Creating Successful Cart Abandonment Strategy

cart abandonment strategy

Statistics show that, while numbers can vary between industries, the overall rate of cart abandonment is 73.9%. Reasons for abandonment vary, with distraction, confusion, security, mobile accessibility, and delivery costs being the most common. As many as 75% of people who abandon carts, do so intending to return and complete their purchase later. Both BigCommerce […]

Hidden Active Content

hidden active content

Active content is a broad term which covers any type of non standard text that can be included in item descriptions to provide additional functionality. Examples of active content include Javascript, Flash, plug-ins and form actions which can be used to create features such as cross-promotion modules or video players. Fron June 2017, eBay will […]

Preventing Cart Abandonment

cart abandonment

Cart abandonment is when a customer comes to your e-commerce store, puts items into their basket, but never actually makes the payment and completes the sale. So close, yet so far. It’s an incredibly common scenario, and a constant source of frustration for retailers. Statistics show that, while numbers can vary between industries, the typical […]