Case Studies
(A) Managed Service
The Managed Service has been developed for those clients that do not have the skills, experience and available resource in-house to effectively and efficiently manage the sale of their products and services across the eBay marketplace. Running an eBay business is not core! However, they still would like to access this new, vast and untapped channel to market
It is essential however, that the sale of their products should reflect the quality branding and professionalism of the group. Using CreativeBay the Brand of the business can be directly reflected, or alternatively completely changed for those organisations that do not wish their existing channels to market to be aware of their direct eBay presence.
Typically this service is acquired by organisations that also have a desire to initiate and scale their eBay operation in very tight timelines. Without the time delays (and risks) inherent in sourcing, training and managing effectively an in-house eBay trading team, they outsource the eBay Channel Management to Frooition, who’s core competence and many years experience is in very successfully running and scaling eBay businesses.
(B) Self-Service Solution
For the clients with available, committed and technically adept resource the option of running their own eBay operation has been in many instances a natural choice. Here we work with them to get their eBay business up and running as quickly and successfully as possible. We also support them via phone or email afterwards to ‘hand-hold’ through the important first few weeks of operation.
Under this offering we provide a fully comprehensive solution that involves providing business consultancy on how best we believe you can use eBay; then training you on the usage of the Channel Advisor software; subsequently creating leading eBay design that can replicate your own Branding; finally supporting you through and beyond the launch process.
The following are examples of leading organisations (identified by Business sector) that have all opted for the Self-Service offering and built very successful eBay operations with very ambitious goals for the future:
» Haveyouseenthis? Case Study
(C) eBay ‘Design Only’ Solution
For the ambitious client that already has an effective, scalable and resilient eBay listing management tool in place they recognise that they still have the ability to make changes to their business that can drive incremental sales and competitive edge. Keeping ahead of your competition and striving to scale and be ‘King of Category’ on eBay is a key goal of many eBay businesses.
One major enhancement available that has been borne out by empirical evidence is that the look and feel of your online presence can affect the closure/conversion rate of your business. Whilst eBay has many strengths and offers fantastic opportunities to Internet entrepreneurs, one of its recognised shortcomings is in the level and look of Design that is offered as standard for eBay shop and listing templates.
Frooition identified this market opportunity and has invested as ‘CreativeBay’ over 5 man years R&D time in developing world-leading coding IP, resulting in the delivery of the most eye-catching and professional eBay Shop and Template design available globally.
Significantly, for the first time, eBay businesses can now look as good as their ‘off-eBay’ businesses ensuring essential Brand protection. This service alone is being credited with eliminating the last major barrier to many household Brands now joining the eBay revolution…. Watch this space!
