Tag Archives: active content compliant

Why cross selling is so important – and how so many eBay sellers are getting it wrong.

Mouse cursor clicks the purchase button

According to Marketing Metrics, the probability of selling to an existing customer is 60 – 70%. The probability of selling to a new prospect is 5-20%.

When a customer is making a purchase, they are already in the mind set to buy.  It is the best time to sell them other products. Increasing average sale this way is what successful online entrepreneurs often refer to as “making all the profits on the back-end.”

In 2006, Amazon reported that cross-selling and upselling contributed as much as 35% of their revenue. Both techniques are important to customer experience and maximising sales.

The difference between cross selling and up selling

 

Cross selling a tent to camping gear  up-selling-1

Which is right for your business?

There is no reason not to use both.

McDonald’s ask “would you like fries with that?” as the cross sell, then “would you like to go large?” as the upsell.  Predicting customers’ actual needs is the secret to successful cross and up sales.

Amazon have done particularly well with their cross selling, because they always keep it relevant. The phrase ‘customers who bought this also bought’ cleverly works social proof into the sell too.

Take your time to develop a range of problems and opportunities based on your customers’ priorities. If you’ve done enough analytics-based research, you should have a fairly good idea about what your customers want.

offers should make sense while providing a clear benefit to the customer. The goal is always to create a win-win situation, not to browbeat your customer into buying something they don’t necessarily want or have no interest in.

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Linda’s stuff have used the right hand promotion box within the listing for this sweater to show other sweaters which are the same size and a similar colour. For a customer who is searching for a smalll, gray sweater this is improving their experience and increasing the chances of them buying from Linda’s stuff.

Customization is a huge part of upselling. The price of your product, its uses, and why people commonly buy them should all be factored into when and how you employ it in an upsell.

When cross selling goes wrong

Cross selling features in eBay designs can be dynamic, or hard coded. There is a very non technical reason why it matters which you use.

Dynamic cross promotion scans through your live listings, and automatically shows related products, based on the rules you set. The rules could be size, colour, any relevant feature. It will only connect listings which are relevant and live.

Hard coded cross promotion solutions need to be updated every time a product sells out. A seller would need to go through and update every listing, or they would be cross promoting to a dead listing.

Cross promoting to a dead listing is pointless, and will very likely lose you sales. Frooition have worked with eBay to  develop dynamic cross promotion features which are active content free. The above example of Linda’s stuff is one of our many active content free custom listing designs. For people who have a template rather than a custom design, we have a dynamic cross selling app which is also active content compliant.

Although increased sales are the main focus and average order size, it’s equally important to also consider the customer experience. In fact, these two things are mutually dependant. Offering customers seemingly random products will just leave customers confused, and won’t sell anything. Carefully look at your store, and  the range of products you offer and consider what makes the most sense to offer the customer. Improve their experience, and your revenues will follow.

eBay active content policy changes – June 2017

ebay active content policy changes

We have had eBay sellers contacting us, concerned that eBay active content policy changes in 2017, and their listings still contain active content.

We want to reassure sellers that their is no need to panic.

From spring, active elements will stop working, but listings will remain active and customers will still be able to purchase.

Active content changes come into full effect in June. So there is still time to organize an active content free design solution for your listings.

Frooition can create listing designs, complete with dynamic cross promotion features, completely active content free. For sellers who don’t have a Frooition design,  listing rescue is the fastest way to clear active content from listings.

The active content design solution chosen by eBay.

eBay Active Content Compliant design

In business, proper planning and preparation is often the difference between success and failure. Future proofing your eBay business, avoiding penalties and getting the best ranking for your products requires you to follow eBay policies. Currently, that means having an eBay active content compliant design before June 2017.

As an eBay certified provider, we were informed of the planned changes to active content policy before they were announced to the public. We were bound by non disclosure until eBay made the announcement, but from the moment we knew about the planned changes, creating a solution to help sellers move through smoothly was our biggest priority.

Ecommerce moves fast. So as ecommerce specialists, we don’t procrastinate.

Ebay asked us to help them with a design for their global shipping supplies page.

eBay shipping supplies page. Designed by Frooition.

Since then we have provided eBay active content compliant design  for sellers of all sizes. So far, we have converted over 20 million live listings to being active content free. No listing downtime and no loss of sales history.

“I would recommend Frooition to anyone serious about eBay business.”

– Universal Gadgets

Frooition eBay active content compliant design is supported by our unique CMS, updating live listings and automatically syncing cross promotion bars to show related items.

Using our automated system rather than hard coding cross promotion gives customers active content compliant cross promotion that can  be updated in just a few clicks. No links to irrelevant items when stock changes, and no links to dead listings.

