Colour symbolism and psychology refer to the use of colour as a symbol or emotional effect throughout cultures, religions, art and nature. We can also use that psychology to choose a colour scheme for design using its effect of customer behaviour and feeling.

In the post I shall explore the use of pink within our culture and what products that can relate too.

Associated primarily with the female population in western culture it suggests gratitude, appreciation, admiration, sympathy, femininity, health, love. Used with black has a very alternative punk feel http://stores.ebay.co.uk/Front-Clothing Pink is used to represent delicate products with intricacy and detail. Pink is a very approachable colour.

Grey is a great neutral colour to use with pink for a softer feminine look : http://stores.ebay.co.uk/Hair-Angels/