Online shopping 2017
Customers in the UK
77% of adults in the UK bought goods or services online in the last 12 months – unchanged from 2016, but up 24% on 2008.
E-commerce market worth £74.5 billion
Clothes or sporting goods were the most popular online purchase in the UK in 2017 -bought by 56% of adults.
Household goods (inc. furniture and toys) were the next most popular, purchased by 50% of adults, while holiday accommodation was purchased by 44% of adults.
93% who had bought online in the last 12 months, bought from online sellers in the UK – a 6% increase from 2008
31% had bought from sellers in other EU countries – a 19% increase from 2008
Customers in the USA
51% of Americans prefer to shop online
US e-commerce market is worth $340 billion.
40% of US males aged 18-34 say they would ideally buy everything online.
57% of online spend in the US is made through Amazon.
96% of Americans with internet access have made an online purchase in their life, 80% in the past month alone
Online orders increase 8.9% in Q3 2016, but average order value (AOV) increased only 0.2% — so we are buying more, but the increase is from low-value items.
75% of online shopping returns in the US in 2017 were fashion and clothing.
49% of American customers say that not being able to touch, feel or try a product as one of their least favorite aspects of online shopping.
Customers globally
53% prefer to pay by credit card
43% prefer digital payment systems such as PayPal
75% want to buy products in their native language
59% rarely or never buy from English only sites
92.2% prefer to make purchases in their local currency
Shopping days 2017
Amazon’s sales totaled $2.41 billion on Prime Day 2017 – up 60% on the previous year.
$25 billion was spent on Single’s Day
140,000 brands participated in Singles Day 2017 – a 40% increase from 2016.
90% of Singles Day sales were completed via mobile devices.
Share of traffic and sales: Desktop to Mobile
51.3% of traffic coming from mobile devices, and this traffic accounts for 36.8% of sales.
Fashion bucks that trend to an extent, with 65.4% of traffic and 57.1% of sales coming from mobile devices.
Retailers
Ebay had 168 million active users in the third quarter of 2017 – 96 million monthly unique visitors.
eBay is one of the most popular mobile shopping apps in the United States. with a 14% audience reach as of February 2017.
Amazon averaged 183 million users per month during the third quarter.
Almost half of all purchases online begin on Amazon!
The ONS Internet access – households and individuals: 2017 report Ampersand’s Multichannel Retail Report Statistica