We are trusted by some of the biggest brands on eBay, and have seen clients grow from small sellers, to eBay giants. We are currently working with top sellers such as Linda’s stuff, Universal Gadgets and World of Rare Books to ensure that their designs are active content compliant. Our UK based, in house design and development team are bringing that same high functioning level of design to countless smaller sellers too, who we are pleased to be supporting on their journey to eBay success.

Our website has more information on our eBay active content services, as well as a contact form to have an eBay specialist call and talk you through your individual options.

Make eBay’s active content policy changes work hard for your business.

Active Content Changes Working For eBay Business

As the way we use the internet changes, so does the online landscape. When people started to shop online, both retail and the way we use the internet changed irreversibly.

Many large retailers ignored online shopping. Many of the biggest high street retailers disappeared as a result. The future of retail seemed uncertain and people were fearful. But where there is change, there is always opportunity.

Change is Opportunity.

Internet retail was a new frontier. People taking their stores online were taking a brave leap. More than any other platform, eBay enabled people to start selling online.

Retailers who adapted to change and sold online prospered.

A new breed of retailer was rising up in this bold new retail landscape. Many starting out through eBay. The more dynamic and flexible they were to customer demand and buying trends, the more they grew.

Over the years, eBay has massively evolved and grown. Frooition have been working with eBay as certified designers for over eight years, and we have guided our clients though many policy changes in that time. With changes being made to eBay’s active content policy, here is our advice on how to make this time of transition a profitable one for your eBay business:

Take the opportunity to present a fresh new look to your customers

When you are busy running your own business, graphic design and visual promotion is often the first thing to become neglected. Internet shopping is highly visual. A fresh new look to your store and some new promotional graphics could be just what your business needs to encourage new customers and re-ignite the interest of old ones.

Review your supporting software

If you have been focusing on sales for the past few years and not made any changes to the design or functioning of your store, chances are that you may have out grown it. As sales increase, simplicity of functionality becomes more important. Features such as dynamic categories or drag and drop promotional graphics become invaluable time savers as a store grows.

Optimise for the mobile market

The majority of all online shopping is now done via mobile devices. That is why all Frooition designs are mobile compatible. Its certain that any seller who is not optimized for mobile will be missing out on a lot of sales. If your store is not already optimised for mobile, now is a great time to look at a fully responsive design.

Review your Descriptions

Although pictures and video sell items, removing active content serves as a great reminder that there is no substitute for a good description. When competitors are using the manufacturer’s standard description, a well written piece of individual text in your store could give you the edge.

Be ready to fill gaps in the market

Chances are, some of your competitors will have buried their heads in the sand and not allowed enough time to prepare for how their store will look and function post active content changes. A listing that relies on active content will not show, and so as a seller with an active content compliant store, you should be ready for a possible sudden increase in sales.

EBay is a worldwide market place. Changes to the active content policy will only help to make eBay stores more easily accessible and encourage customers. As with every change, the sellers who acknowledge it early and move to change, will be the ones who prosper.

Frooition Active Content Compliant eBay Design

activeContentgfx

eBay announced in the Spring 2016 Seller Release that they are stopping the use of Active Content in eBay Listings.  Active content includes JavaScript, Flash, Form Actions and plug-ins. This active content inhibits purchases on mobile devices and also poses potential security risks.

From Spring 2017 eBay will limit the use of this content in new listings. By Fall 2017 eBay will block and remove new and existing listings. This means that sellers with active content will need to update their listings to become compliant with eBay’s new rules.

As an eBay certified provider of design, we have been hard at work re developing our services to offer the same great functionality on an Active Content Compliant platform.

As of last week, all new Frooition eBay designs will be Active Content Compliant.

We will continue to offer the following great features on listings without any use of Flash, JavaScript, Form Actions or plug-ins:

  • Responsive mobile design
  • Zooming image gallery
  • Product information tabs
  • Dynamic store categories that update across all listings
  • Dynamic, intelligent, cross promotion that offer related items, not random un-related products

We are also developing a service for new Frooition customers where we can strip Active Content from their existing listings and applying the new design on behalf of the seller, saving them weeks of work!

Existing Frooition customers do not need to worry, we will be contacting our customers in due course to arrange their conversions. We will do all the work, including converting existing listings to be Active Content Compliant well ahead of the eBay deadline.

Professional Active Content Compliant Design

Looking for a more professional, Active Content compliant design or a redesign of your existing branding?
Frooition are Certified Providers and have worked closely with eBay to create a fantastic Active Content compliant service that is even used on eBay’s own stores.

Speak to a Frooition design expert today to see what options are available. http://www.frooition.com/