Tag Archives: eBay

MarketPlace information specific to ebay strategies, shops, listings and more….

eBay active content policy changes – June 2017

ebay active content policy changes

We have had eBay sellers contacting us, concerned that eBay active content policy changes in 2017, and their listings still contain active content.

We want to reassure sellers that their is no need to panic.

From spring, active elements will stop working, but listings will remain active and customers will still be able to purchase.

Active content changes come into full effect in June. So there is still time to organize an active content free design solution for your listings.

Frooition can create listing designs, complete with dynamic cross promotion features, completely active content free. For sellers who don’t have a Frooition design,  listing rescue is the fastest way to clear active content from listings.

eBay Shop Bot – Customers new online shopping BFF?

ebay robot

Facebook messenger had zero bots in February 2016. By November it had over 34,000.

We already use bots to get an uber, to book a flight or to check the weather. In China, selling through messaging apps is already massively successful, with brands answering customer questions through conversatons, minimizing the need for searching and return rates.

In the West, AI chat bots had a baptism of fire back in 2014 with Microsoft’s Tay. Designed to learn from other’s conversations and speech patterns on Twitter, online troublemakers managed to manipulate it into tweeting racist slurs and hate speech. Microsoft quickly removed the bot, but many criticized their lack of foresight, for not including content filters.

Since then, Google, Amazon, and Microsoft have all been racing to build systems that not only recognize, but truly understand natural language. Whoever can put technology that understands natural conversation not only in your living room, but in your pocket too, can become the hub of everything you do online.

This fall, Microsoft released a paper claiming that its speech recognition has reached parity with humans. Though the research comes with caveats, it represents the current state of the art, at least among publicly available work.

Debuting today on Facebook messenger is eBay’s very own shop bot, designed to help customers find the perfect gifts for their loved ones.

eBay’s shop bot is powered by AI to help it better understand the context of a shopper’s needs, and it has machine learning capabilities that will be improved over time. Like a Furby. The more people use the bot, the better it will get.
One particularly interesting feature of this bot is that you can show it a picture of a product you like, and it will find you similar products from eBay’s massive inventory. I very briefly tested this feature, by finding a picture of a product I liked on Pinterest, and asking eBay shop bot to find me ones like it.

 

eBay shop bot screen shot

 

eBay shop bot screen shot

The bot asked questions to narrow down the search, and used good conversational language, but at times obviously completely lost the thread. Asking me if I would prefer unisex costumes or men’s t shirts. I have not a clue how it got to men’s t shirts from cat ears umbrella.
Going away from the shop bot, and instead just going into the eBay app and searching “cat ears umbrella” these were the first results:

eBay app screen shot

Immediately much closer. On this occasion, it was easier to just use the search on their app, but this app is not designed as an exact match product finder, but more a way to get suggestions on alternative ideas for gifts. And in that respect, it performs well.
This is only the first day of launch and it will certainly be interesting to see how the app develops and improves with use.

Fro sellers, This is certainly a positive development, as the shop bot will introduce new customers to products they may have never considered searching for. As the shopping bot develops, it should be able to anticipate your tastes and suggest not just one product you will love, but a whole range of items to compliment it. The sales potential is huge.
If you use the eBay shop bot, please tweet us and let us know how it worked for you @frooition.

 

The active content design solution chosen by eBay.

Frooition Active Content Compliant eBay design

In business, proper planning and preparation is often the difference between success and failure.

As an eBay certified provider, we were informed of the planned changes to active content policy before they were announced to the public. We were bound by non disclosure until eBay made the announcement, but from the moment we knew about the planned changes, creating a solution to help sellers move through smoothly was our biggest priority.

Ecommerce moves fast. So as ecommerce specialists, we don’t procrastinate.

Ebay asked us to help them with a design for their global shipping supplies page.

eBay shipping supplies page. Designed by Frooition.

Since then we have provided active content compatible design for sellers of all sizes. So far, we have converted over 20 million live listings to being active content free. No listing downtime and no loss of sales history.

“I would recommend Frooition to anyone serious about eBay business.”

– Universal Gadgets

Frooition designs are all supported by our unique CMS, updating live listings and automatically syncing cross promotion bars to show related items.

Using our automated system rather than hard coding cross promotion gives customers active content compliant cross promotion that can  be updated in just a few clicks. No links to irrelevant items when stock changes, and no links to dead listings.

We are trusted by some of the biggest brands on eBay, and have seen clients grow from small sellers, to eBay giants. We are currently working with top sellers such as Linda’s stuff, Universal Gadgets and World of Rare Books to ensure that their designs are active content compliant. Our UK based, in house design and development team are bringing that same high functioning level of design to countless smaller sellers too, who we are pleased to be supporting on their journey to eBay success.

Our website has more information on our eBay active content services, as well as a contact form to have an eBay specialist call and talk you through your individual options.

Make eBay’s active content policy changes work hard for your business.

Active Content Changes Working For eBay Business

As the way we use the internet changes, so does the online landscape. When people started to shop online, both retail and the way we use the internet changed irreversibly.

Many large retailers ignored online shopping. Many of the biggest high street retailers disappeared as a result. The future of retail seemed uncertain and people were fearful. But where there is change, there is always opportunity.

