Customer – Butlins (Managed Service)

About Butlins

Butlins are part of the Bourne Leisure Group of Companies.  In 1936 Billy Butlin created the most recognised holiday company in the UK - Butlins.  The first Resort opened in Skegness introducing the famous Redcoats. With Butlins, a new holiday concept was created for the British holidaymaker.  Through the years Butlins has evolved into the great brand that it is today. Butlins offers guests entertainment, great facilities and an atmosphere to have fun and relax with family and friends

Why create an eBay Business?

Within the Bourne Leisure Group, Butlins are the first Company to start looking at how they can use online marketplaces to address the following objectives:

* increase asset realisation (i.e. sell last minute ‘unsold’ holidays)

* increase customer acquisition (particularly those that are new to Butlins)

* create incremental revenue (eBay provides a new channel to market/revenue stream)

Why Use Frooition?

Butlins recognised that they did not have the skills, experience and available resource in-house to effectively and efficiently manage the sale of their products and services across the eBay marketplace.  Delivering holidays is what they do…. Not run eBay businesses!  They also viewed it essential that the sale of their products should reflect the quality branding and professionalism of the group.  Finally, they had a desire to initiate and scale their eBay operation in very tight timelines.

Given these stated customer requirements Butlins decided that they should use the Managed Service offered by Frooition and within 2 weeks were up and running.  Butlins provided Frooition with Inventory data and product information and agreed pricing strategies to proceed.  Frooition then created their eBay design to reflect and maintain the Butlins brand and managed all of the process thereafter, using their internal fulfilment account managers (all of whom have run their own eBay businesses).

Results:

To-date the launch has been a great success and Frooition will work closely with Butlins on an ongoing basis to ensure the eBay business continues to grow and succeed, as well as advise across the Bourne Leisure Group on future e-Marketplace developments that they should take advantage of.