Customer – Dial-a-Phone (Self-Service Solution)

About Dial-a-Phone
Dial-a-Phone is the UK’s No 1 specialist direct supplier of mobile phones. It’s success has come from offering very competitive deals in mobile phones direct to the public over the phone and through their website. Dial-a-Phone is a major UK advertiser, and can be seen every day in many of the national newspapers. Regular advertising slots on TV, as well as in national magazines and across the Internet, has made Dial-a-Phone’s website one of the most visited mobile phone sites in the country. Dial-a-Phone has grown from a handful of people in 1995 to now having over 600 employees. In that time Dial-a-Phone has supplied mobile phones on monthly contract to 2.9 million customers, and since it launched in 2000 over 550,000 customers have connected from the website.

» Dial-a-Phone eBay store

Why create an eBay Business?
Whilst Dial-a-phone already have a very successful online operation they realised that they were not accessing the vast opportunity and audience that eBay could provide to their business. Namely a chance to:

• increase customer acquisition (particularly those new to Dial-a-Phone)
• create incremental revenue (eBay provides a new channel to market/revenue stream)

Why Use Frooition?
Dial-a-Phone are experts in trading online and have built a very successful and Sector leading company doing so. However, they realised that creating and managing an eBay business without any assistance was risky and may damage both the brand and their ability to realise the ROI that their company demands. Hence Frooition were invited to meet with Dial-a-Phone to discuss the best way to set-up their eBay business in the timescales demanded and were chosen as their sole eBay Consultancy, Training, Design and Support Partner.

Results:
Dial-a-Phone are now a significant Powerseller on eBay with a 100% customer Feedback record. They are well on their way to their stated revenue goals and ambition to be eBay ‘King of Category’.

We believe that their success is testament both to the professionalism and dedication of both Dial-a-Phone and their eBay Partner, Frooition!