Cassini eBay search engine guide

cassini

Cassini is eBay’s internal search engine. Rolled out in 2013, Cassini has been programmed to gather data regarding human search, engagement, and purchasing behavior. When a person visits eBay and searches for “running shoes” the eBay search engine tracks behavior including                           (but […]

Essential e-commerce email campaigns

e-commerce

According to MailChimp, the average e-commerce email open rate is 16.75% and the average e-commerce email click rate is 2.32% as of February 2017. According to Campaign Monitor, email marketing generates 174% more conversions than social media does. Unsurprisingly, email use on mobile is growing rapidly. According to the Campaign Monitor report, 21% opened emails […]