Company History - Milestones

Early 2004:    Company Founded as Empty Your Loft

* Powerseller Business selling end of line electrical goods

* achieved Titanium Powerseller status within 3 months of start

Sept 2004: Started eBay Training Business.. under “Improving Futures Ltd.“(aka IF)

* spotted opportunity for UK to address  £1Trillion debt by realising average £3k per household assets saleable on eBay.

* training initially for SOHO market

Oct 2004: Paul Daniels (International Magician/Personality) became shareholder

* fronted media campaign that led to Central News, BBC Radio coverage etc..

Nov 2004: 500th Trainee completes eBay course

* Increasingly SME businesses attending courses

* eBay UK attended the course

Nov 2004: eBay introduce MarketWorks Relationship

* IF become Marketworks UK Partner

* Marketworks a leading US, eBay listing Management tools software provider

Dec 2004:    IF starting bringing on 10 new SME businesses per month to the Marketworks platform

May 2005:    Presented at US Small eBusiness World – Chicago

* on “how UK SMEs are starting to exploit global marketplaces”

May 2005:    Presented with Paul Daniels at National Space Centre

* audience consisted of 500 local businesses interested in ecommerce

June 2005:    CNN World Business Today presents an article on Improving Futures

* eBay UK arranged media coverage and CNN day at IF

July 2005:    Improving Futures presents at IT Works & Big Day Event Exhibitions

Sept 2005:    Channel Advisor Relationship starts

* Approached by Global leader in Listing Management Software provider with a view to IF becoming their sole UK partner

* IF attend US Channel Advisor Summit in North Carolina

Nov 2005:    Improving Futures chosen as UK Sole Distributor of Global Leader in Marketplace and Shopping Comparison Management software, Channel Advisor.

Dec 2005:    One of our clients “TJ Hughes” were approached by the BBC to feature them in an article entitled “First UK retailer opens eBay shop”.

View Article

Dec 2005:    CreativeBay is launched as a World-Leading eBay Design business.

* 10 customers sign within the first month

* enquiries rush in from as far a field as the US and Hong Kong.

* See www.creativebay.co.uk

Jan 2006:    Channel Advisor Press release officially announces our relationship.

* View Press release

Feb-Jun ‘06:    IF continues to win new business at an astonishing rate, major brands inc.:

* WHSmith, Dialaphone, Butlins, Express Gifts… to name a few

* Fulfilment Service offering grows and expands due to customer demand

* Customer base exceeds 200.

July 2006: New Investor Managing Director joins the Board, Grenville Whelan.

* Internet Entrepreneur with many successful years growing, developing and exiting-on IT and Internet based businesses.

Sep 2006: Frooition announced as new company name, replacing Improving Futures.

* Better reflecting the ‘new media’ direction of this ambitious business moving to it’s next stage of growth.