Change is Opportunity.

Internet retail was a new frontier. People taking their stores online were taking a brave leap. More than any other platform, eBay enabled people to start selling online.

Retailers who adapted to change and sold online prospered.

A new breed of retailer was rising up in this bold new retail landscape. Many starting out through eBay. The more dynamic and flexible they were to customer demand and buying trends, the more they grew.

Over the years, eBay has massively evolved and grown. Frooition have been working with eBay as certified designers for over eight years, and we have guided our clients though many policy changes in that time. With changes being made to eBay’s active content policy, here is our advice on how to make this time of transition a profitable one for your eBay business:

Take the opportunity to present a fresh new look to your customers

When you are busy running your own business, graphic design and visual promotion is often the first thing to become neglected. Internet shopping is highly visual. A fresh new look to your store and some new promotional graphics could be just what your business needs to encourage new customers and re-ignite the interest of old ones.

Review your supporting software

If you have been focusing on sales for the past few years and not made any changes to the design or functioning of your store, chances are that you may have out grown it. As sales increase, simplicity of functionality becomes more important. Features such as dynamic categories or drag and drop promotional graphics become invaluable time savers as a store grows.

Optimise for the mobile market

The majority of all online shopping is now done via mobile devices. That is why all Frooition designs are mobile compatible. Its certain that any seller who is not optimized for mobile will be missing out on a lot of sales. If your store is not already optimised for mobile, now is a great time to look at a fully responsive design.

Review your Descriptions

Although pictures and video sell items, removing active content serves as a great reminder that there is no substitute for a good description. When competitors are using the manufacturer’s standard description, a well written piece of individual text in your store could give you the edge.

Be ready to fill gaps in the market

Chances are, some of your competitors will have buried their heads in the sand and not allowed enough time to prepare for how their store will look and function post active content changes. A listing that relies on active content will not show, and so as a seller with an active content compliant store, you should be ready for a possible sudden increase in sales.

EBay is a worldwide market place. Changes to the active content policy will only help to make eBay stores more easily accessible and encourage customers. As with every change, the sellers who acknowledge it early and move to change, will be the ones who prosper.

Content is key: How to make your eBay listings work

Professional eBay Design

Gone are the days when eBay was just an online auction platform. Although its heritage is still clear, the site is now used to sell all kinds of products in all kinds of ways, and its flexibility has been embraced by everyone from amateur antiques dealers to big-name, high-street retailers.

With a reported 25 million registered sellers providing stern competition, the quality of your listings is absolutely crucial. Chances are there will be other users offering similar or identical products, so you must make sure your adverts are effective.

Fear not, though, we’re here to help. Below are a few top tips to help you on the road to selling success.

Focus on the benefits

It’s normal to find adverts and listings – on eBay and elsewhere – that cover a product’s features in detail. A camera may have 16 megapixels, or a pair of football boots may be made of kangaroo leather; cosmetics are always sold with information on the magical chemicals they contain. But how useful is all of this? What your audience really wants to know is how it affects them.

Instead of getting caught up in the specifications, focus on the benefits. A 16-megapixel camera will give the buyer fantastic quality photographs; a football boot made of kangaroo leather will last longer and be more comfortable; a toothpaste containing ‘Novamin’ will help to ease sensitivity. These are the things your customer needs to know before they click ‘buy’.

Harness the power of pictures

It’s important that visitors to your page can see the items on offer, too – not just read about them – so complement your words with a decent gallery. While it’s best to keep your text descriptions concise, there’s no real limit to the number of pictures you should use; just make sure the quality is high.

As well as showing off the product pictorially, use your gallery to highlight its benefits. You might illustrate an item in use, for example, or have close-ups of important parts. The visitor can then imagine how it’ll benefit them.

You can upload 12 images for free using eBay’s standard ad-maker, or integrate a dedicated gallery for more control and flexibility. We recommend the latter!

Make it yours

Most eBay listings look the same – especially the standard, non-professional ones. If you’re going to stand out, you need to make a little more effort with your design.

With a little care and attention, you’re able to reap all of eBay’s benefits – ease of use, audience security etc. – while still using the power of your own brand. Your store should be presented in a way that makes the most of your products. Ensure useful information easily accessible on every listing, and think carefully about user experience – where will visitors’ attention be?

With the right help, you can replicate the look and feel of your own website.

Keep your content consistent

Run a normal ecommerce website and you’ll more than likely maintain a consistent tone and structure across all of your content. Well, your eBay store should be no different – it’s important that everything matches.

Consistency will help your audience build trust. They’ll start to become familiar with your brand, knowing what to expect when they visit. Providing it’s a positive impression you’re making, they’ll more than likely want to return, too.

If that sounds like hard work, it shouldn’t. Creating descriptions and pages from scratch is by far the more difficult route, and it won’t help your cause. Instead, rely on templates and keep everything uniform across your store. Stick to just changing the parts that need changing.

The customer perspective

Above all, look at and create your listings from the customer’s point of view. You’ve bought things online before – what is it that makes you confident in a product? What is it that makes you choose one seller over another? Take the answers and apply them to your own content. The results should come soon after.