Essential e-commerce email campaigns

e-commerce

According to MailChimp, the average e-commerce email open rate is 16.75% and the average e-commerce email click rate is 2.32% as of February 2017. According to Campaign Monitor, email marketing generates 174% more conversions than social media does. Unsurprisingly, email use on mobile is growing rapidly. According to the Campaign Monitor report, 21% opened emails […]

Social Media For Small Businesses

social media for e-commerce

Being a small business in a market dominated by huge brands can at times feel daunting. Big brands have big budgets, and teams of marketing people. But for many small brands, social media has been the marketing weapon capable of bringing down Goliath competition. Here are five key things that all small brands and retailers […]