ebay and love island

The eBay Love Island partnership is teaming up again to bring pre-loved fashion back to our screens. This collaboration between eBay and the ITV2 reality TV dating show is now in its third iteration and aims to promote sustainable shopping by featuring second-hand clothing on the popular show. 

For the first time, eBay is inviting marketplace sellers to list their pre-loved items, giving them a chance to make a fashion statement in the Love Island villa. 

In addition to pre-loved clothing, eBay will be adding a collection of pre-loved, authenticated sneakers and garments from their Imperfects range to the Love Island villa wardrobe. 

Iconic Pre-Loved Fashion on eBay and Love Island

Amy Bannerman, eBay’s Pre-loved Style Director, will be curating the outfits for the contestants, searching for standout pieces like the iconic yellow Versace co-ord worn in previous seasons by Tasha Ghouri, Olivia Hawkins and Ellie Spence.  

In a statement released by eBay, Amy Bannerman, eBay’s Pre-loved Style Director, said: “One of my favourite things about pre-loved fashion is the story behind each piece, and I love being able to continue each piece’s lifecycle. In particular, we’re on the hunt for brands including Rat and Boa, House of CB and Arne. Co-ords are key, whether it’s short sleeve shirts and shorts for the guys or maxi skirts and corset tops for the girls. We also know the Islanders like to show a little skin, so please do dig out those high-slit skirts and cut-out dresses that, although they might no longer be right for you, would be perfect for the new Islanders. Simply head to eBay and sell me your pre-loved item for the chance for it to end up in the villa wardrobe!” 

4 Steps to Get Your Pre-Loved Fashion into the Love Island Villa 

For a chance to get your item into the pre-loved villa wardrobe, follow these simple four steps: 

  • List your item on eBay by Wednesday, 31st May 2023 and 
  • Follow @eBayUK’s Instagram page 
  • Upload a picture to your Instagram grid and use #MyLoveIslandListing. 
  • Amy will be picking her faves on Friday, 2nd June 2023 

The Love Island Effect 

eBay UK experienced a significant surge in searches for ‘pre-loved fashion’ on the online marketplace during Love Island series 9, with an increase of over 1400% compared to the previous series. 

  • Over the past year, eBay UK witnessed the sale of one pre-loved item every second on their platform. 
  • In 2023, eBay UK observed a 24% rise in the number of circular businesses joining their platform. 
  • Since the inception of the Love Island partnership, eBay UK has witnessed an impressive year-on-year increase of almost 20% in listings of pre-loved fashion. 

Highlighting the value of eBay’s collaboration with Love Island, Kirsty Keoghan, Global GM of Fashion at eBay, said: “Our Love Island partnership has been loved by the Islanders and the public alike, and best of all, it continues to inspire people to shop pre-loved first – which is what this partnership is all about. We are so excited to be back for an even bigger and better summer of pre-loved and are encouraging fans to get selling over the next two weeks; your items might just end up on your TV screen very soon!” 

The love for pre-loved fashions on eBay goes both ways. 

Mike Spencer, Creative Director of Love Island at Lifted Entertainment, said: “We are thrilled to be working even more closely with eBay this year as our headline sponsor. As a production company, we have been working up new ways of seeing pre-loved fashion on screen and the ideas behind conscious ways of shopping. In this series, we will see a new way of demonstrating the pre-loved clothing cycle, along with the other ways in which we continue to grow as a more ‘thoughtful’ production. Bring on the summer!” 

Learn More 

To learn more about showcasing your pre-loved fashion items on eBay, schedule a free 15-minute call with one of our eBay experts to learn how we can optimise your listings through bespoke eBay design and listing best practices.  

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