’re a part-time seller or a full-blown eCommerce brand, an eBay Store offers more tools, better branding, and greater exposure to millions of buyers worldwide.
In this guide, we’ll walk you through how to set up an eBay Store step by step, explore the benefits, and share expert tips for success.
Why Set Up an eBay Store?
Before diving into the setup process, let’s cover the top benefits of opening an eBay Store:
- Enhanced Brand Visibility
- Reduced Listing Fees
- Advanced Marketing Tools
- Customisable Storefront & Branding
- Dedicated Store URL for Promotion
- Cross-Selling & Promotions Capabilities
- Access to Seller Insights & Traffic Reports
Step-by-Step: How to Set Up Your eBay Store
Here’s how to open an eBay Store and start selling like a pro:
1. Create or Sign In to Your eBay Seller Account
To open an eBay Store, you need a seller account in good standing. If you don’t already have one:
- Go to eBay.com
- Click “Register” and choose “Business Account” for higher limits
- Complete all verification steps
2. Choose the Right eBay Store Subscription
eBay offers several Store subscription plans in the UK and globally:
- Starter Store – Best for casual sellers
- Basic Store – Ideal for growing sellers
- Featured Store – Great for high-volume sellers
- Anchor Store – Designed for large businesses
Compare pricing and features here.
3. Set Up Your Storefront
Once subscribed:
- Go to Seller Hub > Store > Store Settings
- Choose your Store name (make it keyword-friendly)
- Upload your store logo and banner image
- Write a store description using keywords like “authentic,” “discount,” “fast shipping,” etc.
- Set featured categories and organise inventory
4. Add Listings to Your Store
Now it’s time to list your products:
- Use high-quality images
- Add SEO-optimised product titles
- Write detailed, keyword-rich descriptions
- Offer competitive pricing and shipping options
5. Promote Your eBay Store
Use eBay’s Promoted Listings, Coupons, and Markdown Sales to drive traffic. Share your store link on social media, Google Shopping, or your website.
Pro Tips to Maximise Your eBay Store Success
- Use eBay SEO strategies: Add keywords to product titles and descriptions
- Optimize your Store categories for easier navigation
- Set up an About Us page to build trust
- Enable cross-selling tools to increase average order value
- Analyse eBay Traffic Reports to optimise performance
eBay Store Setup FAQs
Do I need a business to open an eBay Store?
Not necessarily. You can open a Starter Store as an individual, but a business account is recommended for tax, branding, and scaling purposes.
Is an eBay Store worth it?
Yes, especially if you list more than 50 items per month. You save on insertion fees, get promotional tools, and can build a recognisable brand.
Final Thoughts: Start Selling Smarter on eBay
Setting up an eBay Store is one of the best moves for serious sellers in 2025. With eBay’s reach and tools, plus your unique products and branding, you can build a profitable online business that stands out in the marketplace.
For advanced listing tools, cross-selling features, and performance-boosting automation, check out solutions like Frooition, trusted by top-rated eBay sellers worldwide.
