Cassini eBay search engine guide


Cassini is eBay’s internal search engine. Rolled out in 2013, Cassini has been programmed to gather data regarding human search, engagement, and purchasing behavior. When a person visits eBay and searches for “running shoes” the eBay search engine tracks behavior including                           (but […]

Essential e-commerce email campaigns


According to MailChimp, the average e-commerce email open rate is 16.75% and the average e-commerce email click rate is 2.32% as of February 2017. According to Campaign Monitor, email marketing generates 174% more conversions than social media does. Unsurprisingly, email use on mobile is growing rapidly. According to the Campaign Monitor report, 21% opened emails […]