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eBay Policy Compliancy Listing Rescue: No Listing Downtime. Fast. Cost Effective eBay Policy Compliancy Listing Rescue: No Listing Downtime. Fast. Cost Effective

Help with eBay Policy changes

Frooition listing rescue is the fast and easy way to bring your listings in line with eBay policy. Frooition can help with:

  1. https:// (More about https://)
  2. Removing Links (More about eBay links policy)
  3. Removing active content (What is Active Content?)

listing rescue costs from just $149.


Book your free listing review with one of our eBay certified team members, and discuss the best options for making your store eBay policy compliant.

https and eBay


From October 2017, Google Chrome users will see the message "Not secure" in the browser's address tab when they visit HTTP pages and HTTPS pages that include HTTP content. Other web browsers will likely follow suit and make similar changes in the future.

eBay pages are https, but if sellers have used non-secure, HTTP content in their listings, Google Chrome still considers the page to be not secure.

To ensure that your buyers don't see the "Not secure" message when using Google Chrome, eBay is making a change to how desktop users view such content in item descriptions. Listings with HTTP content will have a button reading "See full item description" - creating an additional step for your buyer.

HTTPS-compliant listings will continue to be shown as normal.

Frooition eBay designs are HTTPS compliant, and so will not be affected.


If you have a non-Frooition eBay design and need help making your listings https, contact us for a free listing review.

eBay links policy


From October 2017, eBay links policy states that sellers are no longer allowed to share contact information in item descriptions, images or eBay Shops. This policy applies whether the link is clickable or not.

eBay sellers need to remove contact information from both active and new listings. This includes information included in images such as phone number, email, or even a store physical address. eBay messaging tools, such as My Messages or Best Offer, make it easy to communicate with customers and create a clear record of interaction in case of disputes. Links that direct customers to a site other than eBay are only permitted from approved domains as long as they link to:

  1. Information on delivery services.
  2. Product videos, e.g. reviews, product demonstrations or installation.
  3. Other legally required information.
  4. Any links which take you to another page on eBay are fine, and updates to eBay"s links policy do not affect externally hosted pictures and CSS media files.
  5. Any permitted links cannot direct customers to pages that encourage people to view, search, or purchase items off-eBay.

Updating hyperlinks in eBay item descriptions


For the links that you are permitted to use in your listings, the target="_blank" attribute must be used in your HTML item description.

Until the end of 2017, eBay say that they will temporarily auto-correct any links that do not contain the target="_blank" attribute.

We recommend you have your compliant hyperlinks updated, and non-compliant links removed at your earliest convenience, to avoid disruption to your listings. If you have multiple listings with links that need to be changed or removed, contact us about listing rescue.

eBay active content policy


Active content can inhibit mobile purchasing, creating longer load times, increase security vulnerabilities, and have a negative impact on the overall user experience. For these reasons, eBay stopped the use of active content in listings in June 2017. JavaScript, Flash, Plug-ins and form actions will all be blocked. These changes to active content are to enhance customer experience and encourage people to buy on eBay. Ultimately, these changes will help eBay sellers to make more money from eBay.

Active content can be removed manually. But this is a time-consuming process. We experimented, and even for the most confident coder, editing 1,500 listings would take 85 hours. For sellers with just a few listings, this may be an option, but for those with hundreds or thousands of listings, manual removal would be a huge undertaking.

For eBay stores who do not have a Frooition design, we have launched a listing rescue service. This automates active content removal, massively speeding up the process. It saves you the time of manually trawling through your listing's code, and prevents any possible mistakes for those less confident with coding.

Contact us now to speak to one of our eBay certified team members, and discuss the best options for making your store active content compliant.

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