Customer – HaveYouSeenThis? (Self-Service Solution)

About HaveYouSeenThis?
Established in 2004, HaveYouSeenThis? (HYST) are a full time, professional and dedicated eBay and Internet trading company based in the East Midlands. HYST buy and sell high volumes of Great Value, Branded Consumer Products offering massive savings off the RRP found on the High Street.Their aim is to get you your item quickly, efficiently and in perfect condition. They place great emphasis on providing exceptional quality of service whilst delivering products at best value to its customers. HYST take great pride in their fantastic customer service record, selling thousands of items at over 99% positive feedback.

» Haveyouseenthis eBay store

Why create an eBay Business?
HYST were already a successful online business but as an ambitious and innovative company they were constantly looking at ways that they could expand and grow as quickly and cost effectively as possible. Michael Henson, founder of HYST, saw the opportunities that the phenomenon of eBay could bring to his business and identified them as:

• increase customer acquisition (particularly those new to HYST)
• create incremental revenue (eBay provides a new channel to market/revenue stream)
• reduce spend on Search CPC / make cost per customer acquisition more effective

HYST believed that the returns they were achieving from investing heavily in Search CPC (cost per Click) spending were not ideal. HYST saw that rather than spend fortunes on CPC to bring traffic to their website, that by creating an eBay operation they could solve their traffic problems in one swoop by tapping into the readily available huge Global eBay audience and significant eBay search spend.

Why Use Frooition?
HYST are experts in trading online and had already built a very successful leading company doing so. However, they realised that moving the majority of their existing business to an eBay business without any assistance was very risky and may damage the brand, business critical availability and their ability to realise the essential ROI that their company demands. As the only proven and credible solution provider in this space, Frooition were invited to meet with HYST and advise on the best way to set-up their eBay business in the timescales demanded. Subsequently Frooition were chosen as their sole eBay Consultancy, Training, Design and Support Partner.

Results:
HYST encountered a significant upturn in their business as a result of the effective implementation of their eBay business. Frooition have worked very closely with HYST through all stages of the business, from launch through to ongoing support and growth of this very successful eBay business that now holds a 99.9% rating on Customer Feedback of nearly 10,000!

p.s. We also like to think that our Design work through CreativeBay played a part in their success… on launch of their eBay business a Major Sunday Broadsheet ran an article on HYST highlighting the amazing level of eBay design!!