Welcome to the Frooition Blog
With Black Friday just around the corner, many online retailers will be focused on creating marketing campaigns to help them win a share of what could be a $10bn sales opportunity. As a low-cost, high-return marketing channel, email marketing should play a significant role in this strategy. However, with so [...]
eBay UK is partnering with the British Fashion Council to launch a £100,000 Circular Fashion Innovator’s Fund. The fund is designed to help small businesses in the circular fashion industry access new technology and deliver innovative solutions. eBay has long been championing the circular economy and has committed to maintaining [...]
The days of free online returns may be numbered according to a recent report published by the post-purchase and customer experience company ParcelLab. The report suggests that 25% of the UK's biggest online retail brands are now charging customers for returns. This figure represents a 14% increase from the previous [...]
When it is critical that products land on time, air freight offers a more convenient and expedited route to market than shipping by sea. But isn't air freight prohibitively expensive? Amazon Global Logistics wants to change this perception. With the holidays fast approaching, the last thing a retailer needs is [...]
Like many other eBay and Amazon sellers, Vanessa McDowell's online business can best be described as a side hustle. But what make's Vanessa's story so fascinating is her adoption of sophisticated sales tools. She's also unafraid of the kind of hustle small and large sellers need to commit to stay [...]
It’s been just over a year since I returned to the world of online marketplaces as the head of marketing for Frooition, an eCommerce design and optimisation agency with its roots firmly bedded in the eBay ecosystem. My first day "back in the office" was spent at the eBay Open [...]
eBay has announced a partnership with FedEx to simplify the process of selling authenticated sneakers on its US marketplace. Starting in October, eBay will enable sneaker sellers using the sneaker authentication service to print a FedEx shipping label to ship their sneakers to authentication centres free of charge. When sneaker [...]
When margins are tight, retailers need to look for operational efficiencies in their businesses to drive profits. The ability to source products in bulk from overseas markets is an obvious opportunity to cut unit costs. However, the upfront investment in stock, logistical costs, and lengthy timescales can make sourcing products [...]
eBay UK's September 2022 Seller Update delivers new features and tools designed to help sellers run their businesses, solidify their brands, and build connections with buyers to encourage repeat purchases. The online marketplace has also updated its guidance for sellers in Great Britain and Northern Ireland regarding compliance with safety, [...]
If you are an online retailer and think you've still got time to start thinking about the Holidays, think again. Amazon has completely torn up the traditional holiday marketing calendar and left online retailers scrambling to catch up. Amazon is planning to take advantage of the news that consumers plan [...]
